Carter Cromley Email & Phone Number

Washington, Dc, Us

Full service communications contractor specializing in PR & AR programs. Deep IT industry expertise. Strategic communications planning, PR writing, media and analyst outreach programs, content development, digital media, corporate podcasts and blogs, and social media optimization. Current clients: QTS Data Centers and Transifex AI. QTS is leading provider of hybrid colocation and mega scale data center solutions - my primary client for the last 9 years. Currently I direct all AR programs and analyst relationships including Gartner, IDC, 451, Frost & Sullivan, etc. Coordinated nearly 400 analyst briefings and inquires during the period and secured industry leadership positions in Gartner, IDC and Frost & Sullivan vendor comparison reports. Previously I managed the corporate PR program for eight years. Developed all press announcements, executed earned media outreach and interviews, developed company statements and Q&As, developed articles and case studies, orchestrated industry surveys, secured guests for more than 150 QTS Experience corporate podcasts; developed nominations and secured 25+ industry awards; secure speaking ops in key verticals. Previous monthly retainer-based contracts. Latisys – national IT infrastructure services provider; ByteGrid – national provider of multi-tenant data centers; Symmetry Corp. - managed services and hosting provider; CentralColo - data center and hosting services; Dimension Data - global information and comms provider; Waverley Labs - pioneer in software defined perimeters (SDP); Conceal – cyber security/secure browser product; Vitria – developer of AIOps; Yyotta, an IXP, colocation, cloud, and managed services provider; DRM Institute - best practices for managing digital risk;; Netuitive – IT analytics software; NextFort - high density modular data centers; CyberWolf - automated attack warning system deployed by government and later acquired by Symantec for $20 million; SunView Software - IT Service Management software.

Create and implement strategic public relations and industry analyst relations programs for both on-premises enterprise enterprise customers and SaaS-based solutions serving DevOps environments. Without PR agency support, generated nearly 200 press and industry analyst interviews/briefings resulting in key press and industry coverage. Created external communications programs supporting marketing positioning shifts from virtualization management to cloud computing to application performance management with vertical emphasis on financial services. Led social media infusion into PR and web content including SEO analysis and deployment of first company blog. Oversaw Netuitive ownership and content for APMdigest.com, an online property focused on extending Netuitive industry presence.

Oversaw SAVVIS' global corporate public relations and industry analyst relations programs during SAVVIS' key growth years ($200 million to nearly $1 billion). Architected process-driven public relations and industry analyst relations programs from scratch to generate more than 250 press interviews and industry analyst briefings per year resulting in global coverage across industry segments and verticals. Strategic industry analyst relations programs drove SAVVIS’ ascension to the top of the Gartner Magic Quadrants for Hosting and Cloud Infrastructure in the US and Europe, as well as appearances on Gartner MQs for network services and managed security services. Led M&A communications activity supporting the acquisitions of Intel Online Services, Cable & Wireless America, and Wam!Net. Led PR and AR programs for new data center launches, virtual private data center, and cloud services launches. Implemented social media public relations and corporate blogging programs. Managed multiple PR agencies and industry research firms globally.

Directed corporate communications, strategic PR program development, and product launch communications programs, including the successful worldwide launch of Aether Software. Developed and implemented process-driven corporate and vertical industry analyst outreach programs that generated over 80 analyst briefings by company execs. Developed internal research system for accessing industry research and competitive intelligence. Managed seven industry analyst research contracts, implemented internal industry research library, deployed external industry analyst web site, and competitive intelligence processes. Daily interface with senior management.

Directed all corporate public relations and investor relations activity for the corporation. Implemented process-driven proactive and reactive media relations programs that featured press and analyst tours, management of PR agencies, development of successful customer reference program, organization of company speakers bureau, trade show support, writing and distribution of all press releases. Implemented process-driven investor relations activities that included writing and dissemination of all investor materials including quarterly and annual reports, quarterly earnings announcements/conference calls with analysts and shareholders, investor presentations, and coordination of the annual meeting of shareholders. Daily interface with CEO.

Hired to implement public company communications model in preparation for a Fall ‘96 IPO. The company was acquired prior to IPO in December 1996. Directed global public relations programs (including three international pr agencies). Coordinated preparatory investor relations activities including prospectus and reengineering of communications processes. Daily interface with CEO.

Managed all public relations and investor relations activity for the corporation. PR activities included daily press contact, writing and distribution of all press releases, implementation of a proactive publicity program, speech writing assignments for the CEO, and development of the company newsletter. Investor relations activities encompassed all shareholder communications i.e. writing and project management of the 1993, 1994 and 1995 annual reports, all quarterly reports to stockholders, quarterly earnings announcements, conference calls will analysts and shareholders, and the annual meeting of stockholders. Developed and implemented comprehensive internal and external communications plans supporting GTSI’s acquisition of Falcon Microsystems. Daily interface with CEO.

New York, Ny

I began my career working for several of the world's largest public relations agencies in New York City including Burson-Marsteller, Manning Selvage & Lee, and Don Middleberg.

Bs, Public Relations/Advertising

Education record