Sr. Marketing Specialist, Mobile Partnerships
Current- MX Mobile Marketing, IMC Strategy- Sr. Marketing Specialist on the Partnerships-Influencer team; works with cross-functional teams within MX Marketing on integrated marketing strategy and owns brand initiatives and partnership marketing campaigns- Assists in the management and direction of the Samsung Galaxy brand (incl. creative, copy, brand placement, asset review, video treatments, social review, legal review, financial review, and more)- Partakes in creative ideation regarding partners and partner deliverables, and their relevance to key pillars of SEA Marketing Strategy + manages Samsung presence in partner deliverables/assets- Projects relating to: always-on partnerships, seasonal partnerships and partners in the lifestyle, music, health/fitness, gaming, sports, and entertainment spaces- Marketing efforts centered around the Mobile eXperience, including: phones, tablets, laptops, buds, wearables, and more- Campaign partners worked with include: MrBeast, Red Bull, Dude Perfect, NRG/Full Squad Gaming, Game of Thrones, Marvel, Moonrock, Pretty Basic Podcast with Alisha Marie and Remi Cruz (Dear Media), Big Ten Network, Khaby Lame, AMG, Tencent, Misfits/TubNet, PUBG Mobile, CoD Mobile and more.- Always on/day to day partners worked with include: YouTube, Adobe, Microsoft, Google, Peacock, SiriusXM and more.