Lead the strategy and operations of Surveillance, Entertainment, Facilities & Engineering, Crown PlaySafe (RG), Table Games, Gaming Machines (Slots), and Marketing for one of the largest integrated resorts in Australia.Crown Perth includes 3 luxury hotels, one of which, Crown Towers, is Western Australia’s only Forbes Five-Star rated hotel. Crown Perth also includes the Crown Spa, 19 pools both indoor and outdoor, 33 restaurants & bars, convention center, over 200 table games, 2,000+ gaming machines, and the 2,300 seat Crown Theatre. Crown Perth welcomes over 9 million visitors annually and serves as the largest single-site employer in Western Australia with over 5,000 team members.

Responsible for leading the strategic marketing vision for this $800 million dollar luxury casino resort located in the heart of downtown Detroit. MGM Grand Detroit offers over 2,500 Slot Machines, 160 Table Games, 10 restaurant brands, a 400-room luxury Forbes AAA Four Diamond Hotel and Spa property, and the BetMGM Sportsbook.Drive revenues and market share while managing expenses through the creation, execution, and analysis of all marketing programming, while maintaining attention to guest service and satisfaction. Lead multiple teams and workstreams focused on Database Marketing, Brand Management, Advertising, Guest Services and Promotions, Entertainment, Public Relations and Communications, and Player Development.

Lead the overall strategic direction of marketing for the $445 million dollar casino property located in upstate New York. del Lago Resort & Casino offers over 1,900 Slot Machines, 100 Table Games, 7 restaurant brands, 2,000 seat showroom, a 205-room luxury Hotel and Spa property, and the 6,000 square foot DraftKings Sportsbook.Leveraged experience at launching transformational marketing campaigns across regional gaming markets including advanced database strategies, high frequency marketing initiatives, comprehensive player development programs, entertainment growth strategy models, digital marketing campaigns, and non-gaming revenue growth opportunities.Worked with team to develop tools focused on continuous improvement, targeting undervalued segments and reviving growth through guest engagement.

Opened the Kansas Crossing Casino + Hotel in the early Spring of 2017. Reporting to the Property President, was responsible for the strategic leadership of all aspects of the properties Marketing efforts. Drive revenues and market share while managing expenses through the creation, execution, and analysis of marketing programing, while maintaining attention to guest service and satisfaction.Responsible for the management of multiple teams and work streams focusing on Marketing & Advertising, Guest Services & Promotions, Entertainment, Public Relations, and Player Development.

Reporting to the Director of Marketing, oversaw all direct marketing planning, development, execution, and analysis. Managed staff and database activities that ensure execution of creative, copy, offer matrix and measurement. Conducted test & control, guest behavior modeling, and response analysis to support marketing objectives.Responsibilities included:- Develop strategies and initiatives that ensure profitability of programming- Recruit, train, and manage multiple teams with separate workstreams- Manage marketing programing and execution of all direct mail campaigns- Development & placement of all advertising plans/strategy (TV/Radio/Print/Outdoor/digital)- Manage creative and advertising efforts of all marketing materials- Cultivate & execute promotional programs and special events- Design & development of Entertainment Program for 6,500 seat venue (Kansas Star Arena)- Responsible for operational execution of all Kansas Star Arena events- Review & negotiate artist’s contracts and responsible for settlement with artist’s representatives- Public & Community Relations- Managed departments P&L responsibilities- Responsible for overseeing the day to day operation of the department

Opened the Kansas Star Casino in December of 2011. Continually focused on building individual guest long-term value through the use of a multitude of different vehicles, most notably relationship building and strategic marketing. Established and secured guest fidelity by the use of rewards program benefits, complimentaries, and special events all while ensuring a positive ROI. Devoted time and effort to training and developing an motivated and effective Player Development team through leadership & Casino Host mentoring. Assisted Director of Marketing in overseeing & executing on floor promotions and events.

Enhanced the growth of gaming revenues through the development of a select customer base. Building relationships with premium-valued guests by promoting a positive Peninsula Gaming (prior to Boyd Gaming acquisition) experience on property and off while ensuring highest quality theoretical attendance and maximum ROI.