Licensing and Manufacturing of mobile accessories. Launched BRITTO™ brand of mobile accessories with licensed art by world-renowed artist Romero Britto in various premium retailers in the US and Latin America.

Responsible for strategic customer engagement and re-launching the Logitech brand across Latin America in the top 5 countries and US Export. • Developed and implemented go-to-market and market-based pricing strategies, resulting in 35% revenue increase in FY11.• Revamped the product portfolio and mix, resulting in the first-ever profitable year in the region.• Engaged with the top retailers in the key countries, and secured primary placement and achieved a significant share of the PC peripheral business.• Successfully launched new product lines and categories in the key global retailers across the region; Best Buy, Office Depot, Wal-Mart, SAM’s, Radio Shack, Carrefour, Falabella, and others.• Developed and implemented business plans for the top countries and market segments; including sales coverage, marketing support, logistics, and customer care structure.• Drove pricing, category-management, and merchandising initiatives throughout the channel.

Led a combined team of sales managers, directors, and marketing teams, responsible for the company’s largest combined channels outside of major retail, with $350M in annual revenues.• Responsible for leading a sales and marketing team in US Distribution. Strategic C-level engagement with the top partners in the industry: D&H, Ingram, Synnex, and TechData.• Managed and developed the B2B channel with special focus in DMR Accounts like CDW, Insight; and the top Regional and National VAR organizations; supported by a MarketStar inside sales team responsible for customer support, volume pricing, lead generation, and account development.• Led the Global Sales team supporting Dell, Inc., supporting both consumer and corporate relationship sales across North America, achieving revenue growth from $6M to $30M in two years and becoming Global Preferred Partner.• Managed the eCommerce team responsible for sales, marketing, and key strategic relationships with Amazon, Buy.Com, NewEgg, and TigerDirect. Developed and implemented strategic launch and promotional programs that generated significant traffic and increased brand awareness online.

Managed a team of National Account Managers responsible for planning and execution of sales strategies, aimed at increasing and expanding the reseller base and product portfolio. Responsible for forecasting, promotion design and execution, inventory management, and VAR development.

Responsible for management of a sales and marketing organization of an international manufacturer of premium construction products; with local manufacturing facilities and over 200 employees throughout the country. Full P&L Management responsibilities.• Led the development and implementation of HILTI’s global strategy in México; primarily focused on market reach and operational excellence initiatives, resulting in a 31% sales increase for large customers.• Hired and developed sales, marketing, and finance teams. Implemented and developed the field engineering and customer service inbound/outbound organization. Led the implementation of ISO Standards and Certification across the sales, marketing, finance, and customer support organizations.

Responsible for the management and development of an $85 Million North American division in the Southeast United States. Full P&L Management responsibilities.• Managed the sales and operations of 12 sales regions, two sales districts with 14 retail stores, 135 field sales representatives, and coordinated 35 inside-sales customer service representatives.• Promoted to manage HILTI Mexico subsidiary within 18 months.

Under Fujitsu PC Company, managed the introduction and expansion of the Fujitsu LifeBook product line in Latin America. Responsible for channel, service and product strategy within the region. Achieved 8.7% market share for laptops in Brazil and 2.3% total throughout Latin America, representing 20% of the company unit sales.

Managed and expanded Apple’s sales distribution network throughout Latin America. Responsible developing and enhancing customer relationships, contract negotiations, pricing structure, channel and product segmentation, market development funds administration and demand generating activities. • Received the Golden Apple Odyssey Awards, 1995 and 1996.

Led a team of Product Marketing Managers, responsible for the definition and implementation of the product line strategies within Apple’s Latin America organization; including pricing, promotions, and channel segmentation strategies. Promoted to Director of Sales and Channel Development within 10 months.