Caryn Ladd

Caryn Ladd Email and Phone Number

Automotive Software Professional | Director of Automotive Partnerships | Product Director @ OfferLogix
Caryn Ladd's Location
Charleston, South Carolina, United States, United States
Caryn Ladd's Contact Details

Caryn Ladd personal email

n/a
About Caryn Ladd

Experienced Product Director & Partnerships Director with a demonstrated history of product management in automotive, analytics & insurance technology. For the last 10 years I have been building high impact products for the automotive industry that create faster vehicle transactions and personalized online-offline car shopping and ownership experiences for consumers. I have over two decades experience in high tech verticals such as Product Management, Software Development, Digital Retailing, and Systems Engineering. Highly skilled collaborator across Business Development, Product Management & Engineering, Architecture, Data Science, Marketing, Legal, Public Relations, Finance, Training & Account Management. Automotive Product Director centered around Automotive Website Development, Customer Relationship Management, Dealer Management Systems, Vehicle Service Scheduling, Customer Engagement, Equity, Credit, Artificial Intelligence & Natural Language Processing Products.Strategic thinker with a Bachelor's degree in East Asian Languages & Culture from the University of Kansas (Rock Chalk!) as well as many professional certifications.

Caryn Ladd's Current Company Details
OfferLogix

Offerlogix

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Automotive Software Professional | Director of Automotive Partnerships | Product Director
Caryn Ladd Work Experience Details
  • Offerlogix
    Operations Coordinator
    Offerlogix Nov 2024 - Present
    Herndon, Us
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  • Autosoft Dms
    Manager Of Product Management
    Autosoft Dms Mar 2024 - Nov 2024
    West Middlesex, Pa, Us
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  • Covered Insurance-Digital Insurance Marketplace
    Director Of Partnerships | Automotive
    Covered Insurance-Digital Insurance Marketplace Aug 2022 - Mar 2024
    Denver, Colorado, Us
    Covered is innovating the InsurTech marketplace and improving how millions of people experience insurance shopping by meeting them when and where they need insurance. As Director of Automotive Partnerships at Covered, my focus is to build quality partnerships between Automotive Finance Technology providers and Covered's embedded insurance marketplace in order to WOW consumers with their vehicle buying and ownership experience.
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  • Cox Automotive Inc.
    Product Director
    Cox Automotive Inc. Oct 2020 - Aug 2022
    Atlanta, Ga, Us
    Cox Automotive, Inc. is transforming the way the world buys, sells, owns and uses vehicles. Cox Auto is continually improving products to create faster vehicle transactions, enabling consumers to have a seamless online-to-offline experience. Product Directors at Cox Automotive are recognized company-wide as thought leaders within Product with broad and comprehensive expertise in leading-edge theories, techniques and/or technologies. It was a pleasure to serve the automotive industry in this leadership role, as I was responsible for product lines with significant business impact.Areas of responsibility in this role included creating and maintaining product vision and roadmaps; creating business plans to secure funding; assessing ROI, developing go-to-market strategies and value propositions. I strategically & tactically lead Product Development teams across enterprise wide Release Trains & Delivery Streams in collaboration with Marketing, Legal, Public Relations, Finance, Sales & Training to launch portfolio products that resulted in record earnings at NADA.
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  • Cox Automotive Inc.
    Senior/Lead Product Manager, Customer Engagement & Ai
    Cox Automotive Inc. Apr 2017 - Oct 2020
    Atlanta, Ga, Us
    Product management over Automotive Intelligence which included product integrations across multiple Agile Release Trains & Delivery Streams. Product consisted of Machine Learning to predict sales propensities based on consumer engagement and utilized Natural Language Processing to understand sentiment/intent of inbound consumer emails/texts, predictions of consumer market levels and likelihood to purchase a specific vehicle based on website analytics and CRM activity. This product was part of a multi-tenant CRM platform for 6,000+ automotive dealers.
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  • Cox Automotive Inc.
    Senior Product Manager, Analytics
    Cox Automotive Inc. Apr 2016 - Apr 2017
    Atlanta, Ga, Us
    Designed and implemented personalized dealer website product at scale for dealers based on visitor activity on AutoTrader.com and Kelley Blue Book KBB.com shopping using proprietary software with vendor integrations.Delivered business value such as Autotrader & Kelley Blue Book attribution into VinSolutions CRM via Vinlens reinforcing the power of Cox Automotive for dealers.Rolled out VinLens on the Dealer.com website platform to join anonymous website traffic from dealer sites with known customer records in the CRM to provide dealers with insights into online shopping behavior of their actual customers.
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  • Haystak Digital Marketing
    Manager/Software Development Lead, Analytics & Insights
    Haystak Digital Marketing Feb 2014 - Apr 2016
    Fort Myers, Florida, Us
    As Manager of Analytics & Software Development, I delivered business value while also creating a professional environment of growth and opportunity for my team. I lead a team of developers, business analysts, & quality analysts in an Agile environment who were responsible for website analytics integration with the VinSolutions proprietary CRM for thousands of dealer websites. My team provided website analytics for Tier 1, Tier 2, and Tier 3 automotive websites.I worked closely with vendors and partners to white-label website reports at scale for 2000 dealers. I worked closely with internal National Accounts team, Tier 1 (OEMs such as Toyota, Lexus), Tier 2 (Regional Dealer Associations such as Toyota, Honda & Kia), and Tier 3 (Dealer) clients to gather business requirements. I also translated business stakeholder requirements into user stories / technical issues to be worked on by the Analytics development team. Additionally I managed a backlog of epics, features, and user stories related to C#, ASP.NET, XML/JSON, SOAP/REST, WCF and multi-tier distributed system work done in Visual Studio 2008/2010/2013 and Azure. Finally, I also collaborated with other Cox Automotive Business Units on shared audience data products.
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  • Vinsolutions
    Business Analyst
    Vinsolutions Aug 2013 - Jan 2014
    Mission, Kansas, Us
    Provided executive website reports & insights to Vice President utilizing Salesforce, Excel, SQL, Access
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  • Alight Analytics
    Senior Marketing Analyst
    Alight Analytics Mar 2013 - Jul 2013
    Kansas City, Missouri, Us
    Alight Analytics is an award-winning independent marketing analytics firm. Alight helps client spend marketing dollars more effectively by integrating all online, offline and performance data into one unified platform. And through a cutting-edge reporting system, it can be visualized it in a way that allows for better decision-making.As a Senior Marketing Analyst, I designed, built, verified, delivered and automated analytics dashboards for high profile clients utilizing Google Analytics data warehouse and Tableau visualization software. I delivered key website metrics with interpretation in order to contribute to the development of hypotheses and marketing actions. These data-based insights were provided in a deadline driven environment. Additionally I performed client websites SEO audits and recommendations and managed clients Google AdWords paid search campaigns.
