• Created engaging and innovative high quality digital marketing and social media content which resulted in a 20% increase in enrollment and 100% increase in social media views.• Collaborated with Sales Directors & Academic Leadership and created rich stories and content, delivering successful multi-channel content-focused campaigns. • Created and developed student testimonial content that has resulted in increased awareness. student enrollment, and social media content.Head Boy’s Basketball Coach: Provided the vision and direction of the basketball program.

★ Successfully lead sales and marketing initiatives and drive growth and revenue within the following companies: Q4 Sports (2016-2018), CSports Team Apparel (2016-Present), and I-Slide (2018-Present) ► Successfully built a start-up into an $800,000 business in year one by leading all aspects of the company’s business development, sourcing, sales, operations, marketing/social media and overall activities (https://csportsgear.net).► Identified, developed, and executed digital and global footwear sales, marketing plans and merchandising strategy and vision by successfully launching the global ecommerce integration and sales resulting in 30,000 pairs sold.► Streamlined a footwear and apparel business into a coherent commercial and operational strategy, producing profitable revenue ($1.5M), winning market share at strategic and emerging accounts (https://q4sports.com).► Managed, directed, and developed US sales force of 8 Independent Sales Representatives.

► Developed, led & executed the company’s entire digital strategy to drive growth and generate revenue by increasing global eCommerce sales. ► Created and executed direct-to-consumer experience.► Led the company’s success through marketing activities across In-Store, Social Media, products, and brands, while providing marketing direction to the team to successfully lead the brand into the digital future. ► Development and deployment of seasonal and annual digital strategies/plans across eCommerce, mobile, retail, fulfillment, marketing and merchandising to support an integrated customer experience across all digital channels.► Worked with the data, analytics and consumer insights to integrate data collection into the online consumer journey and to leverage existing consumer data to drive sales, with a focus on conversion.► Owned the development and delivery of Omni-channel digital strategy and calendar, incorporating inputs from stores.

★ Responsible for all aspects of product creation, revenue and profitability► Managed the $500M+ business at the Sport Licensed Division of the Adidas Group (Adidas/Reebok) which resulted in year-over-year double-digit growth. Identified, developed, & executed strategic vision for division that increased sales & profitability. ► Negotiated and developed major sports ventures, events and sponsorships including contracts with vendors, athletes and leagues which increased licenses, sales, profitability and future growth. ► Outfitted Elite athletes in all major sports with authentic uniforms and apparel.► Managed a group of 12 employees (Product Managers, Assistant Product Managers and Designers). ► Grew the “Close to Market / Special Make-ups” at the Sport Licensed Division of The Adidas Group by 25% in one year.► Grew the Reebok licensed fan gear business by 35% in 2 years ($60M to $80M). ► Responsible for Adidas Performance, Adidas Originals and Reebok’s men’s and women’s licensed business.► Merchandised lines that consistently delivered double-digit growth year-over-year which ultimately became $500M with 10% growth year-over-year. ► Grew a SMU business 40% in one year ($13M to $18M). ► Grew the Reebok NHL licensed business 60% in 3 years.► Developed, sourced, and managed quick response sales and marketing programs that accounted for $10M in incremental business.

► Provided the vision and business plan that grew the apparel business at The Hockey Companyto $90 million while also increasing profitability. ► Led all aspects of product development, sourcing, and inventory planning