Casey Baum Email & Phone Number

State College, Pa, Us

I currently lead the Sales Operations and Enablement teams across Minitab's Global Field Operations organization. The core responsibilities of my teams include both strategy and tactical execution of the sales tech stack, sales enablement strategy / delivery (LMS, onboarding program, ongoing training, remedial training, etc.), channel/indirect operations, commissions program (software, calculations, audits, dashboards, etc.), operational reporting and dashboards, sales strategy support, territory and account management in CRM, internal business rules, process documentation and improvement, and ad hoc project management across the sales organization and cross-functional teams. Our team is heavily involved with cross-departmental initiatives and the day to day operational planning and execution across Minitab. Our team is a hard working, thoughtful group of individuals that are hyper-focused on making things better at Minitab.

Seattle, Washington, Us

Colorado Springs, Colorado, Us

My wife and I purchased 'Studio 101' in February 2019; Since then, we have rebranded to Pikes Peak Artist Collective, built a new website, changed locations, implemented systems/process/policies, and subsequently grew revenue 10x. The business now employs 10 teachers and is a staple in the Colorado Springs artist community. My wife, Rebecca, ran the business and managed all of the teachers. My role in the business was to act as CFO and strategic advisor to Rebecca. My general responsibilities included negotiating the acquisition, setting up commission programs for teachers, acting as a leadership coach to Rebecca, building reporting / financial tracking, setting up the business profile for a sale, and navigating the sales and transaction process at time of sale. High level info spanning the 5 years of ownership:Feb. 2019 - Business Acquisition0 employees (owner managed)Revenue at time of purchase ~$25k/yrNegative cash flowFeb. 2024 - Business Sale 10 employees (1099 contractors)Revenue at time of sales ~$250k

Madison, Wisconsin, Us

Head of Sales and CS at AirDeck; Responsible for budgeting, strategic planning, partnering with product/marketing/finance, and day-to-day responsibility for all revenue-related activities. Departed as Head of Sales upon moving back to Pennsylvania.

Madison, Wisconsin, Us

Support AirDeck's enterprise prospects and current customers. Expand ARR through strategic alignment of AirDeck's offerings and customers' long-term growth strategy.

Dallas, Texas, Us

Responsible for entire customer life-cycle for Fortune 100 - 1000 enterprises with office spaces spanning the entire globe. Developed playbooks, demo cadences, strategy, and general GTM initiatives for new business and customer success selling Tableau-based real estate analytics.

New York City, Ny, Us

Scaled two remote sales teams in Colorado for LexisNexis from the ground up, consisting of approximately 30 Account Executives focused on the north western region of the US. Coordinated all aspects of recruiting, onboarding, ongoing training, sales management, and forecasting.

Upon moving to Colorado I joined the commercial real estate world for about a year and a half. This was a great opportunity to coach business owners and advise them on real estate needs relative to their growth plans. I wrapped up my time as a broker after my wife and I purchased a business and I came across the opportunity with LexisNexis to enter the world of SaaS sales.

Elizabethtown, Pa, Us

Responsible for overall management and strategic direction of a $10MM/yr industrial construction business, including sales strategy and leadership, system/process implementation, organizational design, and financial management. Led a turnaround / scale-up from 2014 - 2018, where the company grew 3x in annual revenue.Day-to-day responsibilities included oversight and support of an executive team consisting of a CFO, COO, and three VP's of Sales and a VP of Operations as well as key customer, partner, and vendor relationships. Exited as CEO after scaling and selling ownership stake in the business.

Elizabethtown, Pa, Us

Responsible for GTM strategy for sales/marketing initiatives for all commercial sales in the US for a new product line out of Norway. Primary POC for channel partners, prospects, customers, and in-house installation crews. Executed full customer life cycle from prospecting, to deal execution, and ultimately installation.

Huntingdon, Pa, Us