Carson West, Mba Email & Phone Number

New York, United States

Tampa/St. Petersburg, Florida Area

• Responsible for a wide variety of marketing research and analysis responsibilities for clients including:
• Analysis of Digital ad campaign planning, implantation and management for efficacy
• Extensive market research and report compilation on client topics to foster a holistic understanding of market trends and initiatives
• Conducting primary research including site walkthroughs as well as surveys and focus groups, and meta-analysis of data sourced from ca firm’s existing CRM platforms and databases.
• Clients have included TBSE (Tampa bay sports and entertainment), SPP (Strategic Property Partners) Channelside development, Publix Supermarkets, Surterra Wellness

Tampa/St. Petersburg, Florida Area

• One of only two account managers running a full-desk focused on both acquisition of new clients as well as placements of high-level Finance, Accounting, Marketing, and Administrative professionals.
• Responsible for sales prospecting of top firms within the Tampa Bay market through cold calling, extensive social media outreach, attending networking events, and remaining in constant contact with top level decision.
• Utilized consultative approach in sales calls by understanding prospective clients business and how our services could benefit them in the current economic climate.
• Through direct sales efforts, signed contracts with a number of top regional firms including Publix Supermarkets, Carter Validus, and 22squared among others.
• Recruited and placed Director of Internal Audit internally at Kforce, a $180k position, within 3 months of being hired.
• Regularly exceeded sales goals of $10k in GP per month in last 3 months of employment.

Tampa/St. Petersburg, Florida Area

• Responsible for selling all campaigns to clients through onsite and virtual presentations of campaigns.
• Conducted in-depth competitive and target analysis for prospective and current clients.
• Planned, optimized, and reported directly to clients on subsequent advertising campaigns run in primarily digital but also traditional media.
• Secured Hane’s “Just my Size” brand as a long term client by conducting brand analysis, designing a digital campaign targeted around specific product offerings, and presenting resulting media plan personally and.
• Client account budgets encompassed over $1million in advertising spend per year, and included Publix Corporate, Publix Central and South Florida, and Hane’s Just my Size brand.
• Streamlined methodology and reporting of Publix Corporate biannual competitive report.

Certificate - Data Analytics And Visualization, Data Analytics

Masters Of Business Administration, Entrepreneurship

Bachelor Of Arts (B.A.), Psychology