Carsten Petry Email & Phone Number

Uzwil, St Gallen, Switzerland

• Responsible for the Market Segment strategy and its execution.• Support of Business Unit head in development & execution of Business Unit Strategy and budgeting process.• Ensuring competitive solutions and portfolios via the matrix organization to enable profitable growth of the Pet Food market segment.• Formulating and prioritizing the product & technology portfolio roadmaps together with Product Management and R&D.• Driving and promoting innovation and service orientation.• Market Intelligence: Monitoring global and regional Pet Food trends and competitors.• Development of the marketing plan together with the Business Unit's marketing team and product management.• Providing sales support for important customer projects and liaise closely with the regional Sales Offices.• Supporing the project execution organization when needed.• Supporting the Key Account Management.• Providing pro-active assistance with trials in the application centres.• Management Track: Full P&L responsibility for the Pet Food market segment.

Uzwil, Switzerland

At Circular Food Solutions we have developed and patented an innovative technology to upcycle food side streams and to transform these into tasty, healthy and truly sustainable plant-based meat alternatives. A first industrial sized production plant will go into operations in Switzerland in 2023. Main achievements and tasks:• Creation, fundraising, successful build-up and leadership of the company Circular Food Solution as a Spin-Off of Bühler AG; • Ideation & development of a new technology and a new business field for Bühler; driving the first sales of this technology in Switzerland and building up new, international leads for future projects• Shaping and leading the implementation of the company's strategy • Developing business cases for the company and accompanying customers with feasibility studies for their market entry (including market & competitive analysis, sales & pricing strategy development, design of value proposition, business modelling, definition of marketing mix)• Build-up of partnerships with multinational food companies to cover all value chain steps and to push sales• Recruiting, developing and taking-care of the well-being of my employees

Switzerland

Global Product Manager Human Nutrition / Extruded ProductsResponsible for the development and execution of a global product portfolio strategy (for machines, processes, services and automation solutions) for Extrusion SystemsMain tasks:• Responsible for the strategic development and planning of the business unit’s global product portfolio and by this contributing to the business unit’s sustainable, profitable business development and growth • Idea generation and business planning for new product developments in close cooperation with Key Customers and Sales Managers and based on market, competitors, customer requirement and trend analysis• Successful presentations of business plans to business leaders and decision takers for the market segments Plant Based Foods, Breakfast Cereals and other RTE Foods, Snacks• Definition of the Marketing Mix for each product (with a special focus on Value Pricing) and planning and execution of market launch activities• Close cooperation with interdisciplinary teams from R&D, Engineering, Sales and Marketing Services for product development, market launch and sales• Active support of the global sales force during customers meetings, sales presentations, quotation creation, negotiations, sales trainings and exhibitionsMain achievements: ▪ Driving the successful market entry of Bühler’s extrusion solutions in the plant based / meat substitute market (dry and wet tex)▪ Development of a portfolio roadmap for the extruder portfolio ▪ Leading the global market launch of a new twin screw extruder for the Asian market, a single screw extruder for Indian Snacks market and a new flaking mill for breakfast cereals with the achievement of fostering the market leadership in these markets ▪ Part of the business unit leadership teams and actively participating at the mid-and long-term strategy planning▪ Initiation of Best Practice Seminars for Bühler Product and Marketing Managers in cooperation with University of St. Gallen (HSG)

Uzwil, Switzerland

Managing the continuous improvement of Bühler’s portfolio for the Oilseed Processing Solutions; closing gaps in the portfolio through partnerships, transferring of production locations to China with the effect of reducing costs and increasing sales numbers.

Madrid, España

Business development for biomass and biodiesel-plants in Western Europe ▪ Set-up and handling of client relationships and conducting of presentations and negotiations with companies in the bioenergy-sector (e.g. Endesa, Iberdrola, RWE) ▪ Proposal and negotiation of strategic partnerships in the sector

Madrid Y Alrededores, España

SalesAssitent to CEO

Madrid Y Alrededores, España

ControllingStrategic Projects

Dipl.-Ing And Phd, Industrial Engineering And Phd In Strategic Management

Course Certification, Professional Product Management

Erasmus-Studies

Erasmus Exchange, Business Administration And Management, General