Caryn Paget

Caryn Paget Email and Phone Number

Senior-level Marketing Leader | Brand Builder | Team Builder | Results-driven Marketer within CPG Food & Beverages, Toys, Gaming & Healthcare Industries @ AbbVie
Caryn Paget's Location
Greater Chicago Area, United States, United States
Caryn Paget's Contact Details

Caryn Paget personal email

n/a

Caryn Paget phone numbers

About Caryn Paget

As a seasoned marketing and sales leader with a track record of growth on iconic brands within consumer packaged goods (CPG), gaming and healthcare, I have a passion for translating consumer insights into brand strategies and campaigns that build equity. Leveraging my diverse experience in brand management, innovation, shopper marketing, and sales strategy, I have been recognized for my ability to rally cross-functional teams around a common brand vision and developing a shared voice in pursuit of results.I pride myself on my ability to cultivate strong internal and external relationships, building trust through active listening and curiosity. My success is grounded in my unique ability to evaluate the full go-to-market system, optimizing resources across a highly matrixed organization and collaborating to solve complex problems with a positive attitude and integrity.Specialties: Brand Strategy Development | Integrated Marketing Campaign Planning | Brand Building | P&L Ownership | Innovation Pipeline Strategy + Commercialization | Consumer Insights | Agency Relations | Shopper Marketing | Consumer Promotions | Media Planning | Regulatory Compliance | Sales Strategy | Customer Sell-in | Business Performance Analytics | Project Management | Cross-functional Collaboration | Team Leadership | Culture Building | Mentorship | CPG | Consumer Packaged Goods | Gaming

