Carsten Lakner's Location
Farum, Capital Region of Denmark, Denmark, Denmark
Carsten Lakner's Contact Details
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About Carsten Lakner
Experienced marketing & transformation executive with international background and a profound passion for all things digital. Dedicated intrapreneur and pending eMBA, with extensive experience leading marketing/ communication, business development and digital innovation within commercial multinational enterprises, Danish public service and start-ups. Motivated and culture defining leader with exceptional people and stakeholder management skills, able to drive cross-organizational collaboration at both project and executive level. Deep knowledge of technology, automation and AI, coupled with first class problem solving and analytical skills.Key competencies include market-, communication- & digital strategy, digitalization/transformation, people, project- and change management.
Carsten Lakner Work Experience Details
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Vice President, Strategic AccountsSimply.TvFarum, Dk -
Chief Executive OfficerInflow Media Feb 2024 - PresentKøbenhavn, Hovedstaden, Danmark -
Ai, Transformation & Marketing ConsultantSelf-Employed Jul 2023 - Feb 2024Copenhagen, Capital Region, DenmarkI offer consulting at the strategic level on AI, business transformation and digital marketing. I am also happy to plan, lead and execute strategic initiatives on a freelance or interim basis, but am ultimately seeking a permanent position, as I find this allows me to fully utilize my leadership skills.
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Chief Commercial OfficerMediacatch Feb 2022 - Jul 2023Copenhagen, Capital Region, DenmarkResponsible for market strategy, marketing/communication, and sales at Danish artificial intelligence startup within media intelligence, including: Developing brand and visual identity, establishing product organization and developing full-scale digital product, procuring/building CRM system, establishing marketing setup, including KPIs and shared goals. In charge of marketing and communication plans, encompassing broad and targeted PR (including influencers), organic+paid social media, SEO/SEM, white papers, webinars, email flows, and more for national and international execution.- Successfully executed go-to-market strategies for digital products- Drove +900% increase in sales in 1 year - including onboarding multinational clients. - Scaled the company from 5 to 15 employees. -
Strategy ConsultantDr - Danmarks Radio Sep 2020 - Feb 2022Copenhagen, Capital Region, DenmarkResigned Director position to prioritize my children's well-being following a divorce. Lead and participated in several cross-organizational transformation projects, including:- Crafting a business strategy for building user relations/CRM.- Establishing a methodical approach to customer journeys (including organizational integration of attraction/retention functions).- Implemented AI-based real-time marketing optimization in production.- Prepared Marketing to support Product Led Growth/OKR methodology. -
Director Of Marketing - 'Branding & Brugerelationer'Dr - Danmarks Radio Oct 2018 - Sep 2020Copenhagen Area, Capital Region, DenmarkLed one of Denmark's largest in-house marketing departments with three managers and +70 employees - including reorganization and digital transformation, creating dedicated teams for acquisition/retention and expanding digital marketing capabilities to include 3rd party platforms. Together, we developed value propositions, positioning, brand strategy, and annual marketing plans for all DR brands (+1000 cross-media campaigns annually). - Established a new balance in DR's marketing between brand and performance marketing, including the development of departmental competencies in omnichannel marketing, SEO/SEM, and customer journey mapping/optimization.- Transformed creative department to support digital campaign designs, shifting from mainly top funnel image campaigns to include content marketing optimized for digital touchpoints.- Further developed econometric sales model, framework & system for marketing optimization - able to optimize prioritization, planning, and resource allocation in real-time based on conversion and consumption goals.
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Head Of Media Planning & Digital MarketingDr - Danmarks Radio Dec 2016 - Sep 2018Copenhagen Area, Capital Region, DenmarkRejoined DR in a modified role focusing on the development of DRs digital marketing competencies.• Identified and initiated remedy of competency gaps blocking digital transformation.• Developed and rolled out influencer strategy across entire organization.• Established new methodology and metrics for marketing DRs channels and services with particular focus on younger audiences.• Developed apps/features for a number of 3rd-party platforms to strengthen attraction efforts.• Part of cross-functional management team responsible for development of new DRTV streaming app and furthering personalization/CRM agenda.
