Carter Morse Email & Phone Number

Scottsdale, Arizona

Scottsdale, AZ

• We Empower Smart Energy. Health & Wellness Category/Enhanced Energy Products. Responsible for strategic and operation startup of new business unit (Enterprise categories of: Military, Retail and Government).
• Established Operation Budget, to include COGS, CO-OP MARKETING SUPPORT FUNDS, SG&A.
• Designed and contracted SUPPLY CHAIN MANUFACTURING AND DISTRIBUTION PARTNERS.
• Designed and developed MARKETING PRODUCT INFORMATION KITS and CORPORATE POWER POINT.

Phoenix, Arizona Area

• Re-engineer strategic focus: packaging (began with traditional stock PET water bottle and expanded to bullet bottles and custom mold PET/Glass proprietary brand; pricing
• Reduced and standardized marketing rebate programs of all food service distributor; increased all products margin through increased standard pricing
• Expanded distribution with licensing new Brokers, DSD, wholesale and HOD distributor.
• Negotiated national contract agreement with 7/Eleven, and developed territory expansion plans for CA, CO and Hawaii. Sprouts, Whole Foods Basha’s/AJ, Frys, Safeway/Albertson’s contacts

• Directed initiative and lead engagement of senior ownership of the top 3rd tier independent DSD Soft Drink Bottling companies in the US.
• Contacted, presented and obtained approvals of senior executive management of Kalil Bottling and the Honickman Group.
• Developed with Director of Food Service Division the Strategic Expansion Plan of Clear Mountain Products.
• Initiated Strategic Partnership Plan with Sysco Foods, US Foods and Cheney Brothers to expand into food service.

• Secured contracts with multi-national Engineering, Construction & Arch. Firms initiating Hotel Projects valued at $25.0M.
• Introduced marketing and sales support resources to expanding CPG firms; primary focus natural foods retailers.
• Developed contracts for new business initiatives in both hard goods industries and consumer products industry.