Carter Macleod Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

• Develop content marketing strategy to bring car shoppers and owners to Carfax.com, with a focus on SEO• Regularly report on content metrics, including traffic, search visibility, and revenue• As a product manager of our CMS, work closely with our developers and designers to ensure the ideal user experience while optimizing for search visibility, engagement, and conversion• Work with other product teams at Carfax to integrate car research content into existing products• Create and manage an editorial calendar with 1,000+ unique URLs• Manage freelance writing and editing staff• Develop methodology for data-driven car rankings and reviews• Develop style and content guidelines Carfax editorial products• Work with PR and social media teams to develop earned media opportunities• Represent Carfax at industry functions, including non-profit boards and trade shows

Washington, District Of Columbia, United States

Goals for WAPA Board during presidency include:• Developing COVID strategy for WAPA, which is traditionally built around in-person meetings• Developing a better understanding of what our members want to achieve with their WAPA membership and helping them achieve it• Producing at least one great event every month• Expanding WAPA beyond product-focused communications to policy and business content, to leverage DC's unique status among the regional auto press organizations• Redesigning the website to better integrate member communications and event planning• Improving our communications with members, especially on social media• Enhancing relationships with other professional automotive organizations• Expanding our membership

• Collaborated with our president to manage the work of our board, grow our organization, and put on events that bring automotive media and industry representatives together in the Mid-Atlantic

Washington D.C. Metro Area

• Managed all aspects of the organization's accounting, including accounts payable, accounts receivable, investments, and compliance

Washington, District Of Columbia, United States

• Content strategy leader, heading a team responsible for 42% of total U.S. News automotive traffic. Helped SEO traffic to U.S. News & World Report's automotive website grow 5X to over 90M UVs per year. • Managed rankings and advice team - 4 full-time editors and producers and 10 freelance writers• Built my team's capacity by encouraging a dynamic, results-oriented learning environment• Developed content marketing strategies to drive organic traffic using SEO best practices• Created and managed an editorial calendar with 2,000+ unique URLs• Ensured all content met the high editorial standards of U.S. News & World Report, complied with AP style and U.S. News Autos style (we use the Oxford comma>), and was presented in a visually appealing layout that is ad- and mobile-friendly• Using SQL, produced data-driven content that drove user engagement, answered readers' questions, and moved them down the sales funnel• Worked with PR and social media teams to develop earned media opportunities• Broadened brand awareness, drove traffic, and managed backlinks through syndication partners• Represented U.S. News at industry functions, including non-profit boards and trade shows• Using Agile best practices and JIRA, helped my team work closely with our product and software teams to develop new features for our readers

Washington D.C. Metro Area

Washington D.C. Metro Area

• Wrote and edited over 150 automotive reviews and features per year• Managed editorial projects• Developed dynamic content with a great team using SEO best practices and feedback from Google Analytics and other sources

Cincinnati, Ohio, United States

• Managed special project teams; projects ranged from new website features to corporate conventions• Researched, wrote, and edited content for our website• Managed a large database of photographs and articles, which I wrote and published using custom CMS software that I helped design• Researched internal reports, including reports on market conditions and copyright law

Ann Arbor, Michigan, United States

• Wrote about the automobile industry and emerging automotive technologies• Worked for the website, CarandDriver.com, editing, updating, and maintaining content using our proprietary CMS• Worked with a diverse team of passionate automotive journalists in a fast-paced, deadline-driven environment

Ann Arbor, Michigan, United States

• Michigan Radio is Michigan's largest public radio network, serving Grand Rapids, Flint, Ann Arbor, and Detroit.• Covered local stories, which ran at the top of the hour and during the morning and evening NPR news shows• Conducted interviews and edited audio content for inclusion in our news stories• Worked with a close team of veteran broadcasters who value cooperation and in-depth analysis

Bachelor Of Arts - Ba, English

Product Management

Education record

Education record

Education record

Education record