Senior Account Executive
Santa Barbara, California Area
Supervised and trained regional account executives. Developed marketing materials, sales programs, and promotional events to promote key products including HispanData National Resume Database Service, Hispantelligence Business Research Services, CEO Roundtable, Media Marketplace, Trade Shows, and Entrepreneur of the Year Awards. Developed upsell strategies. Prospected new accounts for consumer, financial services, travel, media, and health care. Major accounts included IBM, Coca-Cola, Philip Morris, Leo Burnett, and Young and Rubicam.• Top producer 3 out of 4 years• Increased revenues by 35% and doubled magazine volume