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  • Vinsolutions
    Search Engine Optimization Manager
    Vinsolutions Oct 2012 - Mar 2013
    Mission, Kansas, Us
    VinSolutions is part of the Cox Automotive, Inc. family of companies which was built around the concept of complementary software products utilizing the most advanced group of companies within the automotive industry. As SEO Manager, I managed a team of Search Engine Optimization specialists supporting 1600 individual automotive dealer websites. I researched, recommended & made SEO improvements for thousands of automotive dealer website clients in proprietary software environment, and trained my team to do the same. Training included keyword research, website traffic analysis, sitemap submission, content creation, metadata, SEO health.I also configured monthly benchmark reports/dashboards for clients in Google Analytics. Additionally, I designed/documented complicated custom Google Analytics implementations utilizing Google Tag Manager.
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  • Vinsolutions
    Website Project Manager
    Vinsolutions Jun 2012 - Oct 2012
    Mission, Kansas, Us
    As a website project manager, I oversaw automotive dealer website development and served as liaison between dealer clients and developers.
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  • Manifest Dreams Marketing, Llc
    Internet Marketer, Owner
    Manifest Dreams Marketing, Llc May 2008 - Jun 2012
    Sole Proprietor of digital marketing consultant agency. Expertise categories included Internet Marketing, SEO, SEM, Internet Lead Generation, Marketing Education, Internet Merchant and Affiliate Marketing, Digital Sales Funnels, Brand Marketing, Direct Sales Marketing.
  • Cerner Corporation
    Senior Systems Engineer
    Cerner Corporation 1998 - 2003
    Kansas City, Missouri, Us
    For 40 years, Cerner has worked at the intersection of healthcare and information technology to connect people and systems around the world. They use the latest technology to create solutions that let communities and people engage in their own health. It is Cerner's mission to relentlessly seek breakthrough innovation that will shape healthcare of tomorrow. As a senior systems engineer, my responsibilities included implementation and management of 200+ servers in a global network. I specialized in Microsoft Windows NT Server and 2000, Microsoft BackOffice products, specifically MS Exchange. I was responsible for administration of Citrix, Active Directory, DHCP, and WINS.I completed full training and certification for the latest version of Microsoft Certified Systems Engineer.
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  • Midwest Consulting Group
    Information Technology Consultant
    Midwest Consulting Group Jun 1998 - Jun 1999
    Midwest Consulting Group was a regional Information Technology consulting firm focused on Windows Network and Backoffice Products. As a consultant at Sprint, I specialized in Windows NT Server 4.0 / Windows Terminal Server / Metaframe server installation and client rollout. Specific areas of focus were around creating system policies and roaming profiles for Windows Terminal Server users in multiple master domain model. Additionally I was responsible for capacity planning, performance analysis, design and implementation of PeopleSoft on Windows Terminal Server.
  • Empower Trainers & Consultants
    Systems Integration Consultant
    Empower Trainers & Consultants Jun 1997 - Jun 1998
    Empower Trainers & Consultants was a Microsoft Certified Trainer Center. As a Systems Integration consultant, I lead multiple client engagements in different industries such as American Century, Children's Mercy Hospital and Demarche & Associates. Projects included Windows NT Server 3.51/4.0 network evaluation and administration. These high profile clients trusted me to document and evaluate their client network implementations. I lead many network client migrations such as Windows 95 and NT Server migrations as well as Windows NT 3.51 NetFRAME to NT 4.0 Compaq Servers. Designed relational databases. Provided technical support for MacIntosh to NT Server and NT Workstation migrations.I completed full training and certification to become a Microsoft Certified Systems Engineer and Microsoft Certified Trainer.
  • Sidley Austin Llp
    Level Two Technical Support
    Sidley Austin Llp Sep 1996 - May 1997
    Chicago, Illinois, Us
    Sidley Austin has a reputation for successfully representing clients on complex transactional, regulatory and litigation matters spanning a range of legal areas. While at their downtown Chicago, IL headquarters, I provided hardware/software support to high profile attorneys and staff. I trained users on new software products. Served as technical liaison between users and other IT staff.
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  • Meyer Capel P.C.
    Assistant Network Administrator
    Meyer Capel P.C. Sep 1995 - Jul 1996
    Champaign, Il, Us
    Meyer Capel is one of the largest, most diversified law firms in Champaign County, IL and has also grown to be nationally recognized due to the diverse practice areas of Meyer Capel's deeply committed attorneys. I served as network administrator while there. I assisted in the maintenance of a 60 user Novell Netware 3.12 network including documented network information including inventory, user/group information, network addresses, hub ports numbers, etc. I diagnosed hardware and software problems as well as developed training materials and trained attorneys and staff.
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  • Alpha Tau Omega Fraternity
    Information Systems Coordinator
    Alpha Tau Omega Fraternity Mar 1995 - Aug 1995
    Indianapolis, Indiana, Us
    The Alpha Tau Omega (ATO) fraternity focuses on leadership development to help college men develop their ability to be effective leaders for a lifetime. As Information Systems Coordinator, I was responsible for ATO's Windows NT conversion and system upgrade. I provided technical support and training to staff of fraternity headquarters. Maintained AS/400 system of fraternity membership.
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  • Gateway 2000, Inc.
    Certified Technical Support Technician
    Gateway 2000, Inc. Oct 1994 - Mar 1995
    Irvine, Ca, Us
    Provided technical assistance in the installation, maintenance, and troubleshooting of personal computer hardware and supporting software for novice as well as advanced users.
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  • Jbs Imaging, Inc
    Assistant Project Manager
    Jbs Imaging, Inc Jan 1993 - Sep 1994
    Managed remote digital imaging projects across the USA, including hiring and training of personnel. Created and maintained inventory, auction and imaging databases. Manage large scale software and hardware installations on Novell networks across the country. Provided end user support and consultaiton for 200 user network of real estate investors doing due diligence on property for Resolutions Trust Corproation auctions.Supervised remote imaging projects, including hiring and training of temporary personnel. Designed production reports, tracking logs, and billing reports. Drafted proposals for public and private contracts.
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Caryn Ladd Skills

