Katrina Carter Email & Phone Number

Charlotte, Nc, Us

Lancaster, South Carolina, Us

Rock Hill, Sc, Us

Charlotte, Nc, Us

• Performed price evaluation for Parts & Accessories product line based on cost, market price, price trends, and margin objectives. • Determined overall price strategy among various B2B and B2C channels, and implement changes based on strategic plan.• Addressed cost changes for specific products by making price adjustments as necessary. • Conducted margin analysis based on past performance to identify opportunities across product lines and product categories. • Reviewed and analyze market trends to develop price models and provide insight on impact of price changes on profitability.• Priced new parts released by engineering based on market research and similar products as well as cost, margin and volume expectations.

Moline, Il, Us

• Support All Makes National Account Sales Team.• Lead projects for John Deere L-Series mass channel parts – packaging and merchandising.• Developed reports and metrics for ALL Makes team.• Managed the Sunbelt pricing matrix, SAP updates and yearly price reviews.• Supported John Deere Gifts website execution.• Monitored competitive market and report trends.

• Key User in North America for the CRM tool, which requires training others, collaborating with worldwide zones to develop enhancements and ensuring proper and consistent use of the program.• Documented updated and trained on all commercial processes used by the sales team regularly.• Generated and published sales metrics in order to track progress of the sales team.• Created a “sales pipeline” used to track progress of new sales opportunities.

• Effectively complied, prepared and evaluated market intelligence for presentation to management to aid in making strategic decisions.• Served as the marketing point of contact for the “New Product Introduction” process.• Successfully implemented and maintained a solid pricing structure for approximately 1,000 line items.• Developed a process by which the sales team issues a request to implement non-standard pricing for a specific customer and product.• Created various pieces of literature to aid silicone distributors in successfully promoting Bluestar’sproduct line.

Cleveland, Oh, Us

• Assisted customers by educating them and identifying their specific needs.• Consistently received and processed customer orders in a timely manner.• Supported Account Managers by responding to requests and fulfilling customer orders.Accomplishments:• Recognized and reported an inconsistency in the computer system that resulted in the discoveryof nearly 10,000 quotes that were incorrectly categorized and potentially lost.• Originated a design for a billboard publicizing the capabilities of the company.• Developed and implemented a specific plan to ensure success securing sales growth withgovernment entities.• Organized, conducted and recorded required safety training for each individual at the servicecenter.

Cleveland, Oh, Us

Career Opportunity and Management Employee Training program.• Unique/exclusive program for qualified college graduates aspiring for management positions.• Classroom, lab and field studies in addition to completion and presentation of a final marketing research project.• Program curriculum consists of product training, team building, goal setting, selling techniques,leadership, presentation skills, business etiquette and ethics.Accomplishments:• Conducted research and finalized a report and presentation evaluating current and potentialgovernment sales.• Completed a market research project analyzing the company catalog.Proposed three specific strategies to increase catalog sales to leaders of the company.

Morristown, Nj, Us

Reported to the VP of Service Marketing and National Accounts as an interim associaterecruited to develop a strategy to effectively revitalize business with Global AccountsAccomplishments:• Collaborated with a cross-functional team of company leaders throughout the world. (SouthAmerica, Asia-Pacific, Switzerland, Germany and Spain)• Traveled internationally to develop and deploy a multi-million dollar new program for GlobalAccounts.• Devised a study, which ultimately became the basis for a survey distributed to over 300customers by a distinguished international market research firm.• Created a Lotus Notes database to store and display company and competitor data from morethan 80 countries worldwide.

Master Of Business Administration (Mba)

Bachelor Of Business Administration (B.B.A.), Marketing