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Director Of Marketing & PrDiscovery Networks Denmark Aug 2015 - Nov 2016Copenhagen Area, Capital Region, DenmarkDepartment Head with brand strategic responsibility for Discovery's Danish media brands, overseeing 3 managers and +45 employees across two locations responsible for all marketing, PR, and production activities with budget of +30M DKK. Also part of programming leadership team.• Initiated transition from analog to digital customer journey focus in top management, introducing new KPIs, cross-organizational objectives and personalization efforts.• Restructured department to support digital focus, including a SoMe/Digital hub.• Led brand refresh of channel portfolio (including repositioning of Kanal 4), launched Dplay (now Discovery+), and optimized the marketing mix with improved digital ROI. -
Head Of Media Planning & Digital DevelopmentDr - Danmarks Radio Oct 2013 - Jul 2015Copenhagen, Capital Region, DenmarkEstablished new department responsible for digitalization of DR's marketing efforts. Recruited and managed team of +25 employees focused on 3 key tasks: optimizing utilization of DR's media portfolio, creating new marketing opportunities (social media, apps, VOD and 3rd party platforms), and implementing cross-media campaign designs and follow-up.• Developed strategic framework for campaign prioritization, including planning tool. Enabled strategic weighting of 1300 DR campaigns a year, including set TRP/CTR targets for all activities, transparency for stakeholders and integrated control of the associated production plan.• Established DR editorial SoMe team and co-developed strategy + tone of voice, ensuring real time and strategic control of DRs SoMe activities.• Led development of second-screen strategy and apps (Versus/X Factor) including system to plan/control all DR interactive activities.• Co-initiated "SoMe Academy" and additional central initiatives to ensure an accelerated understanding of digital agenda within DR plus initiated DR personalization efforts.
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Head Of Creative ServicesDr - Danmarks Radio Mar 2009 - Sep 2013Copenhagen, Capital Region, DenmarkHead of new +25 FTE creative department, primarily tasked with developing and operating four new TV channels: DR HD (now DR3), DR K, and DR Ramasjang/Ultra. Hired & managed creative staff and their output across TV, radio, and web. All channels out performed expectations, reaching #1 in respective categories within first 2 months.• Invented proprietary playout-system with integrated planning and graphics.• Introduced first systemic inventory management approach for DR campaign activity.• Initiated and managed creation of first DR social media marketing strategy.• Specific focus on competency development in the realm of digital media, building a specialized team of digital concept creators, and implementing an AdServing system.
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Managing Director/PartnerFrame By Frame Feb 2008 - Feb 2009Copenhagen, Capital Region, DenmarkPartner and Director of Business Development at production company/creative agency. Produced ads, corporate videos, SoMe campaigns, and branded content for companies such as Danske Bank, Tryg, NCC, McDonald's, and Nokia. Developed strategic partnerships with ad and media agencies, particularly focusing on interactive and digital content. Achieved double-digit growth despite in the throws of the financial crisis.• Business development and management of day to day running.• Creative direction and execution of client campaigns.• Creation of brand channels, branded entertainment and web TV solutions.• Development of strategic partnerships.• Innovation within marketing and communications solutions - based around rich media.
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Channel DirectorDiscovery Networks Nordic Jan 2005 - Feb 2008Head of 5 channels in 4 Scandinavian countries. Responsible for all aspects of channel business including programming, marketing, PR, on-air and online. Member of Nordic senior management team and Discovery Internationals ”Brand Council”. Selecting and showcasing Scandinavian production companies to European programming council. Managed +20 talented staff across 3 Scandinavian countries.• Shifted Discovery Channel brand position towards factual entertainment and implemented country-specific scheduling strategy = ratings gain in target demo of 80% (DK), 110% (SE) and 200% (NO). • Launched DTT services in Norway and Finland, introduced 100% local language breaks and 25% dubbed programming.• Created profitable brand partnerships/programming initiatives resulting in increased brand tracker KPI’s like 'local' and 'innovative'.• Established ROI measurement tools – enabling highly effective budget control and focused spending.
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Creative DirectorJetix Europe, A Walt Disney Company Nov 2002 - Dec 2004London, England, United KingdomCreative Director for Scandinavian channels with a smaller creative team. Responsible for all on-air aspects of Fox Kids' rebranding to Jetix, including resource allocation and budgets. Daily management and production of campaigns/customer solutions, , implementation of new transmission facilities and promotion/marketing materials.• Spearheaded transition from Fox Kids to Jetix implementing promotional/interstitial material and continuity elements on time and budget.• Introduced programming “blocks” to schedule and changed tone of channel, resulting in 150% ratings increase in some timeslots and better overall recognition of channel properties.• Directed and produced the Fox Kids Cup 2003 – Fox Kids’ biggest marketing activity, achieving worldwide recognition of the Fox Kids brand with promotions, interstitials and final show broadcast to 57 countries across Europe & Latin America. -
Multi Channel ProducerFox Kids Europe Apr 2001 - Nov 2002London, England, United KingdomResponsible for Fox Kids on-air output to Scandinavia. Redefine Fox Kids offering and creative branding/packaging in Scandinavia. Develop, design and direct campaigns to roll out across on-air, online & print throughout Scandinavia. Day to day management of assistant producer.• Designed and executed new on-air look for Fox Kids Scandinavia, achieving a more up- to-date and coherent look across all channel output.• Streamlined overall look, feel and language of all channel communication including internet & print, achieving greater response from advertisers and distribution partners.• Conceived, produced and directed the “Program Director for the Day” concept resulting in Fox Kids’ highest ever competition participation rate and increased viewing figures across entire event.