Seo Adobe Analytics Adobe Test And Target Adobe Dynamic Tag Management A/b Testing Omniture Tableau Scrum Spotfire Web Design Adobe Audience Manager Agile Application Development Sem Agile Project Management Salesforce.com Marketing Web Analytics Ppc Web Marketing Email Marketing Google Adwords Project Management Digital Marketing Online Advertising Google Analytics E Commerce Mobile Marketing System Administration Direct Marketing Google Webmaster Tools Microsoft Exchange Google Website Optimizer Social Media Marketing Lead Generation Systems Engineering Network Administration Search Engine Optimization Traffic Generation Google Apps Google Tag Manager Optimizely Technical Product Management Technical Product Development Wordpress Microsoft Certified Systems Engineer Automotive Adobe Marketing Cloud Microsoft Project Product Management Software Development

Caryn Ladd Education Details

  • The University Of Kansas
    The University Of Kansas
    East Asian Languages & Culture

Frequently Asked Questions about Caryn Ladd

What company does Caryn Ladd work for?

Caryn Ladd works for Offerlogix

What is Caryn Ladd's role at the current company?

Caryn Ladd's current role is Automotive Software Professional | Director of Automotive Partnerships | Product Director.

What is Caryn Ladd's email address?

Caryn Ladd's email address is ca****@****inc.com

What schools did Caryn Ladd attend?

Caryn Ladd attended The University Of Kansas.

What skills is Caryn Ladd known for?

Caryn Ladd has skills like Seo, Adobe Analytics, Adobe Test And Target, Adobe Dynamic Tag Management, A/b Testing, Omniture, Tableau, Scrum, Spotfire, Web Design, Adobe Audience Manager, Agile Application Development.

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