Melinda Carter Email & Phone Number

London, Gb

Responsible for the Hearst UK consumer data strategy, analytics, reporting and customer insights.

London, United Kingdom

London, United Kingdom

Working on the planning, implementation and analysis of our full customer lifecycle programme.Experience and skills:- Dynamic email campaign set-up using Oracle Responsys- Customer data selection and segmentation for use in CRM campaigns.- Post-campaign analysis, producing reports for the CRM team on campaign performance and customer shopping behaviour.- Good SQL skills (MS SQL Server Management Studio)- Lead Alteryx user in the team, including the statistical tools such as decision trees/forest model to create propensity models.- Advanced Excel: pivot tables (incl. calculated fields, slicers etc), V/H-lookups, data validation, IF statements.- Understanding of statistical concepts such as standard deviation and significance levels, and use of this in campaign analysis.

London, Greater London, United Kingdom

London, United Kingdom

I work within the Subscriptions Marketing Team, delivering email marketing campaigns across a portfolio of 12 major titles, including Cosmopolitan, ELLE and Good Housekeeping .- Extensive use of Selligent CRM platform to design and manage email campaigns, apply personalisation strategies to email content, serve up dynamic content and manage complex double opt-in/unsubscribe journey maps.- Use of Google Analytics and Tableau to analyse email and purchase data, produce reports and presentations. Pulled together and presented the reporting for our entire Summer Sale and Christmas email campaigns.- Basic HTML knowledge to design and edit email creatives.- Experience with the Hearst customer database including basic SQL to run queries. - Experience with data segmentation to deliver targeted campaigns to different audiences.

London, United Kingdom

I worked within the Events and Marketing department at the National Film and Television School. - Annual Fundraising Gala Dinner - 600+ guests at Old Billingsgate, the NFTS Talent Showcase Screening at BAFTA and the Porsche International Student Advertising Awards. - Sole responsibility for the Alumni Reunion Event, including managing all logistics and a large budget. - Experience with XML data. Single-handedly carried out the Higher Education Statistics Agency (HESA) ‘Destinations of Leavers of Higher Education’ survey on 2015 NFTS leavers. Obtained an 80% response rate and converted responses to XML format using a set schema. Analysed results using Tableau.- Other day to day tasks include database management, with extensive use of Filemaker Pro, mass mailings using both Outlook and Graphic Mail, and online social media management through Hootsuite.

I worked as a PR Intern in the fashion department. My responsibilities range from monitoring client coverage in newspapers, magazines and online to helping organise and prepare for various events.

Birmingham, United Kingdom

I established, launched and ran the Birmingham chapter of Her Campus, a successful online magazine which is targeted at female students across the world. Her campus currently has over 200 chapters at different universities. Duties included leading a team of students, editing the content they produced and writing pieces for the magazine myself. In addition I was responsible for all promotion across the University and on dedicated social media channels.

Geography Bsc, 2.1

As part of my degree I took a wide range of scientific and social modules, including Political Geographies, Weather and Climate and Remote.

A Levels

Politics: A* Geography: A Biology: B