Caryn Paget's Current Company Details
AbbVie

Abbvie

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Senior-level Marketing Leader | Brand Builder | Team Builder | Results-driven Marketer within CPG Food & Beverages, Toys, Gaming & Healthcare Industries
Caryn Paget Work Experience Details
  • Abbvie
    Abbvie Patient Services Marketing
    Abbvie Nov 2023 - Present
    North Chicago, Illinois, Us
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  • Enlyten Advisors
    Principal Consultant
    Enlyten Advisors Jul 2020 - Present
    Marketing consultant specializing in brand strategy, innovation development and consumer activation.
  • Learning Resources
    Marketing Director
    Learning Resources May 2022 - May 2023
    Vernon Hills, Illinois, Us
    Led marketing for the Learning Resources educational toy business including the global launch of two new brands, Brightkins and Hunger for Words to expand the company’s portfolio into interactive pet toys.
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  • Aspen Dental Management, Inc. (Admi)
    Director, Clear Aligner Service Line
    Aspen Dental Management, Inc. (Admi) Jan 2021 - Dec 2021
    Chicago, Illinois, Us
    Led development of the clear aligner marketing strategy and omnichannel launch of new white label product with intent to challenge established market leader with affordable pricing and accessible positioning. • Created go-to-market strategy and launched brand in less than 3 months with omnichannel campaign including TV, radio, digital, social, CRM and promotional programs, as well as geo-targeted websites, patient education video series, in-office patient and professional materials.• Spearheaded brand positioning, visual identity and launch campaign which tested better than category averages with target audience. Created additional campaigns to reach new cohorts with a more disruptive brand architecture.• Leveraged nimble “test/learn/pivot” approach to optimize media strategy, consumer target, positioning, content and flow in owned/paid assets, improving demand conversion & website conversion rate with more qualified traffic. • Partnered with clinical, legal and financial lending partners to meet medical & patient financing regulatory requirements.
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  • Camelot Illinois
    Director Of Brand, The Illinois Lottery
    Camelot Illinois Jul 2019 - Jun 2020
    Chicago, Illinois, Us
    Led relaunch of $2B Illinois Lottery brand with new positioning and brand redesign.• Created and published Brand Guidelines establishing a modern, ownable equity with new VisID and tone of voice.• Championed development and execution of first brand campaign increasing purchase intent 9 pts.• Developed and implemented omnichannel communications strategy across owned and paid channels with focus on building connection to cause support and winning stories; increased awareness of brand purpose (29%), trust (114%) and overall appeal of the Lottery (+11pts) in six months.• Led agencies and cross-functional teams to successfully develop assets across five integrated campaigns and update the website and app with a new look, content pages and copy. • Appointed to executive team to re-energize organization, establish processes, and identified plan to jumpstart sales through accelerated brand launch and increased focus on retail and digital support.• Led COVID-19 insights initiative & recession taskforce to inform prioritization of resources and FY21 Plans.
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  • Pepsico
    Senior Marketing Manager, Tropicana Emerging Brands
    Pepsico Mar 2018 - Feb 2019
    Owned new strategic platforms to grow and diversify Tropicana portfolio by extending to new functional beverages and entering Kids' category. Developed annual plans with full P&L responsibility, led launch plans, renovation strategies, integration of innovation pipeline, and agency briefings to drive trial with integrated campaigns and partnerships.• Grew Tropicana Essentials Probiotics +15% vs YA. Minimized supply challenges and prioritized surgical marketing activations with full year TV and Digital media.• Developed and implemented strategic changes for Tropicana Kids. Led short & long-term plans to elevate point of difference and improve profitability by +17pts. Led cross-functional team to Identify new packaging, co-pack strategy and price pack architecture using qualitative and quantitative research validation.• Briefed agency and developed big idea leveraging movie partnership to amplify Tropicana Kids positioning and accelerate trial via in-store, digital & PR programming. • Crafted first Tropicana measured Influencer program directly tied to sales with Amazon programming to drive trial on Tropicana Kids Organic Juice.• Originated and directed successful Reward & Recognition program to elevate employee morale; earned C-suite support to scale for 1500+ North America Nutrition employees.
  • Pepsico
    Senior Marketing Manager, Tropicana Non-Orange Juice
    Pepsico Jun 2017 - Mar 2018
    Owned strategy and innovation for Tropicana’s $400MM Non-Orange Juice portfolio including Tropicana Essentials Probiotics, Premium Drinks, Ambient brands and Dole 100% Juices.• Achieved +16% growth by delivering three innovation launches, increasing distribution in under-penetrated channels and optimizing communications to drive portfolio synergies.• Delivered $30MM in retail sales (114% to Plan) with Tropicana Essentials Probiotics, the first mainstream 100% Juice Probiotic, modifying media and Year 2 strategies to adjust for performance and supply challenges.• Managed Tropicana Premium Drinks. Generated $65MM (+80% vs YA, 104% to Plan) with new distribution strategy, digital & influencer campaigns, and national and surgical activation tactics.• Aligned C-suite to five-year vision and portfolio strategy for Healthy Refreshment and Functional Juices to achieve +18% CAGR via re-positioning and consumer-driven innovation. • Managed two direct reports and mentored two other junior marketers.
  • Pepsico
    Senior Marketing Manager, Trop50
    Pepsico May 2015 - Jun 2017
    Owned strategy, communications, commercialization, and full P&L for $155MM Trop50 brand delivering two years of growth in a declining category. (’15 + 6.8%, ’16 +1.5% vs YA).• Transformed Trop50 communications to an integrated, multi-channel strategy with targeted messages for unique cohorts. Media drove 45% of growth & gained 2MM consumers. • Briefed first ever Trop50 digital plan with unique campaigns targeting different cohorts. Year 1 results achieved 5-22% sales lifts. Optimized to improve effectiveness in Year 2 by +44%.• Championed new ad campaign, aligned leadership to move to new agency, led idea development achieving highest Tropicana LINK scores (70 & 67) prior to optimization with production of two TV spots, digital and influencer campaigns in seven months.• Steered R&D and Insights through sensory and consumer segmentation studies. Translated learnings to short-term trial opportunities and long-term product goals.• Partnered with Global design team to update Trop50 visual identity across packaging and communications, resulting in two designs that showed increase in purchase intent in testing.
  • Pepsico
    Senior Marketing Manager, Tropicana Innovation
    Pepsico Dec 2013 - May 2015
    Led near-in innovation & new platform identification for Tropicana Pure Premium and Trop50 owning foundational exploration, validation workstreams, product formulation and legal, regulatory and CAPEX approvals.• Drove development of three functional innovations, requiring new technological and operational capabilities with regulatory approvals. Launched Tropicana Essentials Probiotics. • Brought three new products to market that produced $35MM+ in revenue for Tropicana and Trop50 meeting nutritional criteria, shelf life requirements and consumer accepted pricing.
  • Pepsico
    Senior Marketing Manager, Dole Juices And Tropicana Juice Drinks
    Pepsico Oct 2012 - Nov 2013
    Managed $250MM portfolio for Dole 100% Juices and Chilled & Ambient Tropicana Juice Drinks.• Briefed and produced new Dole integrated media campaign, including a TV program partnership resulting in +2% increase in sales within six-weeks. • Reversed negative Dole sales trends and delivered +16pt growth swing in critical markets.• Led re-branding strategy of Chilled Tropicana Drinks.
  • Pepsico
    Senior Manager, Shopper Marketing, Drug Channel Lead - Pepsico Beverages
    Pepsico Jun 2010 - Oct 2012
    Owned annual planning and execution of shopper-centric marketing programs for Gatorade, PepsiCo Carbonated Soft Drinks and Non-Carb portfolios across Grocery Club and Drug Channels. • Led G Series FIT launch at Walgreens with an Effie Award winning program.• Cultivated CVS partnership to improve Diet Pepsi occasion relevance and increased sales +15%.• Directed creative, execution & fulfillment agencies to achieve both PepsiCo and retailer consumer engagement objectives.
  • Pepsico
    Shopper Marketing Manager, Safeway And Costco - Pepsico Beverages
    Pepsico Dec 2008 - Jun 2010
    Led PepsiCo Beverages shopper marketing for Warehouse & Direct Store Delivery (DSD) products.• Developed Safeway Pepsi Refresh Program over-delivering national benchmarks.• Introduced Starbucks ‘café inspired’ retail theater to Safeway stores to increase center store traffic.• Delivered ‘Power of One’ programs partnering with Frito Lay & Quaker on tent-pole events.
  • Pepsico
    Customer Specific Marketing Manager - Gatorade
    Pepsico Sep 2007 - Dec 2008
    Developed Gatorade & Propel customer specific marketing programs for Grocery & Drug channels. Created retailer & consumer experiential events educating on the science and equity of Gatorade.• Secured five months of Gatorade endcaps in 5200+ stores with loyalty program.• Led first-ever Gatorade customer-specific label supporting Kroger Breast Cancer Awareness event.
  • Pepsico
    Assistant Manager, Gatorade Customer Specific Marketing
    Pepsico Sep 2004 - Sep 2007
  • Pepsico
    Assistant National Business Development Manager
    Pepsico Jun 2000 - Sep 2004
    Supported annual planning for product innovation, pricing & promotional strategies for Grocery Channel.
  • Iri
    Account Manger
    Iri 1995 - 2000
    Chicago, Il, Us
    Led team of three supporting Frito Lay North America Marketing analytical initiatives.
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Caryn Paget Skills

