Carter Macleod Email & Phone Number

Washington, DC, US

Washington, District Of Columbia, United States

• Develop content marketing strategy to bring car shoppers and owners to Carfax.com, with a focus on SEO
• Regularly report on content metrics, including traffic, search visibility, and revenue
• As a product manager of our CMS, work closely with our developers and designers to ensure the ideal user experience while optimizing for search visibility, engagement, and conversion
• Work with other product teams at Carfax to integrate car research content into existing products
• Create and manage an editorial calendar with 1,000+ unique URLs
• Manage freelance writing and editing staff

Washington, District Of Columbia, United States

• Goals for WAPA Board during presidency include:
• Developing COVID strategy for WAPA, which is traditionally built around in-person meetings
• Developing a better understanding of what our members want to achieve with their WAPA membership and helping them achieve it
• Producing at least one great event every month
• Expanding WAPA beyond product-focused communications to policy and business content, to leverage DC's unique status among the regional auto press organizations
• Redesigning the website to better integrate member communications and event planning

• Collaborated with our president to manage the work of our board, grow our organization, and put on events that bring automotive media and industry representatives together in the Mid-Atlantic

Washington D.C. Metro Area

• Managed all aspects of the organization's accounting, including accounts payable, accounts receivable, investments, and compliance

Washington, District Of Columbia, United States

• Content strategy leader, heading a team responsible for 42% of total U.S. News automotive traffic. Helped SEO traffic to U.S. News & World Report's automotive website grow 5X to over 90M UVs per year.
• Managed rankings and advice team - 4 full-time editors and producers and 10 freelance writers
• Built my team's capacity by encouraging a dynamic, results-oriented learning environment
• Developed content marketing strategies to drive organic traffic using SEO best practices
• Created and managed an editorial calendar with 2,000+ unique URLs
• Ensured all content met the high editorial standards of U.S. News & World Report, complied with AP style and U.S. News Autos style (we use the Oxford comma>), and was presented in a visually appealing layout that is.

Washington D.C. Metro Area

Washington D.C. Metro Area

• Wrote and edited over 150 automotive reviews and features per year
• Managed editorial projects
• Developed dynamic content with a great team using SEO best practices and feedback from Google Analytics and other sources

Cincinnati, Ohio, United States

• Managed special project teams; projects ranged from new website features to corporate conventions
• Researched, wrote, and edited content for our website
• Managed a large database of photographs and articles, which I wrote and published using custom CMS software that I helped design
• Researched internal reports, including reports on market conditions and copyright law

Ann Arbor, Michigan, United States

• Wrote about the automobile industry and emerging automotive technologies
• Worked for the website, CarandDriver.com, editing, updating, and maintaining content using our proprietary CMS
• Worked with a diverse team of passionate automotive journalists in a fast-paced, deadline-driven environment

Ann Arbor, Michigan, United States

• Michigan Radio is Michigan's largest public radio network, serving Grand Rapids, Flint, Ann Arbor, and Detroit.
• Covered local stories, which ran at the top of the hour and during the morning and evening NPR news shows
• Conducted interviews and edited audio content for inclusion in our news stories
• Worked with a close team of veteran broadcasters who value cooperation and in-depth analysis

Bachelor Of Arts - Ba, English

Product Management

Education record

Education record

Education record

Education record