Carsten Petry

Carsten Petry Email and Phone Number

Head of Market Segment Pet Food @ Bühler Group
st. gallen, saint gallen, switzerland
Carsten Petry's Location
Uzwil, St Gallen, Switzerland, Switzerland
About Carsten Petry

I am a communicative person with an innovation mindset that is driving change and business growth in different technology industries with innovative, sustainable solutions for almost 20 years. My expertise focuses on market and technology knowledge of various food industries like plant-based meat, breakfast cereals, petfood, bakery, chocolate, oilseed preparation as well as brewing and malting.Being close to customers, understanding their pains, needs and desires and then developing the right strategy to harvest business success, is the core of my activities.Skills / Interests / Highlights:Business Strategy | Market Development | Intrapreneur | Team Player and Communicator | Passionate about Food & Technology | PhD in Strategic Management

Carsten Petry's Current Company Details
Bühler Group

Bühler Group

View
Head of Market Segment Pet Food
st. gallen, saint gallen, switzerland
Website:
buhlergroup.com
Employees:
5044
Carsten Petry Work Experience Details
  • Bühler Group
    Head Of Market Segment Petfood
    Bühler Group Jan 2024 - Present
    Uzwil, St Gallen, Switzerland
    • Responsible for the Market Segment strategy and its execution.• Support of Business Unit head in development & execution of Business Unit Strategy and budgeting process.• Ensuring competitive solutions and portfolios via the matrix organization to enable profitable growth of the Pet Food market segment.• Formulating and prioritizing the product & technology portfolio roadmaps together with Product Management and R&D.• Driving and promoting innovation and service orientation.• Market Intelligence: Monitoring global and regional Pet Food trends and competitors.• Development of the marketing plan together with the Business Unit's marketing team and product management.• Providing sales support for important customer projects and liaise closely with the regional Sales Offices.• Supporing the project execution organization when needed.• Supporting the Key Account Management.• Providing pro-active assistance with trials in the application centres.• Management Track: Full P&L responsibility for the Pet Food market segment.
  • Circular Food Solutions
    Ceo & Corporate Intrapreneur
    Circular Food Solutions Jun 2018 - Dec 2023
    Uzwil, Switzerland
    At Circular Food Solutions we have developed and patented an innovative technology to upcycle food side streams and to transform these into tasty, healthy and truly sustainable plant-based meat alternatives. A first industrial sized production plant will go into operations in Switzerland in 2023. Main achievements and tasks:• Creation, fundraising, successful build-up and leadership of the company Circular Food Solution as a Spin-Off of Bühler AG; • Ideation & development of a new technology and a new business field for Bühler; driving the first sales of this technology in Switzerland and building up new, international leads for future projects• Shaping and leading the implementation of the company's strategy • Developing business cases for the company and accompanying customers with feasibility studies for their market entry (including market & competitive analysis, sales & pricing strategy development, design of value proposition, business modelling, definition of marketing mix)• Build-up of partnerships with multinational food companies to cover all value chain steps and to push sales• Recruiting, developing and taking-care of the well-being of my employees
  • Bühler Group
    Global Product Manager
    Bühler Group Jan 2015 - Jun 2018
    Switzerland
    Global Product Manager Human Nutrition / Extruded ProductsResponsible for the development and execution of a global product portfolio strategy (for machines, processes, services and automation solutions) for Extrusion SystemsMain tasks:• Responsible for the strategic development and planning of the business unit’s global product portfolio and by this contributing to the business unit’s sustainable, profitable business development and growth • Idea generation and business planning for new product developments in close cooperation with Key Customers and Sales Managers and based on market, competitors, customer requirement and trend analysis• Successful presentations of business plans to business leaders and decision takers for the market segments Plant Based Foods, Breakfast Cereals and other RTE Foods, Snacks• Definition of the Marketing Mix for each product (with a special focus on Value Pricing) and planning and execution of market launch activities• Close cooperation with interdisciplinary teams from R&D, Engineering, Sales and Marketing Services for product development, market launch and sales• Active support of the global sales force during customers meetings, sales presentations, quotation creation, negotiations, sales trainings and exhibitionsMain achievements: ▪ Driving the successful market entry of Bühler’s extrusion solutions in the plant based / meat substitute market (dry and wet tex)▪ Development of a portfolio roadmap for the extruder portfolio ▪ Leading the global market launch of a new twin screw extruder for the Asian market, a single screw extruder for Indian Snacks market and a new flaking mill for breakfast cereals with the achievement of fostering the market leadership in these markets ▪ Part of the business unit leadership teams and actively participating at the mid-and long-term strategy planning▪ Initiation of Best Practice Seminars for Bühler Product and Marketing Managers in cooperation with University of St. Gallen (HSG)
  • Bühler Ag
    Product Manager Oil Seed Processing
    Bühler Ag May 2011 - Jan 2015
    Uzwil, Switzerland
    Managing the continuous improvement of Bühler’s portfolio for the Oilseed Processing Solutions; closing gaps in the portfolio through partnerships, transferring of production locations to China with the effect of reducing costs and increasing sales numbers.
  • Bühler Group
    Business Development Bioenergies
    Bühler Group Oct 2008 - Apr 2011
    Madrid, España
    Business development for biomass and biodiesel-plants in Western Europe ▪ Set-up and handling of client relationships and conducting of presentations and negotiations with companies in the bioenergy-sector (e.g. Endesa, Iberdrola, RWE) ▪ Proposal and negotiation of strategic partnerships in the sector
  • A. Paukner, Sa (Apsa)
    Sales Director Track Systems
    A. Paukner, Sa (Apsa) Apr 2006 - Sep 2008
    Madrid Y Alrededores, España
    SalesAssitent to CEO
  • Ineco-Tifsa, Sa
    Collaborator In Controlling-Projects
    Ineco-Tifsa, Sa Dec 2005 - Apr 2006
    Madrid Y Alrededores, España
    ControllingStrategic Projects

Carsten Petry Education Details

Frequently Asked Questions about Carsten Petry

What company does Carsten Petry work for?

Carsten Petry works for Bühler Group

What is Carsten Petry's role at the current company?

Carsten Petry's current role is Head of Market Segment Pet Food.

What schools did Carsten Petry attend?

Carsten Petry attended Technical University Berlin, Universität St.gallen - Hochschule Für Wirtschafts-, Rechts- Und Sozialwissenschaften, Universidad Politécnica De Valencia, Universitat Politècnica De València (Upv).

Who are Carsten Petry's colleagues?

Carsten Petry's colleagues are Weeraphat Yindee, Eason Ye, Ilyas Gökdemi̇r, Pavel Kudela, Jefferson Dourado, Liping Shao, Miguel Giaimo.

Not the Carsten Petry you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.