• Management of sales pipeline and key metrics reports• Improvement of end-to-end sales and tender submission processes in EMEA, APAC and Canada• Initiatives to increase sales efficiency, sales training and onboarding• Support cross-functional initiatives between Operations, Sales, Marketing, Finance and other stakeholders• Administrative oversight of sales processes and tools

Monidor is a health-tech company and specialized in developing smart devices for digital health to help health care professionals in their daily work.I advise in:- internationalisation and commercialisation strategy- finding and qualifying international distribution partner

• Create and manage G2M entry and go-to market strategies and projects• Managing Proof-of-Concept studies and customer pilots of new business opportunities• Developing and managing strategic commercial partnerships to grow business• Researching emerging trends and recommending new company offerings to satisfy customers’ needs• Digital health and medical devices

Medical devices for hospitals, 200 employees, reporting to Global VP Marketing and SalesManaging, coaching and developing distributors in Nordic and Central European countriesDevelopment of strategy to enter new sales channels (new distributors for new countries, new customer groups for devices)Strategy implementation and change management to implement new sales approach to address new customer groupsLaunch and commercialisation of new products and services in life scienceSales training and coaching of the salesforceImplementation of Customer Relationship Management CRM

Mentoring start-ups in the health and life science industry on internationalisation, commercialisation and business development as well as to help entering the German and Danish healthcare market2 times elected as "Super Mentor"

Start-up company, 8 employeesImplementation of the sales strategy in Europe, distributor network built up and direct sales to Key Opinion Leaders and other dentists

Coatings, 5000 employees, owned by share holders, reporting to Executive VP Europe, part of European management team- Execution of commercial excellence programs to streamline and align the sales process in the Region Europe- Cross functional projects to maximize efficient use of resourcesResults: - New pricing strategy developed and implemented per customer segment- Change management: re-organisation and training of the sales force into sales back and front office- Distributor network implemented to serve D-customers efficiently and more profitable - Efficiency and cash-flow increase due to implementation of cross-functional cooperation (finance, sales, operations)

Hearing aids, 3000 employees- Set-up of an organisation to serve key accounts globally- Change of local responsibility to global service of key accounts (change management) Results: - Internal sales support functions implemented (Supply Chain, training, product support)- Local functions motivated to support international key accounts, despite losing sales responsibility

Stoma and wound care, 6000 employees, reporting to Senior Vice President Europe- Responsibility for Sales&Marketing Wound&Skin Care in Region Europe (11 countries)- Implementation of profitability improvements: more efficient support functions, knowledge sharing- Product launches in Europe for new customer group Results:- Profitability improved by more than 10% points in the region:- Business transfer from subsidiaries to distributor in Finland and Sweden incl training, knowledge transfer and support functions in global marketing- Change management: proactive tender approach implemented, rethinking of cooperation between home care and hospitals- Best practice sharing process implemented; best practices implemented in other subsidiaries through change management

Medical devices, 50.000 employees, family ownedBUSINESS DEVELOPMENT MANAGER DENMARK (01/2006-07/2006)Results: - Product relaunch with new concept realised- 2 month campaign to change tender categories (possibility for 1 mioDKK/year turnover)STRATEGIC MARKET MANAGER EUROPE (09/2003-12/2005)- Implementation of a growth strategy in 14 European countries (double-digit mio € turnover)- Development and implementation of price/units scenarios together with country organisations- Customer segmentation- Development of a new concept to mix drugs in infusionsResults: - Market share growth from 20% to 30% in Europe- New concept for mix of solutions established and developed to a new business area in B. BraunINTERIM MARKETING MANAGER in The Netherlands (5 months)Results: - New concept of a product- and handlings-concept implemented in all Dutch hospitals- 4 sales representatives trained and motivated to manage the changeINTERNATIONAL PRODUCT MANAGER (01/2002-08/2003)- Planning and implementation of the global development- and marketing plan for clinical nutrition- International coordination with R&D and production- Portfolio optimisationResults: - Global product relaunch with 10% growth- Implementation of new marketing tools and establishment of monthly forecast