Ashley Carter, Mba Email & Phone Number

Phoenix, Arizona, United States

New York, New York, United States

• Oversaw 6 large corporate accounts across U.S., U.K, and Canada, including managing an account for Unum that achieved a Net Promoter Score (NPS) of 100, demonstrating exceptional customer satisfaction
• Consulted on corporate social responsibility goals, designed data-driven solutions, and managed implementation of programming to enhance client goals
• Orchestrated a one-day volunteer event for Unum resulting in 189 volunteer hours, equivalent to $51,000 in fair market value, demonstrating leadership and organizational skills in maximizing social impact initiatives
• Assessed non-profit business challenges across disciplines (Strategy, Tech, Marketing, HR, Operations, and Finance) to ensure corporate skills-based volunteering projects will yield meaningful outcomes for all parties

Charleston, South Carolina, United States

• Consult with ~ 250 clients monthly on Blackbaud’s invest products, Financial Edge NXT & Raisers Edge NXT, contributing to the department’s 18% YTD revenue increase. Customizing and facilitating 7 live trainings per.
• Mastered 25 classes (70% of curriculum) to train accounting and fundraising professionals on Blackbaud’s software platforms
• Collect and analyze client feedback data to partner with Product and Marketing to drive software updates and feature enhancements, resulting in 6 new product enhancements
• Surpass “exceeds expectations” goals, achieving Net Promoter Score of >85 (vs. goal of 70) and Customer Satisfaction Score of 9.58 (vs. goal of 7.0) by delivering workshops recognized by clients as being “engaging”
• Deliver media trainings and media expertise to technology startup founders serving nonprofits, in partnership with Blackbaud’s Social Good Startup Program

Myrtle Beach, South Carolina, United States

• Developed, strategized, and wrote WMBF News Today 5AM and 6AM TV newscasts for a designated market area (DMA) of 300K+ households 5 days a week, contributing to the move from #3 to #2 local morning news
• Covered 2021 Tokyo Summer Olympics daily, expanding on NBC affiliate content with local impact
• Identified trends and vetted data and insights for 10 live hour-long shows weekly to build objective, data-driven reports on COVID pandemic, political turmoil, technology developments, and other significant topics

Atlanta, Georgia, United States

• Produced, wrote, and edited 16 videos a week for 2500 K-12th grade level participants in Camp Best Friends for at-risk youth, offered online for the first time due to COVID; developed Sharepoint-based process for camp.
• Researched engagement and content consumption and presented data and recommendations to city officials weekly, increasing use to 10,000+ [unique viewers] through City of Atlanta social media streams

Greater Atlanta Area

• Researched viewer demographic needs to align with content strategy for designated market area (DMA) of 2 million households
• Partnered with UX focus groups to redesign digital experiences as 11Alive rebranded
• Generated over 20,000+ views on published digital stories for the 11Alive website

Master Of Business Administration - Mba

Activities and Societies: Student Council President '23-'24 Concentration: Digitial Business and Technology

New Media Certificate

Bachelor Of Arts - Ba, Journalism

Bachelor Of Arts - Ba, Sociology