We work with B2B founders, senior leaders, their teams, and agency partners to elevate brands, connect with audiences, and attract clients through social media.

For the past 15 + years I've been working with the PR Academy to teach, mark and support students undertaking PR qualifications on CIPR (Chartered Institute of Public Relations) approved courses including the CIPR Diploma and Digital Communications Diploma. I'm currently the Course Leader for the Digital Communications Diploma.

Helping technology organisations drive growth via employee advocacy, social media and content marketing.

Consulting for a number of consumer and technology brands including Seagate Technologies, MyNetFone, and Tech21.Einsteinz Communications is a marketing communications consultancy delivering strategic business communications to assist companies to achieve their corporate and commercial objectives. They specialise in providing proactive, highly responsive, results-oriented services to companies in the areas of information technology, communications and online advertising and… Show more Consulting for a number of consumer and technology brands including Seagate Technologies, MyNetFone, and Tech21.Einsteinz Communications is a marketing communications consultancy delivering strategic business communications to assist companies to achieve their corporate and commercial objectives. They specialise in providing proactive, highly responsive, results-oriented services to companies in the areas of information technology, communications and online advertising and marketing.Current clients include: AD2ONE, Adaptv, Brocade, CSR, Exponential, HID, IAB Australia, Millward Brown, MyNetFone, NetSuite, Object Consulting, Seagate Technologies, Signal, Tech 21, Third Space and Tigerspike. Show less

Pan-European public relations; managing a network of 26 European PR Managers and agency partners to ensure consistent, through-the-line communications in all regions. Managing and implementing European media relations activities, setting KPIs per country directly related to individual remuneration and performance. Overseeing crisis communications and senior executive profiling.Campaign management; diversified Canon from a product launch to a launch and campaign model. Developed PR… Show more Pan-European public relations; managing a network of 26 European PR Managers and agency partners to ensure consistent, through-the-line communications in all regions. Managing and implementing European media relations activities, setting KPIs per country directly related to individual remuneration and performance. Overseeing crisis communications and senior executive profiling.Campaign management; diversified Canon from a product launch to a launch and campaign model. Developed PR and online campaigns to work across multiple markets and platforms.Product launch; entirely responsible for launching in excess of 100 products per year to consumer and business audiences. Working with stakeholders to define and develop PR strategy for hero products and monitoring and reporting successes.Team creation and development; originally hired to migrate PR team from Amsterdam to London and establish a new, pan-European function managed centrally. Recruited high-performing team.Key achievements: creation of new central PR function including implementation of a pan-European ‘adapt and adopt’ model to ensure brand consistency in all regions. Effectively launched key SLR products and new brand categories including Cinema EOS. Show less

PR planning; establishing the PR strategy for lovemoney.com including developing PR messaging, media training spokespeople, devising creative consumer PR tactics, developing media centre, defining metrics and coordinating budgets.Digital PR; developing spokespeople blogs and coordinating blogger communications. Engaging with media through the lovemoney.com twitter and Facebook profiles. Devising creative social media tactics to drive link equity, revenue and raise brand awareness. Media… Show more PR planning; establishing the PR strategy for lovemoney.com including developing PR messaging, media training spokespeople, devising creative consumer PR tactics, developing media centre, defining metrics and coordinating budgets.Digital PR; developing spokespeople blogs and coordinating blogger communications. Engaging with media through the lovemoney.com twitter and Facebook profiles. Devising creative social media tactics to drive link equity, revenue and raise brand awareness. Media relations; developing engaging content to secure journalist briefings and managing the press office including on-going broadcast commitments for key spokespeople. Show less

Account Director; responsible for key consumer accounts including T-Mobile, Kelkoo (shopping comparison site), Logitech Europe and Oxygen Games. PR planning; developing PR plans to incorporate new media campaigns, product PR, celebrity and sponsorship exploitation. Budgeting and tracking against results.Key achievements; searches for UK holidays achieved number one position on Kelkoo and blanket national coverage following a campaign to promote their UK holiday offering. The… Show more Account Director; responsible for key consumer accounts including T-Mobile, Kelkoo (shopping comparison site), Logitech Europe and Oxygen Games. PR planning; developing PR plans to incorporate new media campaigns, product PR, celebrity and sponsorship exploitation. Budgeting and tracking against results.Key achievements; searches for UK holidays achieved number one position on Kelkoo and blanket national coverage following a campaign to promote their UK holiday offering. The hugely successful launch of the T-Mobile G1 including extensive broadcast coverage which saw 25,000 people pre-register for the handset. Logitech secured listing in UK retailer John Lewis as a direct result of product campaign coverage. Show less