Caryn Ladd Email & Phone Number

Herndon, Us

West Middlesex, Pa, Us

Denver, Colorado, Us

Covered is innovating the InsurTech marketplace and improving how millions of people experience insurance shopping by meeting them when and where they need insurance. As Director of Automotive Partnerships at Covered, my focus is to build quality partnerships between Automotive Finance Technology providers and Covered's embedded insurance marketplace in order to WOW consumers with their vehicle buying and ownership experience.

Atlanta, Ga, Us

Cox Automotive, Inc. is transforming the way the world buys, sells, owns and uses vehicles. Cox Auto is continually improving products to create faster vehicle transactions, enabling consumers to have a seamless online-to-offline experience. Product Directors at Cox Automotive are recognized company-wide as thought leaders within Product with broad and comprehensive expertise in leading-edge theories, techniques and/or technologies. It was a pleasure to serve the automotive industry in this leadership role, as I was responsible for product lines with significant business impact.Areas of responsibility in this role included creating and maintaining product vision and roadmaps; creating business plans to secure funding; assessing ROI, developing go-to-market strategies and value propositions. I strategically & tactically lead Product Development teams across enterprise wide Release Trains & Delivery Streams in collaboration with Marketing, Legal, Public Relations, Finance, Sales & Training to launch portfolio products that resulted in record earnings at NADA.

Atlanta, Ga, Us

Product management over Automotive Intelligence which included product integrations across multiple Agile Release Trains & Delivery Streams. Product consisted of Machine Learning to predict sales propensities based on consumer engagement and utilized Natural Language Processing to understand sentiment/intent of inbound consumer emails/texts, predictions of consumer market levels and likelihood to purchase a specific vehicle based on website analytics and CRM activity. This product was part of a multi-tenant CRM platform for 6,000+ automotive dealers.

Atlanta, Ga, Us

Designed and implemented personalized dealer website product at scale for dealers based on visitor activity on AutoTrader.com and Kelley Blue Book KBB.com shopping using proprietary software with vendor integrations.Delivered business value such as Autotrader & Kelley Blue Book attribution into VinSolutions CRM via Vinlens reinforcing the power of Cox Automotive for dealers.Rolled out VinLens on the Dealer.com website platform to join anonymous website traffic from dealer sites with known customer records in the CRM to provide dealers with insights into online shopping behavior of their actual customers.

Fort Myers, Florida, Us

As Manager of Analytics & Software Development, I delivered business value while also creating a professional environment of growth and opportunity for my team. I lead a team of developers, business analysts, & quality analysts in an Agile environment who were responsible for website analytics integration with the VinSolutions proprietary CRM for thousands of dealer websites. My team provided website analytics for Tier 1, Tier 2, and Tier 3 automotive websites.I worked closely with vendors and partners to white-label website reports at scale for 2000 dealers. I worked closely with internal National Accounts team, Tier 1 (OEMs such as Toyota, Lexus), Tier 2 (Regional Dealer Associations such as Toyota, Honda & Kia), and Tier 3 (Dealer) clients to gather business requirements. I also translated business stakeholder requirements into user stories / technical issues to be worked on by the Analytics development team. Additionally I managed a backlog of epics, features, and user stories related to C#, ASP.NET, XML/JSON, SOAP/REST, WCF and multi-tier distributed system work done in Visual Studio 2008/2010/2013 and Azure. Finally, I also collaborated with other Cox Automotive Business Units on shared audience data products.

Mission, Kansas, Us

Provided executive website reports & insights to Vice President utilizing Salesforce, Excel, SQL, Access

Kansas City, Missouri, Us

Alight Analytics is an award-winning independent marketing analytics firm. Alight helps client spend marketing dollars more effectively by integrating all online, offline and performance data into one unified platform. And through a cutting-edge reporting system, it can be visualized it in a way that allows for better decision-making.As a Senior Marketing Analyst, I designed, built, verified, delivered and automated analytics dashboards for high profile clients utilizing Google Analytics data warehouse and Tableau visualization software. I delivered key website metrics with interpretation in order to contribute to the development of hypotheses and marketing actions. These data-based insights were provided in a deadline driven environment. Additionally I performed client websites SEO audits and recommendations and managed clients Google AdWords paid search campaigns.

