Casandra Shih

Casandra Shih Email and Phone Number

Lead Brand and Content Strategist @ The Coupet Collective
Eugene, OR, US
Casandra Shih's Location
Eugene, Oregon, United States, United States
Casandra Shih's Contact Details

Casandra Shih work email

Casandra Shih personal email

n/a
About Casandra Shih

Hi! I'm Cas and I am a highly motivated and dynamic creative who is always seeking new knowledge and opportunities to gain new experiences. Passionate about making a positive impact and amplifying diverse voices, I embrace authenticity and empathy to build meaningful connections. Curiosity is one of the main guiding principles in my life as I have always been driven by a desire to step outside of my comfort zone and approach challenges from different perspectivesCurrently, I am doing freelance social media & marketing work including managing social media pages, creating visual aspects, and writing SEO optimizing articles.One of my goals lately has also been pursuing personal passions.One of these passions I've been pursuing recently has been music. I have been involved in music since I was young and began making beats on Ableton Live about a year ago.Postgrad, I spent 10 months in Korea to to explore and define my personal and professional aspirations with purposeful intent. It was a beyond fulfilling experience that allowed me to make many meaningful connections, and provided me with valuable new perspectives, develop a better vision of what I would like to do in the future.I actively work towards trying new tasks and activities in all environments to gain deeper insight into my abilities and interests. Recently, I have been starting to expand my design skills through learning Blender.