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Director Of InteractiveBlueberry.Net Sep 2000 - Mar 2001London, England, United KingdomDeveloped the company's interactive strategy for all platforms (web, mobile, and iTV). Budgeted, developed, and produced interactive content, including viral marketing campaigns, websites, advertisements, and corporate presentations. Managed a team of 8 interactive application designers, building their skillsets to meet future client needs. Created concepts, presented to clients and managed portfolio of projects.• Developed concepts, pitched and won clients incl. Ted Baker, Levi’s & Phillip Morris.• Produced and directed TV ad “Purple Pill” which led to increased interest from prospective clients.
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Manager, Digital Creative ServicesCnn International/Turner Broadcasting Jan 2000 - Sep 2000London, England, United KingdomLed new department driving traffic to CNN International online properties, utilizing a mixture of Time Warner’s own media portfolio and outside barter and affiliate partners. Produce interactive ads for CNN programming and presentations to be used by the Turner Broadcasting Sales and New Business teams.• Devised and pitched CNN’s first ever streamed media ad “You are what you know”, which led to 135% increase in click through rate.
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Promotions ProducerAol Time Warner/Cnn International Oct 1998 - Jan 2000London, England, United KingdomProduced and directed promotions for CNN International from concept to finished product. Conceptualised, budgeted, wrote, produced, directed and edited commercials, promos and sales presentations - shooting on everything from 16mm film to DV Cam. Portfolio includes campaigns for Nokia, UBS, Nortel Networks and SRS World Hotels.• Pioneered the production of cut price commercials for prospective clients in return for added airtime spend, thus achieving increased ad revenue.
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Freelance JournalistMix Magazine Jun 1995 - Jan 2000Copenhagen, Capital Region, DenmarkWrotemusic and lifestyle articles for Danish youth magazines 'Mix Magazine' and 'Chilli', as well as daily news papers such as Berlingske Tidende and Politiken.
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Promotions ProducerTv3/Viasat Broadcasting Jun 1996 - Oct 1998London, England, United KingdomWrote, produced and implemented marketing campaigns and promotions for broad entertainment channels in the competitive Scandinavian market. Liaised with heads of programming and promotion in Norway, Sweden and Denmark on media schedules, production plans and campaign ideas.• Produced the first fully budgeted sales tape for TV3, which subsequently achieved the most press coverage ever achieved from a press launch.
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ProducerZtv/Kinnevik Feb 1994 - May 1996Copenhagen, Capital Region, DenmarkResearched and wrote copy for daily music news programmes and produce weekly features on youth culture for Scandinavian music channel - modelled on MTV. Managed production schedules and talent for the above. Part of the Viasat group.
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Freelance PresenterRadio Uptown Jan 1993 - May 1996Copenhagen, Capital Region, DenmarkRadio presenter in a variety of timeslots - but mainly worked the morning show.
Carsten Lakner Skills
Digital Media
Television
Broadcast
New Media
Advertising
Creative Direction
Radio
Entertainment
Video Production
Strategy
Marketing
Digital Strategy
Strategic Partnerships
Digital Marketing
Video
Media Planning
Broadcast Television
Film
Marketing Strategy
Media Production
Commercials
Strategic Communications
Brand Management
Social Media
Social Media Marketing
New Business Development
Content Strategy
Broadcasting
Marketing Communications
Integrated Marketing
Strategic Planning
Online Advertising
Creative Development
Brand Development
Promotions
Radio Producing
Production
Strategy Development
Producing
Business Development
Online Marketing
Mobile
Social Networking
Television Production
Product Development
Product Management
Motion Graphics
Avid
Tv
Carsten Lakner Education Details
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Innovation -
Hærens Sergentskole -
Marie Kruses SkoleEnglish, Social Studies And Business Studies
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Bagsværd Kostskole
Frequently Asked Questions about Carsten Lakner
What company does Carsten Lakner work for?
Carsten Lakner works for Simply.tv
What is Carsten Lakner's role at the current company?
Carsten Lakner's current role is Vice President, Strategic Accounts.
What is Carsten Lakner's email address?
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What is Carsten Lakner's direct phone number?
Carsten Lakner's direct phone number is +45701*****
What schools did Carsten Lakner attend?
Carsten Lakner attended Avt Business School, Hærens Sergentskole, Marie Kruses Skole, Bagsværd Kostskole.
What are some of Carsten Lakner's interests?
Carsten Lakner has interest in New Technology, Children, Internet Innovation, Short Film Production.
What skills is Carsten Lakner known for?
Carsten Lakner has skills like Digital Media, Television, Broadcast, New Media, Advertising, Creative Direction, Radio, Entertainment, Video Production, Strategy, Marketing, Digital Strategy.
Who are Carsten Lakner's colleagues?
Carsten Lakner's colleagues are Alina Zafar, Bas Koene, María Mercedes Mendoza, Jhonny Castillo, Rohit Jadiya, David Nuna, Daniel José Gómez Pérez.
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