Increased sales of fledgling web-based platform, effectively increasing company's customer base from four clients to over 150, with steady year-over-year growth. Performed market research to gain an in-depth understanding of company's industry, developing strategies to communicate competitive differentiation from competitors. Developed and produced company marketing and sales support presentations and print marketing collateral for trade shows, mailings, web ads, email campaigns, and face-to-face client interaction.

Documented market research and competitor analysis; updated company website help pages and video demos; authored web and print marketing campaigns; assisted in software product implementations; managed existing customer accounts; fulfilled regular prospect contacts; generated sales leads; performed QA testing; researched and reported sales metrics and root cause analysis; performed sales training; maintained sales and metrics process documentation-Mounted trade show exhibitions including designing booths, full-color informational marketing collateral, resulting in 25% increase in sales-Formulated and maintained company sales training documentation, including authoring more than 20 processes for critical areas of workflow, scripting, and overcoming objections-Co-led effort to create company Call Log tool, reducing average call time by 50% and increasing call tracking data accuracy by 30%

Executed root cause analysis and resolution for US Region Pricing claims, including communication with executive US Sales and Finance management; created and maintained weekly root cause analysis of Sales Negotiated Pricing activity for US Finance VP and team-Initiated and directed cross-department Sales Negotiated Adjustment project team (Sales, Customer Service, Pricing, and Finance), implementing process improvements to reduce unauthorized claims by nearly $1M annually, while improving customer sales order accuracy-Piloted project with cross-functional team to eliminate Sales Program claims issues, scrutinizing current processes against best practices to drive action plans aimed at reducing claims by nearly $2M per year while improving order integrity and company credibility

Created and maintained business process documents; executed procurement activities (purchases and third-party agreements); co-enforced Business Controls (audit) ongoing compliance; maintained center asset management and depreciation; facilitated call-tracking software audits; created executive-level presentations-Evaluated and migrated over 50 business processes to new company process tool before local process tool shut down (four week deadline), protecting center knowledge base and best practices

Managed multiple overlapping projects and priorities in coordination of activities and meetings for youth (grades 6-8); determined and executed regular communication (written/verbal) with target audience; created marketing materials for events; directed volunteer staff