Hey, I'm Ben! I'm a results-driven content creator and producer with 10+ years of experience crafting compelling narratives for tech-savvy audiences. I have the proven ability to develop and execute content strategies and production pipelines that engage audiences and drive business goals across various mediums, including social media and video. I specialize in collaborating with cross-functional teams to produce high-impact content and a passion for engaging audiences through innovative storytelling.
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Video Marketing ManagerConvosoSignal Hill, Ca, Us -
Video & Content Marketing ConsultantBen Cary Creative Marketing Oct 2023 - PresentLong Beach, California, United StatesFreelance marketing strategist, advisor, and developer for several tech-forward marketing collectives for hire! From pitch to production to premiere to promotion, I'll help you tell your company's story in a way that's compelling, approachable, and successful.
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Video & Youtube Marketing ConsultantSalesforce Apr 2024 - Oct 2024• Executed a comprehensive video marketing strategy that increased organic YouTube watch hours by 5% month-over-month and gained 500 subscribers in under 5 months through targeted content creation and distribution.• Collaborated with an agency to relaunch a parallel YouTube channel, including the development of a new channel branding kit, managed daily operations and published original video content weekly.• Partnered with cross-departmental product marketing managers to repurpose large event video content into over 50 pieces of sustaining clips and segments for use on social media platforms and customer distribution, maximizing content reach and impact. • Spearheaded an event-based customer activation activity, resulting in 2,771 G2 reviews (exceeding the target by 139%) and 3,600 Salesblazer community signups (180% goal attainment), driving significant brand awareness and engagement. -
Sr. Digital Marketing ProducerDeem, Inc. Aug 2021 - Oct 2023• Led the planning, strategy, and publication of marketing content, including social media posts, blog articles, eBooks, landing pages, and videos, resulting in a 250% increase in engagement across Facebook and LinkedIn in less than 2 years. • Established a KPI-driven video marketing production process, increasing video views by 60% on LinkedIn, 157% on Facebook, and 63% on Twitter in under 2 years.• Oversaw new strategy for YouTube channel; produced and managed all video marketing content, including industry expert interviews and product overviews.• Directed a post-acquisition rebrand campaign, resulting in 35% growth in social views and 25% growth in website visits. -
Sr. Manager Content MarketingAutomation Anywhere Apr 2019 - Aug 2021Remote - Long Beach, Ca• Collaborated with international cross-functional teams to develop over 40 videos from pitch to promotion, including live-streamed digital events, customer testimonials, and long/shortform how-to content for a rapidly growing SaaS company.• Simplified complex industry concepts in technology, finance and healthcare into engaging video content by collaborating with internal and external subject matter experts.• Championed YouTube as an important marketing tool, growing the company channel into a thriving consumer destination with original content, resulting in a 12,000% increase in watch time, 900% increase in views, and 500% increase in subscribers in under 2 years.• Boosted traffic to the company page from YouTube by over 100% in the same period, demonstrating the effectiveness of video marketing in driving website engagement. -
Video Publishing & Localization Manager, Youtube ManagerWestern Digital Aug 2013 - Mar 2019Orange County, California Area• Oversaw scheduling, progress tracking, publication, localization and distribution of over 24 company video productions, increasing efficiency and ensuring timely delivery.• Overhauled 5 branded YouTube channels, optimizing their day-to-day operation and growing subscribers by 75% and watch time by 180% in 1 year.• Co-developed a branded YouTube series for creative professionals, expanding the company’s reach and engagement with a new target audience.• Designed and curated social graphics for all company social media channels (Twitter, Facebook, Instagram, company blog), ensuring consistent brand messaging and visual appeal. -
AnimatorWest Side Renaissance 2012 - Oct 2013Marina Del RayAnimator and CG Artist for West Side Renaissance creative productions. Responsible for the scene management, animation, lighting and rendering of several transforming toys for a popular children's anime series, Tenkai Knights.
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Lead Cg ArtistMammoth Sound And Vision Nov 2011 - Aug 2012Greater Los Angeles AreaLead CG Artist for Mammoth Sound & Visual, a production company that produced numerous assets for a wide variety of clients in various industries, including extensive sales videos and concert venue events. As the lead artist, I was responsible for a large variety of tasks, including concept art, asset management, modeling (character and prop), texturing, unwrapping, lighting and rendering. -
Premium Games Development AssistantNickelodeon Apr 2006 - Sep 2006Times Square, New York City, New YorkAssisted in a variety of game-related tasks, including pre-production art, UI design, and quality assurance, for several titles on a variety of platforms (Wii, DS and iPhone) based on various Nickelodeon properties.
Ben Cary Education Details
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Digital Media, Fine Art -
Business Administration And Management, General -
Pass -
Master Of Business Administration - Mba -
Digital Communication And Media/Multimedia
Frequently Asked Questions about Ben Cary
What company does Ben Cary work for?
Ben Cary works for Convoso
What is Ben Cary's role at the current company?
Ben Cary's current role is Video Marketing Manager.
What schools did Ben Cary attend?
Ben Cary attended Drexel University, Western Governors University, Cornell University, Western Governors University, Drexel University.
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