I get results - more media stories, effective engagement, memorable brand, stronger impact, increased attendance and higher sales. I am an award-winning strategic marketing, public relations and public affairs entrepreneur who crafts messages that reach ideal audiences, brands that engage, and experiences that deliver impact. What I do is prioritize marketing and communications channels for organizations, then execute integrated strategies to build the organization’s presence increasing sales and fundraising, through traditional and digital media, events, and partnerships.• increased media stories by 700%,• increased digital presence by 400%• broke attendance (sales) records • planned and executed effective statewide issue advocacy campaign, resulting in 1,800 media stories and legislation• expanded and directed marketing communications creative team of 14I directed all marketing and communications for the NC Dept. of Natural and Cultural Resources, which tripled in size and experienced complete rebranding. I provided managerial leadership to formalize the internal communications strategy, deepen media penetration, and propel our organic digital media presence.My managerial leadership extends back to my own PR and marketing firm, where I provided full-service advertising and communications services for corporate clients in the healthcare, chemical, hospitality, real estate, and retail, as well as political and education clients. In serving them, I leveraged a broad array of experience across multiple marketing disciplines.»»» EXPERTISE »»»Strategic Marketing • Communications • Public Relations • Fundraising • Spokesperson • Reputation Management • Issue Advocacy • Advertising • Media Relations Strategy • Community Outreach • Crisis Communications • Public Affairs • Lobbyist • Branding • Message Development • Training • Political Strategy • Website Development • Social Media • Media Training • Management • Writing • Leadership • ConsultingMore: www.carycox.com
Listed skills include Public Relations, Marketing Communications, Integrated Marketing, Advertising, and 47 others.