Carsten Lakner Email & Phone Number

Farum, DK

København, Hovedstaden, Danmark

Copenhagen, Capital Region, Denmark

I offer consulting at the strategic level on AI, business transformation and digital marketing. I am also happy to plan, lead and execute strategic initiatives on a freelance or interim basis, but am ultimately seeking a permanent position, as I find this allows me to fully utilize my leadership skills.

Copenhagen, Capital Region, Denmark

Responsible for market strategy, marketing/communication, and sales at Danish artificial intelligence startup within media intelligence, including: Developing brand and visual identity, establishing product organization and developing full-scale digital product, procuring/building CRM system, establishing marketing setup, including KPIs and shared goals..

Copenhagen, Capital Region, Denmark

Resigned Director position to prioritize my children's well-being following a divorce. Lead and participated in several cross-organizational transformation projects, including:- Crafting a business strategy for building user relations/CRM.- Establishing a methodical approach to customer journeys (including organizational integration of attraction/retention.

Copenhagen Area, Capital Region, Denmark

Led one of Denmark's largest in-house marketing departments with three managers and +70 employees - including reorganization and digital transformation, creating dedicated teams for acquisition/retention and expanding digital marketing capabilities to include 3rd party platforms. Together, we developed value propositions, positioning, brand strategy, and.

Copenhagen Area, Capital Region, Denmark

• Rejoined DR in a modified role focusing on the development of DRs digital marketing competencies.
• Identified and initiated remedy of competency gaps blocking digital transformation.
• Developed and rolled out influencer strategy across entire organization.
• Established new methodology and metrics for marketing DRs channels and services with particular focus on younger audiences.
• Developed apps/features for a number of 3rd-party platforms to strengthen attraction efforts.
• Part of cross-functional management team responsible for development of new DRTV streaming app and furthering personalization/CRM agenda.

Copenhagen Area, Capital Region, Denmark

• Department Head with brand strategic responsibility for Discovery's Danish media brands, overseeing 3 managers and +45 employees across two locations responsible for all marketing, PR, and production activities with.
• Initiated transition from analog to digital customer journey focus in top management, introducing new KPIs, cross-organizational objectives and personalization efforts.
• Restructured department to support digital focus, including a SoMe/Digital hub.
• Led brand refresh of channel portfolio (including repositioning of Kanal 4), launched Dplay (now Discovery+), and optimized the marketing mix with improved digital ROI.

Copenhagen, Capital Region, Denmark

• Established new department responsible for digitalization of DR's marketing efforts. Recruited and managed team of +25 employees focused on 3 key tasks: optimizing utilization of DR's media portfolio, creating new.
• Developed strategic framework for campaign prioritization, including planning tool. Enabled strategic weighting of 1300 DR campaigns a year, including set TRP/CTR targets for all activities, transparency for.
• Established DR editorial SoMe team and co-developed strategy + tone of voice, ensuring real time and strategic control of DRs SoMe activities.
• Led development of second-screen strategy and apps (Versus/X Factor) including system to plan/control all DR interactive activities.
• Co-initiated "SoMe Academy" and additional central initiatives to ensure an accelerated understanding of digital agenda within DR plus initiated DR personalization efforts.

Copenhagen, Capital Region, Denmark

• Head of new +25 FTE creative department, primarily tasked with developing and operating four new TV channels: DR HD (now DR3), DR K, and DR Ramasjang/Ultra. Hired & managed creative staff and their output across TV.
• Invented proprietary playout-system with integrated planning and graphics.
• Introduced first systemic inventory management approach for DR campaign activity.
• Initiated and managed creation of first DR social media marketing strategy.
• Specific focus on competency development in the realm of digital media, building a specialized team of digital concept creators, and implementing an AdServing system.

Copenhagen, Capital Region, Denmark

• Partner and Director of Business Development at production company/creative agency. Produced ads, corporate videos, SoMe campaigns, and branded content for companies such as Danske Bank, Tryg, NCC, McDonald's, and.
• Business development and management of day to day running.
• Creative direction and execution of client campaigns.
• Creation of brand channels, branded entertainment and web TV solutions.
• Development of strategic partnerships.
• Innovation within marketing and communications solutions - based around rich media.

