- Member of the Management Team (CarbonZero AB - Prodikt)- Marketing - Developing existing and new markets - PR, media, communications - Business development- Events and special activities - Responsible for Prodikt Academy (webinars, external competence development)- Social media and digital marketing- Strategy

• Lead and manage the Market Development team • Member of the Ecophon Global Market Department management team • Actively develop the markets by raising awareness about room acoustics• Build up strategic competence within the prioritised business segments and create the fundaments for the conceptual strategy • Engaged in research projects (how sound affects people in schools, healthcare and office premises) • Have the overall responsibility for Ecophon’s competence development (trainings, academies, e-learnings etc.) • Have the overall responsibility to facilitate, organise and execute customer visits to the head office in Sweden• Budget responsibility • Create annual and long-term market development plans (3-5 years)• Creation of sales and marketing material (such as a book, brochures, printed matters, adverts, presentations, information on the web etc.)• Creation of sales argumentation (way of reasoning)• Set up of Key Performance Indicators (KPI:s) for market development • Actively engaged in conceptual communication, social media, Public Relations (PR) and blogging• Initiated and realised the “Knowledge” section at the Ecophon website • Frequent speaker internationally and author of a number of scientific conference papers (architectural acoustics etc.)• Responsible for larger PR and knowledge events, such as the Ecophon International Acoustic Seminar (EIAS) • Member of Ecophon’s Sustainability Group and actively working with corporate sustainability aspects and green building certification schemes • Active in product development forums and processes • Executed numerous successful trade exhibitions and fairs • Active in building standardisation • Convenor of/responsible for Ecophon Acoustic Forum (acoustic-strategic group)

• Had the direct responsibility for and developed the knowledge of Ecophon, its strategies, products and processes amongst its human capital (knowledge in relation to our external offer to the market) • Actively developed and extended Ecophon’s e-learning offer and worked with the Learning Management System (LMS) • Within given budget frames (budget responsibility) and allocated resources, planed, developed, organised and performed the training sessions (Ecophon Academies) • Actively developed and maximised the experience and impact of customer / target group visits and events in primarily Hyllinge, Sweden (head office)• Was responsible for developing and organising a structure for customer visits and trainings in Hyllinge• Kept the organisation updated about training sessions and maintained and developed the quality of the study material, how to communicate it, as well as keeping the training premises updated (primarily Ecophon Training Area but also the main showroom)• Supported the business units and other parts of the company in local training sessions when needed • Responsible for larger PR and knowledge events, such as the Ecophon International Acoustic Seminar (EIAS)

• Project managed a large global market launch to all Ecophon Business Units around the globe. This was the first ever level one launch (highest level) purely based on knowledge - Room Acoustic Comfort (a research and communication launch linking the human subjective sound experience with the technical objective measurable reality • In the Room Acoustic Comfort launch, I was actively engaged in and driving one of the largest Ecophon web content upgrades ever – creating and developing the acoustic knowledge section• Project managed a global segment based market launch to all Ecophon Business Units around the globe. This launch was about school acoustics, “The Bremen study”

• Responsible globally for the development within the Ecophon Group of a prioritised business segment - Educational Premises (schools, pre-schools, higher education etc.)• Actively raised the awareness about acoustics and thereby developed and expanded the markets• Established and implemented the Concept Development strategy plan for educational premises • Created and implemented conceptual solutions, the conceptual core message(s) based on Research Based Argumentation and Room Acoustic Comfort measurements and constantly developed the method – Activity Based Acoustic Design• Was a team leader for Local Education Concept Developers in the Business Units and implement Best Practice• Expanded and developed Ecophon´s internal network of “school specialists”, from only a handful to the largest network in Ecophon • Coordinated acoustic standardisation work with regards to the Education segment• Had budget responsibility• Provided conceptual segment competence internally (training on school acoustics etc.) • Lectured globally at seminars, conferences etc. • Was actively engaged in conceptual communication, social media, Public Relations (PR) and blogging• Was one of the initial creators of the blog www.acousticbulletin.com • Creation of sales- and marketing material (such as a book, brochures, printed matters, adverts, presentations, information on the web etc.)• Was the project manager, editor and co-author of the book "Don’t limit your senses - the sound and the learning environment"• Was the convenor of the ”Technical Study Group #4” (The International Institute of Noise Control Engineering, I-INCE)

• (The former name of this workplace was the Swedish Trade Council, Taipei, Taiwan)• Actively assisted Swedish companies in commercial projects and with Business Support activities establishing them in the Taiwanese markets • Marketed Sweden as a destination for tourism and Foreign Direct Investments• Reported (monitoring, analyses etc.) on political elections, the Swedish image in Taiwanese media etc. • Actively worked with and participating in Swedish-Taiwanese trade delegations• Conducted general administrative tasks such as invoicing etc. • Interpreted and translated between Swedish-Chinese (Mandarin)-English • Executed numerous successful trade exhibitions and fairs (Swedish products, assisting distributors and/or Swedish companies, tourism etc.) • Provided general and specific information on Sweden • Active in Public Relations (PR) and media work (press releases, editorials, events etc.), both for the Swedish Trade Council (Business Sweden) and for/together with Swedish companies in Taiwan. I also participated in radio and TV-programs • I was actively engaged in cultural and academic affairs supporting and working with relations between Swedish and Taiwanese universities and research organisations• Handled general consular affairs, such as visas, work and resident permits, passports, legal assistance to Swedish citizens etc. • Frequent speaker on Sweden-related topics such as the Swedish Labour Policy, Swedish Diplomacy, Sweden and the EU, Swedish exports, Swedish music etc. • Organised a large Swedish cultural, music and food festival in Taipei (Swedish food, Swedish folk musicians etc.) • Actively supported the organisation of a large Swedish art exhibition in Taizhong – “Ten from Sweden”

• Engaged in client relations, marketing and product information • Customs declarations for incoming and outgoing goods

• Sales and distribution of foodstuff • Responsible for customers in the southern region of Sweden • Direct sales activities and campaigns