Driving and developing B2B businesses through digital marketing, CRM, automation, digital product development. Make the organisation agile and digital. Building market insights from data and field research. Drive reach, engagement, intelligent use of digital channels and tools to create sales opportunities with B2B decision makers.Core capabilities• Full cycle insight on digital marketing and customer experience• Proven project management skills and team management skills• Proven skills and capacity to organise and drive changes across the organisation• Strong experience conceptualising and delivering customer centric applications• Strategic, data-driven, tactical and hands-on• Experience across enterprises, SMBs, Gov, NGOs & start-upsDigital disciplinesOmni-channel digital marketing, marketing automation, Account Based Marketing, lead generation, CRM (Hubspot), content marketing, social media, analytics, customer journey design, market research, SEO, SEM, CRO, eCommerce, UX, web and mobile sites and apps.Organisational and managerial capabilitiesChange management. Stakeholder management. Team management. Strategy development. Project management both SCRUM and waterfall methods. International collaboration.
Listed skills include Marketing Strategy, Marketing Communications, Digital Strategy, Marketing Management, and 16 others.