Casandra Shih's Current Company Details
The Coupet Collective

The Coupet Collective

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Lead Brand and Content Strategist
Eugene, OR, US
Casandra Shih Work Experience Details
  • The Coupet Collective
    Lead Brand And Content Strategist
    The Coupet Collective
    Eugene, Or, Us
  • Adriana Lacy Consulting
    Junior Social Strategist
    Adriana Lacy Consulting Sep 2023 - Present
    + Oversaw and curated content for client and internal social media accounts (Instagram, Linkedin, Twitter, Facebook, YouTube), ensuring a consistent brand voice and leveraging data-driven insights, organically increasing Linkedin engagements by 1,250% and followers by 30%, as well as Instagram engagements by 85%, and Facebook impressions by 520%.+ Lead art and creative direction initiatives to develop appealing, strategically impactful social media templates and short-form motion graphics videos, maintaining consistent and eye-catching brand aesthetics.+ Conducted in-depth research on digital marketing trends, user preferences, and behaviors to develop comprehensive social media strategies tailored for newsrooms and media industries, aligning with clients' organizational objectives.+ Organized and managed paid advertising campaigns on Facebook, significantly driving website traffic and audience engagement.
  • Marmoset
    Freelance Marketing Specialist
    Marmoset Nov 2022 - Present
    + Crafted informative articles optimized for SEO to drive traffic to Marmoset's music licensing subscription app, Track Club, through in-depth, comprehensive content about music licensing and the content creator industry.+Increased target impressions by more than 80% and target clicks by more than 90% through effective content creation, demonstrating thorough knowledge of the music industry and creative writing skills in all journal articles.+ Fostered community engagement on YouTube and Instagram, growing brand visibility within the target audience and establishing a brand presence by engaging with content creators through personalized and relevant interactions to establish Track Club as an industry leader.+ Proactively built a comprehensive outreach list, identifying and establishing connections within the niche of filmmakers and quality creators on YouTube that resulted in authentic partnerships and heightened brand exposure.+ Produced and edited engaging tutorial videos to guide users through Track Club, enhancing user experience and understanding through clear, concise, and visually appealing content.
  • The Soul Search Podcast
    Freelance Social Media Manager
    The Soul Search Podcast May 2022 - Dec 2022
    Oregon, United States
    + Increased Instagram & Facebook follower base for a non-profit organization by designing visuals and producing copy for posts and Reels to drive engagement, rapidly growing overall reach by 1700% in the first 4 months and doubling follower count in 7 months.+ Developed strategic marketing plans through analyzing data from Meta Business Suite insights to ensure goals are being met, researching the market, assessing results and adjusting content to optimize performance.
  • University Of Oregon - Charles H. Lundquist College Of Business
    Career Peer Educator
    University Of Oregon - Charles H. Lundquist College Of Business Jun 2019 - Jul 2022
    Eugene, Oregon Area
    + Advised and lead resume and cover letter reviews for business and accounting students through attention to detail, thorough knowledge of proven strategies, and instruction of development methods for career-readiness.+ Collaborated and fostered effective communication flow both in one-on-one appointments and group settings to achieve students' desired goals.+ Provided professional and positive aid to students and community members through various needs, including creating appointments and offering knowledge of university resources.+ Supported professional staff by completing administrative needs and adapting to work environment to increase workplace efficiency.+ Navigated remote working environment by staying up to date with new technology and changes to maintain involvement and accessibility of services to students through various online platforms such as Zoom, Handshake, and Microsoft Teams.
  • Kwva Eugene, 88.1 Fm
    Radio Dj
    Kwva Eugene, 88.1 Fm Apr 2022 - Jun 2022
    Eugene, Oregon, United States
    + Hosted a weekly 2-hour radio show consisting of both music and talk elements, preparing appropriate commentary on songs, queuing disclaimers, PSAs, and station information to provide an entertaining and informative show. + Curated a mix of CD, Vinyl, and digital music tracks that showcased a diverse selection of genres and artists from around the world to share unique finds with the radio audience and amplify underrepresented artists.
  • Marmoset
    Content Marketing Intern
    Marmoset Jun 2021 - Aug 2021
    Portland, Oregon, United States
    + Managed Marmoset’s social media pages including Instagram, Facebook, Twitter, and LinkedIn through sharing projects, providing updates on community work, and designing visuals to introduce new Marmoset music and artists.+ Strategized and executed SEO campaigns to increase website traffic and brand visibility by writing and editing journal posts to include relevant keywords and compelling information that attracts searchers.+ Built social media following in preparation for a new app launch from 0 Instagram followers to 300+ in under 2 months through conducting research on competitors and the target market to then curate interaction-optimizing content.
  • University Of Oregon
    Co President Of Taiwanese Student Association
    University Of Oregon Jun 2019 - Jun 2021
    Eugene, Oregon Area
    + Managed 13-member team by making use of various workflow applications and holding regular meetings to discuss objectives, future plans, and form effective team relationships.+ Created marketing visuals in Canva and Adobe Photoshop to promote club and spread Taiwanese culture.+ Increased membership by 300% through consistent social media updates, weekly email updates, collecting member feedback, and enthusiastically engaging with club attendees.+ Developed and strategized allocation of $20,000 budget by referencing past budgets and adjusting for current goals.+ Booked venues, make presentations and booklets to hold an orientation session for incoming freshman, transfer, and graduate international students in Taiwan.
  • University Of Oregon
    Intern In Taiwanese Student Association
    University Of Oregon Sep 2018 - Jun 2021
    Eugene, Oregon Area
    + Supported TWSA executive team through completing assigned duties.+ Set up and assisted on-campus Taiwanese Student Association events that provided food and entertainment to 300+ students and general audiences.+ Shadowed the TWSA executive team to learn more about budgeting and techniques to run student clubs.
  • University Of Oregon Division Of Equity And Inclusion
    Intern
    University Of Oregon Division Of Equity And Inclusion Apr 2019 - Jun 2019
    Eugene, Oregon Area
    +Facilitated discussions about allyship, whiteness, and racism by gathering, prioritizing, and presenting a variety of information to help build well-versed participants and encourage informed discussions.+Conducted research to collect data about diversity programs in institutions around the nation which helped the organization to strengthen programs and implement more effective ones.+Revamped the organization's website by demonstrating individual creativity to improve user-friendliness and navigation ease.
  • Rotary International
    Youth Exchange Ambassador
    Rotary International Aug 2016 - Jul 2017
    Mons, Belgium
    + Studied abroad in Mons, Belgium during junior year of high school + Experienced full culture and language immersion + Created valuable connections in the French language
  • Individual Project
    Project Organizer
    Individual Project Feb 2017 - May 2017
    Mons, Belgium
    + Independently designed hoodies through collecting data on preferences using social media surveys and transferring results to the design to create a product that consumers are satisfied with.+ Created a spreadsheet with the information and hoodie orders of over 300 exchange students collected through an online survey to make sure all orders were accurate, all payments were made, and all hoodies were received.+ Organized events in different parts of Belgium by maintaining strong relationships and communicating effectively with students from diverse cultures to distribute over 300 hoodies.
  • Osu Klamath Basin Research And Extension Center
    Summer Intern
    Osu Klamath Basin Research And Extension Center Jun 2016 - Aug 2016
    Klamath Falls, Or
    + Created various visuals to promote company events+ Delivered free lunches to parks+ Organized fun activities to promote healthy habits among children in the community+ Created a scrapbook with newspaper articles that mentioned company achievements in an aesthetic way and chronological manner

Casandra Shih Skills

Leadership Social Media Presentation Development Autocad Data Analysis Troubleshooting Communication Creative Arts Adobe Photoshop Digital Marketing Tableau Facebook Innovation Microsoft Office Budgeting Bootstrap Microsoft Excel Marketing Community Outreach Customer Service Sql Management Imovie Design Easily Adaptable Presentations Instagram

Casandra Shih Education Details

Frequently Asked Questions about Casandra Shih

What company does Casandra Shih work for?

Casandra Shih works for The Coupet Collective

What is Casandra Shih's role at the current company?

Casandra Shih's current role is Lead Brand and Content Strategist.

What is Casandra Shih's email address?

Casandra Shih's email address is cs****@****gon.edu

What schools did Casandra Shih attend?

Casandra Shih attended University Of Oregon, Yonsei University.

What skills is Casandra Shih known for?

Casandra Shih has skills like Leadership, Social Media, Presentation Development, Autocad, Data Analysis, Troubleshooting, Communication, Creative Arts, Adobe Photoshop, Digital Marketing, Tableau, Facebook.

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