Responsible for marketing, content strategy, creative innovation and executive leadership for a startup marketing and branded content agency.- Spearheaded all marketing, content strategy, programming and execution- Oversaw all original development and programming - Created immersive storytelling and experiential content with headlining musical talent/top digital influencers - Led sponsorships/partnerships outreach strategy including experiential activations to engage audience- Designed cross platform digital programming to attract at-home viewers and build brand awareness

Served as the Head and Executive Producer in charge of all content development/production, marketing strategy and team leadership for all original series/content in scripted and non-scripted verticalsDeveloped and produced award winning 360-degree multi-platform campaigns across AwesomenessTV, Awestruck and DreamWorksTV and influencer platforms Created and executed content and digital marketing plans including programming across social media/brand partner platforms, editorial and influencer channelsLed and produced customized brand strategies, content and campaigns for clients: content pitch process, analysis of KPIs and viewership metrics (across series, integrations, social media and events)

Responsible for departmental buildout, go-to-market strategy, content development, production and programming Directed all business development and partnerships efforts: design of creative pitches, key negotiations, vendor management and talent relationsLed a new revenue generating vertical creating award-winning activations and experiences: - Developed proprietary events/tours and new IP for experiential popups and tours- Positioned and activated the brand and clients at 3rd party events (VidCon, Playlist Live, BeautyCon, etc)- Created and directed customized engagement campaigns for brand partners including a programmed video social-sharing platform that captured world-record breaking challenges

Created, developed and launched AwesomenessTV a global disruptive media brand specializing in Gen Z entertainment: corporate strategy, content/programming strategy, strategic market planning and business development alongside founders Brian Robbins and Joe Davola.Conceptualized and implemented an unproven business model for a digital first network targeting Gen Z resulting in one of the most successful/largest digital media brands in history valued at over $600MBuilt entire operational infrastructure including company entities, legal and systems: - Designed a budget management protocol creating a system to balance production costs, company financials ensuring accurate billing/revenue projections as well as production and sales work flow modelsServed as Executive Producer: creating 50+ original series and established new verticals- In charge of original non-scripted content (beauty, fashion, food and travel genres) - Launched and ran the Music and Sports Programming departments producing daily/weekly series Pioneered and ran the Branded Entertainment department: developed and produced content across AwesomenessTV, Awestruck, DreamWorksTV, influencer channels and experiential activations/events

THE TO DO LIST - Co-ProducerFRED 2: NIGHT OF THE LIVING FRED - Co-ProducerFRED: THE SHOW - Co-Producer