CM Ventures specializes in enabling organizations to design and execute groundbreaking initiatives, provide training, devise marketing and digital tactics, orchestrate one-of-a-kind events, and foster meaningful community engagement. Our extensive experience spans various sectors, emphasizing community involvement and planning, training and skill development, market analysis, brand establishment, user experience enhancement, strategic marketing, e-commerce implementation, web and digital platform design, brand activation strategy, and public relations planning. Our diverse client roster encompasses universities, nonprofits, governmental bodies, professional associations, health and wellness brands, athletes, authors, professional speakers, and startups, extending from the NCAA to local communities.In 2022, I started The Parks Collaborative, a project-based consulting group within CM Ventures of independent consultants working to support communities and help build a better future through parks and recreation, outdoor access, and sports. In my role, I lead and project manage a small team of practitioners, academics, and advocates with extensive experience in planning, community engagement, training, leadership, event management, athletic administration, and community building. The team supports organizations through strategic planning, engagement, and training.

In my current contract role, I provide crucial support to the school's regents, faculty, and partners at NC State University, The National Recreation and Park Association (NRPA), and the National Training Center (NCT). My responsibilities include the implementation and delivery of the Supervisors Management and Revenue Development and Management schools in collaboration with school Regents and partners.I've introduced project management principles to the schools and planning processes, creating project and task timelines to ensure that educational and networking events proceed as scheduled. I work closely with the Regents to develop course materials, including templates for class narratives, learning resources, slide decks, and talking points, ensuring consistency in style and formatting. Additionally, I've leveraged NRPA's Learning Management System (LMS) to make course materials readily accessible to school participants and transitioned class evaluations to a digital format, streamlining the evaluation process.In my role, I review budgets, contracts, content, and the Operational Manual of Policies and Procedures for the School, providing valuable feedback. I've established regular check-in meetings with the University and School representatives to discuss the school's status, address issues, identify opportunities, suggest potential policy changes, and resolve problems.Furthermore, I've developed a school-specific marketing plan to enhance the school's visibility. This plan includes creating social media content for regents, collaborating with partners for features in NRPA's Magazine and Podcast, and sharing talking points to elevate the school's profile. I also co-led curriculum assessment and mapping exercises, ensuring that the program aligns with current trends, research, and attendee feedback while eliminating redundancy and outdated material.

Consult and support the City Parks Alliance (CPA) in curating and developing program content, logistics, and promotions for programs including the Greater & Greener International Urban Parks Conference.

I led multifaceted initiatives at the association, overseeing marketing, communications, brand management, conferences, events, membership, statewide athletics, and special projects, including numerous summits and conferences across North Carolina. I served as a key liaison for multiple committees, facilitating meetings, events, and focus groups with stakeholders across the state.In 2020, I successfully transitioned all summits, conferences, and events to a virtual format, organizing over 100 online engagement opportunities. I launched the 'Stay Connected' campaign and 'Lunch with Leaders' web series, resulting in a substantial increase in member and non-member engagement.Through my strategic efforts, I played a pivotal role in significantly growing our membership from 1,600 to 5,600, enhancing membership engagement and event participation. These initiatives also led to a substantial increase in member, program, and sponsor revenue. With a growing membership of approximately 5,600, I directed membership growth and development strategies, including the expansion of our commercial member sales and sponsorship portfolio. I also spearheaded the strategy, development, and implementation of our CRM, marketing, communications, and technology solutions. I conducted a membership needs assessment to enhance member engagement and developed a growth strategy and portfolio. Additionally, I managed the NC Recre8 quarterly magazine, established budgets, and crafted agency policies and procedures. I provided leadership, training, and supervision for staff, graduate students, NCRPA fellows, interns, contract, and part-time personnel. As the project lead for IT and website management, I oversaw vendor relationships, contributed creative input, managed database migration, and archiving. I also directed and led a diverse team responsible for professional development, research, marketing, outreach, membership, learning, programs, wellness, health, and DEI programs

I oversaw the comprehensive management of division staff, encompassing hiring, planning, scheduling, task assignment, and supervision. I was responsible for onboarding and training both staff and interns. My role included the strategic planning, coordination, production, management, and evaluation of special programs and events for the Town of Chapel Hill and co-sponsors, impacting over seventy-five thousand citizens in the region. This entailed marketing these special events and programs. Additionally, I conducted research to identify potential event and sponsorship opportunities. I contributed to the preparation and maintenance of the division budget and skillfully negotiated contract terms and conditions. My responsibilities also extended to managing social media, email marketing, and Rectrac software.

I held a key role in coordinating the Operation Frontline (now Cooking Matters) Program, collaborating with community-based agencies to extend the program's impact. This involved identifying course sites and partners to host Operation Frontline. I effectively managed a team of volunteers and maintained a volunteer database, overseeing recruitment, training, and retention of professional culinary, nutrition, and support volunteers for course facilitation. I also led multiple volunteer and community training sessions with a focus on healthy cooking, eating, shopping, and community gardens.In addition, I was responsible for creating content for various platforms including blogs, Twitter, videos, and newsletters. I played a vital role in managing new grants and community projects, and actively contributed to the development of community partnerships and sponsor initiatives

I devloped and managed media and marketing endeavors with the dual objectives of bolstering attendance and elevating awareness of Common Ground's mission while nurturing a positive institutional image within both the local community and the broader context of Vermont. These efforts yielded positive results by doubling event attendance.My role encompassed the execution of an encompassing marketing strategy, entailing website administration, social media orchestration, creative content development, and press release dissemination. Additionally, I fostered robust affiliations with local media entities, thereby enriching the organization's outreach.Simultaneously, I undertook the development of youth-centered programs, with a pronounced emphasis on instilling sound lifestyle choices through organized sports and musical engagements, all designed to empower young individuals within a secure and purposeful milieu. I assumed responsibility for the daily oversight of Common Ground's youth drop-in space, encompassing service learning initiatives, academic support, mentorship, and outdoor activities. Further enhancing my commitment to community engagement, I developed of a comprehensive community profile, scrutinizing both positive and negative elements within the community while strategically augmenting assets supportive of the center's overarching mission.

I cultivated an extensive expertise in media planning and buying, providing valuable support for a range of print and digital campaigns. My responsibilities included conducting thorough market research, facilitating meetings between clients and media outlets, and contributing to the development of media plans for multinational clients like Walmart and Kraft.I maintained meticulous financial oversight, accounting for all expenditures and ensuring Sarbanes-Oxley compliance. In addition, I successfully completed the MediaVest Group training program, further enhancing my skills and knowledge in the field of media planning and buying

I held a pivotal role in overseeing all operations of a production and event company. My responsibilities included booking parties, scheduling DJs, MCs, technicians, roadies, and other support personnel, while also scouting for fresh talent. In addition, I adeptly managed the financial aspects of the business, cultivated new client relationships, and identified valuable resources.I provided my services as a Master of Ceremonies for a diverse array of events, ranging from corporate functions, parades, and fairs to weddings and club gatherings. My experience spans event planning, talent booking, and client management, and I am proficient in both speaking and performing before large audiences.