• Head of 5 channels in 4 Scandinavian countries. Responsible for all aspects of channel business including programming, marketing, PR, on-air and online. Member of Nordic senior management team and Discovery.
• Shifted Discovery Channel brand position towards factual entertainment and implemented country-specific scheduling strategy = ratings gain in target demo of 80% (DK), 110% (SE) and 200% (NO).
• Launched DTT services in Norway and Finland, introduced 100% local language breaks and 25% dubbed programming.
• Created profitable brand partnerships/programming initiatives resulting in increased brand tracker KPI’s like 'local' and 'innovative'.
• Established ROI measurement tools – enabling highly effective budget control and focused spending.

London, England, United Kingdom

• Creative Director for Scandinavian channels with a smaller creative team. Responsible for all on-air aspects of Fox Kids' rebranding to Jetix, including resource allocation and budgets. Daily management and production.
• Spearheaded transition from Fox Kids to Jetix implementing promotional/interstitial material and continuity elements on time and budget.
• Introduced programming “blocks” to schedule and changed tone of channel, resulting in 150% ratings increase in some timeslots and better overall recognition of channel properties.
• Directed and produced the Fox Kids Cup 2003 – Fox Kids’ biggest marketing activity, achieving worldwide recognition of the Fox Kids brand with promotions, interstitials and final show broadcast to 57 countries across.

London, England, United Kingdom

• Responsible for Fox Kids on-air output to Scandinavia. Redefine Fox Kids offering and creative branding/packaging in Scandinavia. Develop, design and direct campaigns to roll out across on-air, online & print.
• Designed and executed new on-air look for Fox Kids Scandinavia, achieving a more up- to-date and coherent look across all channel output.
• Streamlined overall look, feel and language of all channel communication including internet & print, achieving greater response from advertisers and distribution partners.
• Conceived, produced and directed the “Program Director for the Day” concept resulting in Fox Kids’ highest ever competition participation rate and increased viewing figures across entire event.

London, England, United Kingdom

• Developed the company's interactive strategy for all platforms (web, mobile, and iTV). Budgeted, developed, and produced interactive content, including viral marketing campaigns, websites, advertisements, and corporate.
• Developed concepts, pitched and won clients incl. Ted Baker, Levi’s & Phillip Morris.
• Produced and directed TV ad “Purple Pill” which led to increased interest from prospective clients.

London, England, United Kingdom

• Led new department driving traffic to CNN International online properties, utilizing a mixture of Time Warner’s own media portfolio and outside barter and affiliate partners. Produce interactive ads for CNN programming.
• Devised and pitched CNN’s first ever streamed media ad “You are what you know”, which led to 135% increase in click through rate.

London, England, United Kingdom

• Produced and directed promotions for CNN International from concept to finished product. Conceptualised, budgeted, wrote, produced, directed and edited commercials, promos and sales presentations - shooting on.
• Pioneered the production of cut price commercials for prospective clients in return for added airtime spend, thus achieving increased ad revenue.

Copenhagen, Capital Region, Denmark

Wrotemusic and lifestyle articles for Danish youth magazines 'Mix Magazine' and 'Chilli', as well as daily news papers such as Berlingske Tidende and Politiken.

London, England, United Kingdom

• Wrote, produced and implemented marketing campaigns and promotions for broad entertainment channels in the competitive Scandinavian market. Liaised with heads of programming and promotion in Norway, Sweden and Denmark.
• Produced the first fully budgeted sales tape for TV3, which subsequently achieved the most press coverage ever achieved from a press launch.

Copenhagen, Capital Region, Denmark

Researched and wrote copy for daily music news programmes and produce weekly features on youth culture for Scandinavian music channel - modelled on MTV. Managed production schedules and talent for the above. Part of the Viasat group.

Copenhagen, Capital Region, Denmark

Radio presenter in a variety of timeslots - but mainly worked the morning show.

Master Of Business Administration - Mba, Innovation

Education record

Trained to become a sergent with the Danish Air Defence.

A Levels, English, Social Studies And Business Studies

Education record