Carter Grotta studied Advertising Photography at the Rochester Institute of Technology. Growing up with parents who were thoroughly integrated into advertising, writing, photography, design and the art world has given Carter a unique perspective on arts and business. Carter has assisted as co-curator on multiple projects for the family business, browngrotta arts, from curating trade shows to assisting on 30+ commercial photo shoots. By Carter's third year of college, his commercial photography client list had grown to include Cynthia Alexander LLC, Donna Schneier Fine Arts, woofingtonsworld.com, Paige Electric Wire Company and Allure Salon. In 2014, Carter's photography was published in the Museum of Arts and Design book, Multiple Exposures: Jewelry and Photography and Richard Meier’s The Grotta House.In 2016, Carter founded Juice Creative Group, LLC a full-service creative, multi-media digital agency with a single aim, creating custom-curated, creative teams with cutting-edge skills — each the right size and including the correct components to meet each project’s unique needs. Carter is now Managing Partner and Creative Director at Juice Creative Group having over 10 years experience developing brands, building products, and delivering design collateral for start-ups and larger corporations.