Caryn Neidel Email & Phone Number

Waltham, Ma, Us

Marlborough, Ma, Us

• Lead all patient-facing digital tactics, including Consumer websites, SEO, and digital media (SEM, Display, Social Media) across all brands.• Work with Multi-Channel Marketing Business Partners and Brand Strategy to develop digital/omnichannel recommendations based on specific brand strategy and objectives aligned to brand goals.• Collaborate with internal/external stakeholders and vendor partners while leading the review of materials through the PMRC approval process.• Utilize strong communication skills to build advocacy for projects and maintain a deep knowledge of brand messaging, fair balance, and ISI to make sound, compliant campaign decisions.Notable achievements while in the position have included:- Delivered results that have driven a 30%+ increase in brand engagement across key brands (Latuda).- Led the execution and delivery of the DTC digital plans, including agency management, tactical planning, and data insights coordination.- Managed the creative development and optimization of all patient-facing print and digital assets to ensure key messages and creative execution delivered on the overall brand strategy and efficiently drove the patient through the journey funnel to conversion.

Dublin, Oh, Us

• Developed and delivered B2B marketing campaign communication and promotional strategies, tactics, content, and measurement plans for portfolio and solutions-based marketing for the Cardinal Health Medical Products group with a specific focus on (6) Specialty Product Global Business Units (GBUs).• Led and managed strategic relationships with multiple creative, digital, and full-service agency partners to ensure marketing campaigns were fully executed and brought to market on time and within budget. • Partnered with Product Marketers on campaign strategy and execution that leveraged and optimized the full promotional media mix, including paid media, digital media, events/tradeshow, content partnership, and 1:1 marketing.• Managed multiple special projects and training events, including marketing skills and playbook development for building processes and targeted events.Notable achievements while in the position included:- Delivered overall results that increased conversion rates by 13% and added $6M in pipeline opportunities.- Drove strategy and marketing for Enteral Feeding Kangaroo IRIS product awareness campaign that increased conversion rates (6%-12%), resulting in $1M-$3M new sales pipeline opportunities.

Marlborough, Ma, Us

• Drove brand marketing initiatives, including developing and executing fully-integrated brand marketing programs, category marketing programs, digital marketing, and media plans, in collaboration with internal cross-functional teams, vendor, and agency partners.Notable achievements while in the position included:- Strategically grew the expansion/conversion of BJ's Member Journal print publication to digital format using consumer research to inform direction, resulting in over $19 million in incremental revenue per journal edition. - Developed and led strategic marketing plans for opportunistic categories, including Baby, Private Label, HBA, Pet, and Food to drive sales, in-Club trips, and awareness of the selection depth/value to Members.- Directed the growth and execution of all digital marketing programs, including Social Media strategy, the Member in-Club e-mail program, and BJ’s digital journal publication.

Norwood, Massachusetts, Us

• Developed and managed brand architecture and strategic marketing plans based on consumer insights and business trends. • Created and executed impactful promotions that drove loyalty through in-store and digital marketing tactics.Notable achievements while in the position included:- Directed and managed the brand agency for ongoing strategies, channel development, creative execution of the Uno Restaurant brand, and communication initiatives across all 130+ restaurant locations. - Conducted an analytic assessment of the key customer profile and competitive landscape utilized to inform and develop a strategic marketing plan that drove a 3%+ increase in incremental visits and sales growth.

Providence, Rhode Island, Us

• Directed the optimization of customer data used to develop targeted offers, analyzing results to evaluate campaign effectiveness and devising ongoing enhancements to cross-sell products and achieve maximum incremental results. • Managed cross-functional agency partnerships to execute strategic plans and ensure successful integration for delivering comprehensive campaigns on time and within budget.• Created and implemented a new, targeted onboarding program for new checking account customers. • Developed and delivered the process flow and communication plan of new program details for branch locations.

Canton, Ma, Us

• Served in a direct marketing management leadership role through developing and executing a highly effective strategy. • Delivered and presented marketing program details and results to various franchisee groups and created acquisition programs to integrate Dunkin’ Card into the Dunkin’ Donuts loyalty program.• Collaborated with cross-functional teams to strategically develop alternative payment solutions, including mobile and digital applications relative to the Dunkin’ Donuts Card.Notable achievements while in the position included:- Led the expansion of the $170M Dunkin Donuts Card Program and oversaw a $4M marketing budget to deliver a 19%+ growth in sales. - Strategically grew Dunkin' Card business by developing and implementing consumer-driven programs in-store, online, and through 3rd-party and B2B channels.