Customer Insight Consumer Products Shopper Marketing Marketing Strategy Cross Functional Team Leadership Management Marketing Brand Management Competitive Analysis Forecasting Integrated Marketing Product Innovation Project Management P&l Management Multi Channel Marketing Media Planning Digital Media Analytics Commercialization Regulatory Compliance Strategic Thinking Consumer Engagement Collaborative Problem Solving Team Leadership Team Building Consumer Packaged Goods Marketing Consumer Marketing Consumer Insight Integrated Marketing Communications Planning Targeted Messaging Customer Marketing Agency Leadership Cross Functional Collaborations Sales And Marketing Leadership Campaign Plans Cross Functional Team Building Qualitative And Quantitative Research Methodologies Influencer Marketing Print Media Experiential Events Loyalty Marketing Sales Strategy Agency Relations Influence Without Authority Innovation Strategy Direct Store Delivery Innovation Consumer Package Goods Consumer Programs Direct To Consumer

Caryn Paget Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
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Frequently Asked Questions about Caryn Paget

What company does Caryn Paget work for?

Caryn Paget works for Abbvie

What is Caryn Paget's role at the current company?

Caryn Paget's current role is Senior-level Marketing Leader | Brand Builder | Team Builder | Results-driven Marketer within CPG Food & Beverages, Toys, Gaming & Healthcare Industries.

What is Caryn Paget's email address?

Caryn Paget's email address is ca****@****ico.com

What is Caryn Paget's direct phone number?

Caryn Paget's direct phone number is +131282*****

What schools did Caryn Paget attend?

Caryn Paget attended Indiana University Bloomington.

What skills is Caryn Paget known for?

Caryn Paget has skills like Customer Insight, Consumer Products, Shopper Marketing, Marketing Strategy, Cross Functional Team Leadership, Management, Marketing, Brand Management, Competitive Analysis, Forecasting, Integrated Marketing, Product Innovation.

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