Yome is an Italian digital startup born in June 2020. It’s an online platform with hundreds of on-demand courses and live classes of yoga, fitness, mindfulness and nutrition. Yome is one of the biggest wellness community in Italy.Many companies have already chosen Yome as corporate welfare because it's a perfect solution to improve the work-life balance of their employees, by offering the same benefits to everyone, with no geographical differences.

Roche Diagnostics, the world’s largest biotech company, is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. My daily responsibilities include:• Product Launches & Management (Pharmacy business)• Digital marketing strategy B2C and B2B (inbound and outbound marketing, e-commerce strategy, SEO, SEM, etc.)• Management of Wordpress, Hubspot, Prestashop, Google adv, Facebook adv• Management and responsibility for all marketing and communication matters (marketing material, events with pharmacists, exhibitions, etc.)• Profit and Loss analysis. KPI definition and monitoring. Digital Analytics.• Strong collaboration with other departments in a matrix organization

App4Health is a digital start-up born in Vivisol (SOL Group). The development of a new digital business allowed me to acquire expertise in:Business Development, Networking, Digital Marketing and Project Management.Amongst other things, my daily tasks include:• Management and responsibility for all marketing and communication matters; Definition and implementation of Digital marketing and Traditional Marketing strategy (Campaigns, SEM, Customer journey, Lead generation, Email marketing)• Team coordination (and tutoring)• Profit and Loss analysis. KPI definition and monitoring. Digital Analytics.• Collaboration with KOL’s• Definition of functional features for the development of SW, App and web based application.• Review, management and coordination of products, technologies and services’ providers• Training, technical and promotional support to Sales Force.• Offer model definition, pricing for B2C and B2B

Vivisol is one of the main Home Care Providers in Europe. In my role as European Product Marketing specialist my focus was on 3 business areas: Wound Care, OSAS (Obstructive Sleep Apnea Syndrome), private health market development. My overall responsibilities included:• Offer model definition for Public Administration, tender analysis, profit and loss analysis• Collaboration with KOL’s, Sales Force• Market analysis, technology selection, suppliers’ management• KPI Analysis (logistic and service performance, clinical follow up)• Sales force support, training to engineers and clinicians• Functional features definition for customer based SW

• Business development in Vivisol’s core business at European level (Oxygen, OSAS)• Collaboration with local KOL’s and enhancement of Vivisol’s existing clinical network• Training to sales force, technician and clinical profiles (nurses)• KPI Analysis, direct interface with customer (SAS, Servicio Andaluz de Salud) for periodical discussion on target KPI’s