Mission, Kansas, Us

VinSolutions is part of the Cox Automotive, Inc. family of companies which was built around the concept of complementary software products utilizing the most advanced group of companies within the automotive industry. As SEO Manager, I managed a team of Search Engine Optimization specialists supporting 1600 individual automotive dealer websites. I researched, recommended & made SEO improvements for thousands of automotive dealer website clients in proprietary software environment, and trained my team to do the same. Training included keyword research, website traffic analysis, sitemap submission, content creation, metadata, SEO health.I also configured monthly benchmark reports/dashboards for clients in Google Analytics. Additionally, I designed/documented complicated custom Google Analytics implementations utilizing Google Tag Manager.

Mission, Kansas, Us

As a website project manager, I oversaw automotive dealer website development and served as liaison between dealer clients and developers.

Sole Proprietor of digital marketing consultant agency. Expertise categories included Internet Marketing, SEO, SEM, Internet Lead Generation, Marketing Education, Internet Merchant and Affiliate Marketing, Digital Sales Funnels, Brand Marketing, Direct Sales Marketing.

Kansas City, Missouri, Us

For 40 years, Cerner has worked at the intersection of healthcare and information technology to connect people and systems around the world. They use the latest technology to create solutions that let communities and people engage in their own health. It is Cerner's mission to relentlessly seek breakthrough innovation that will shape healthcare of tomorrow. As a senior systems engineer, my responsibilities included implementation and management of 200+ servers in a global network. I specialized in Microsoft Windows NT Server and 2000, Microsoft BackOffice products, specifically MS Exchange. I was responsible for administration of Citrix, Active Directory, DHCP, and WINS.I completed full training and certification for the latest version of Microsoft Certified Systems Engineer.

Midwest Consulting Group was a regional Information Technology consulting firm focused on Windows Network and Backoffice Products. As a consultant at Sprint, I specialized in Windows NT Server 4.0 / Windows Terminal Server / Metaframe server installation and client rollout. Specific areas of focus were around creating system policies and roaming profiles for Windows Terminal Server users in multiple master domain model. Additionally I was responsible for capacity planning, performance analysis, design and implementation of PeopleSoft on Windows Terminal Server.

Empower Trainers & Consultants was a Microsoft Certified Trainer Center. As a Systems Integration consultant, I lead multiple client engagements in different industries such as American Century, Children's Mercy Hospital and Demarche & Associates. Projects included Windows NT Server 3.51/4.0 network evaluation and administration. These high profile clients trusted me to document and evaluate their client network implementations. I lead many network client migrations such as Windows 95 and NT Server migrations as well as Windows NT 3.51 NetFRAME to NT 4.0 Compaq Servers. Designed relational databases. Provided technical support for MacIntosh to NT Server and NT Workstation migrations.I completed full training and certification to become a Microsoft Certified Systems Engineer and Microsoft Certified Trainer.

Chicago, Illinois, Us

Sidley Austin has a reputation for successfully representing clients on complex transactional, regulatory and litigation matters spanning a range of legal areas. While at their downtown Chicago, IL headquarters, I provided hardware/software support to high profile attorneys and staff. I trained users on new software products. Served as technical liaison between users and other IT staff.

Champaign, Il, Us

Meyer Capel is one of the largest, most diversified law firms in Champaign County, IL and has also grown to be nationally recognized due to the diverse practice areas of Meyer Capel's deeply committed attorneys. I served as network administrator while there. I assisted in the maintenance of a 60 user Novell Netware 3.12 network including documented network information including inventory, user/group information, network addresses, hub ports numbers, etc. I diagnosed hardware and software problems as well as developed training materials and trained attorneys and staff.

Indianapolis, Indiana, Us

The Alpha Tau Omega (ATO) fraternity focuses on leadership development to help college men develop their ability to be effective leaders for a lifetime. As Information Systems Coordinator, I was responsible for ATO's Windows NT conversion and system upgrade. I provided technical support and training to staff of fraternity headquarters. Maintained AS/400 system of fraternity membership.

Irvine, Ca, Us

Provided technical assistance in the installation, maintenance, and troubleshooting of personal computer hardware and supporting software for novice as well as advanced users.

Managed remote digital imaging projects across the USA, including hiring and training of personnel. Created and maintained inventory, auction and imaging databases. Manage large scale software and hardware installations on Novell networks across the country. Provided end user support and consultaiton for 200 user network of real estate investors doing due diligence on property for Resolutions Trust Corproation auctions.Supervised remote imaging projects, including hiring and training of temporary personnel. Designed production reports, tracking logs, and billing reports. Drafted proposals for public and private contracts.