Cary R. Varnado Email & Phone Number

Amarillo, Tx, Us

Amarillo, Texas, United States

Amarillo, Texas, United States

Amarillo, Texas

•Editor & primary writer for Cal Farley’s quarterly magazine, The Roundup • Responsible for copy-writing and production of diverse print publications and materials for the organizational website• Responsible for all print and digital collateral pieces • Design and implement an annual marketing and public relations plan to support the fundraising strategic plan and extend the Cal Farley’s brand • Manage media and public relations• Assist in managing special events in support of the fundraising strategic plan and other organizational initiatives • In cooperation with the senior vice president for development and marketing, establish and manage brand and graphics standards for Cal Farley’s

Amarillo, Texas

• Collaborated with vice president of audience, director of digital operations, director of commentary and special projects editor to develop unique, compelling content for print and digital publications • Directed all reporting and newsgathering efforts• Produced daily news budget• Conceived and delivered long-term reporting projects, special investigations, etc.• Managed reporters, sportswriters and content editors• Monitored/maintained accountability for expectations related to volume of content, use of social media and audience growth• Enforced quality standards for headlines, news organization and style from section to section• Encouraged and develop alternative story forms for effective print and online story packaging to improve readers' experience• Fostered integration of AGN Media print and digital operations• Encouraged and assisted staff members' personal and professional development• Recruited/hired staff• Utilized social media to push content links, crowd-source information, interact with sources and the community• Led staff by example in blogging efforts• Established effective communication between and within departments

Amarillo, Texas

• Supervised and scheduled a copy desk of up to 14 employees, mentoring young copy editors and inspiring veterans to expand their skills.• Edited news stories for accuracy, grammar, brevity and clarity.• Wrote headlines for local and wire copy.• Designed and paginated award-winning news, sports and features layouts.• Organized training sessions to improve skills and help develop employees.

Monroe, Louisiana

• Designed and paginated award-winning news, sports and features layouts.• Wrote headlines for local and wire copy.• Helped mentor young copy editors, maintaining positive team morale and efficient work flow.

• Oversaw media department volunteers, making certain all areas were adequately staffed and organized.• Conducted regular training sessions.• Designed all company ads, billboards, websites, etc.• Created electronic presentations and/or videos for messages, announcements and special events.

Pineville, La

• Developed and produced monthly electronic newsletter.• Assigned stories to volunteer writers.• Planned and organized department events.• Managed campus signage.

Alexandria, Louisiana

• Helped create new publications from conception to production.• Assigned stories to 20 volunteer writers.• Assigned & edited stories for department publications.• Content/copy editor for four department publications.• Edited stories for accuracy, grammar, brevity and clarity.• Wrote news stories, columns, movie reviews, weekly auto features, et. al.• Wrote monthly promotional radio scripts for Louisiana Family Magazine.• Created original design languages for each department publication.• Served as lead designer for seven publications.• Took photos for publication.• Art-directed photo shoots.

Alexandria, Louisiana

• Wrote award-winning headlines for local and wire copy.• Edited wire stories for accuracy, grammar, brevity and clarity.• Wrote news and features stories.• Wrote movie reviews for weekly entertainment tabloid.• Organized content and prepared layout for weekly section targeted at Generation X.