Casey Adcock, Ms Email & Phone Number

Raleigh, NC, US

Austin, Texas, United States

• Conducted a thorough audit of company domains and processes, identifying key areas for improvement with an extensive list of ideas and opportunities.
• Streamlined the website’s admin area, reducing plugin usage by 44% and boosting overall site security by 67%.
• Developed brand guidelines to enhance brand awareness and ensure a cohesive digital presence.
• Created documentation to optimize web efforts and eliminate redundancies, resulting in a 20% reduction in duplicated work.
• Designed an updated sitemap and revised navigation styling, increasing average user engagement by 23% on average and views per session by 15%.
• Managed contractors and vendors, achieving a 40% reduction in costs through detailed project scoping and revised SLAs.

Miami, Florida, United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

• Directed all aspects of web projects, including site architecture, navigation, global and individual pagetemplates, and Cisco/Webex pages related to the product.
• Led design and development scoping, delivering cross-functional projects on time, within scope, and on budget.
• Improved processes, delivering 98% of all projects on time by streamlining cross-functional communications.
• Reduced labor hours by ~3 hours/week via comprehensive webpage and site project scoping documents,project plans, wireframes, and mockups for website developers.
• Built processes and cadences including regular security checks, technical SEO audits, CRO tests, and usertesting to ensure adherence to best practices.
• Ensured content consistency and quality by developing cohesive guidelines, templates, and instructions for content writers and web developers.

• Designed and implemented responsive WordPress templates, devised new page layouts, and populated new pages for 300+ websites targeting various educational audiences.
• Led the migration of 300+ sites from self-hosted to Amazon Web Services cloud servers, finalizing all deliverables 3 months ahead of schedule with zero service interruption.
• Increased both speed and performance 20% by redesigning the College of Engineering and Computing's (CEC) main website to implement new branding.
• Funneled all user requests to a comprehensive IT help desk, improving issue resolution turnaround time by 20%.
• Reduced bounce rate 20% while increasing time spent on key pages 40% by revitalizing copy, design, and development of the CEC IT services website.
• Resolved any website issues across 300 plugins, 60 themes, and 1.7k+ users.

Miami/Fort Lauderdale Area

• Defined company branding guidelines, enhanced leads, and increased SEO by building mobile-responsive WordPress themes leveraging the Foundation framework.
• Improved page speed 40% and boosted engagement 5% across all sites via A/B split testing to optimize custom landing pages and drive leads.
• Developed branding, graphics, and content for the pixxles.com website.
• Increased legitimate leads 20% with a monthly budget of $30k, targeting segmented audiences across the funnel with 7 ongoing campaigns across 3 Google AdWords accounts.
• Boosted email open rate by 20% and clicks by 2% expanding mailing list to 2k+ users.
• Drove social engagement to increase 5% and boosted impressions 130% across 3 platforms for 2 brands.

Coral Gables, FL

• Led the development of 15 new template-responsive WordPress sites devised under a new product, Butter Pages, offering a streamlined experience.
• Reduced costs 35% by sourcing new vendors, renegotiating contracts, and optimizing vendor management.
• Collaborated to create engaging web and print designs in alignment with messaging or branding for 75+ clients from varying industries.
• Created successful digital marketing campaigns for new product launches.
• Designed, edited, and packaged print and web design collateral, including flyers, websites, business cards, and event programs) saving $30k by sidestepping the need for a part-time new hire.
• Served as the single point of contact for all website questions and necessary client training including proposing a web strategy given their business objectives.

Miami, Florida

• Helped with marketing: updated her personal website, wrote and edited her blog posts
• Wrote 3 weekly blog posts under deadlines, saving her an average of 5 hours per week
• Created copy for property listings and updated listings on the MLS
• Improved social media presence and kept it up to date with blog posts
• Ran errands and assisted with open houses, saving on average 10 hours a month.

Oklahoma City, Oklahoma

• Created and edited 10 news releases and 3 columns for representatives per week on a daily deadline
• Saved the media division 20 hours a week by writing columns and news releases for representatives
• Extensive knowledge of AP style, avoiding 2 hours weekly of edits on documents.

Master'S Degree, Marketing

Activities and Societies: Magna Cum Laude

Bachelor Of Science - Bs, Communication And Media Studies

Diploma