María Del Carmen Velasco Reyes Email & Phone Number

As a Brand Manager at Grupo Modelo, I lead the launch and growth of Michelob Ultra Hard Seltzer, a new product line that aims to appeal to health-conscious and environmentally-aware consumers. I collaborate with cross-functional teams to develop and execute marketing strategies, consumer insights, product innovation, and sales performance. I also leverage my branding and identity skills, presentation skills, and problem-solving abilities to create engaging and effective campaigns that communicate the value proposition and differentiation of the product. I have also led the creative strategy for Michelob Ultra campaign "Our kind of party", awarded with Cannes Bronze Lion.I have over five years of experience in the beverage industry, working in various roles at Grupo Modelo, such as High End Experience Coordinator and Tech Sales Manager. In these positions, I supported the promotion and distribution of premium and craft beers, managed key accounts and partnerships, and implemented digital solutions to enhance customer service and loyalty. I hold a Licenciatura in International Business from Tecnológico de Monterrey, where I learned the fundamentals of global markets, trade, and finance. I also have a Fashion Business Certificate from Istituto Lorenzo de' Medici, where I gained insights into the trends, dynamics, and challenges of the fashion industry. I am passionate about creating and delivering products that meet the needs and preferences of diverse and evolving consumers, while also contributing to social and environmental causes.