Marketing Consultant Digital Channels Group
San Francisco, California, Us
Responsible for digital channel direct marketing initiatives. Developed campaign concept, sized opportunities, collected data, and executed programs through implementation.• Wrote and edited promotional copy for all online channels, including web site, secure site, email, and banners.• Conducted post-campaign analysis to measure performance. Increased click-through rates on online advertising and emails with targeting optimization, creating tests with profile data, propensity models, and lifecycle triggers.• Developed lead management campaigns to optimize e-commerce sales funnel by creating automated follow-up campaigns to high-potential non-buyers. • Worked with brand team and legal teams to assure campaign brand consistency and legally compliant campaigns.