Casey Baum Email and Phone Number
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Dynamic Revenue Operations Leader | Sales Strategy Expert | Growth Strategist | Organizational Design & GTM SpecialistWith over 12 years of experience driving transformative growth across multiple industries, I specialize in bridging the gap between strategy and execution to deliver measurable results. From scaling global teams to optimizing revenue-driving initiatives, I thrive in dynamic environments that demand operational excellence and innovative problem-solving.As Head of Global Sales Operations at Minitab, I lead a high-performing team supporting a best-in-class 52-year-old B2B SaaS company. Throughout my career I’ve built teams (turn-around and scale-up), designed compensation models, implemented GTM strategies, and built operational frameworks that align with company objectives. My pivot into revenue operations was fueled by a passion for analytical thinking, communication, leadership, and cross-functional collaboration; I am extremely pleased with this decision and have been enjoying the challenges that come with a strategic operational leadership role. In my mid-20's I served as CEO of Bass Mechanical, where I scaled revenue by 180% to ~$10MM/yr and built a 50-person team, fostering a results-driven and collaborative culture. These experiences honed my ability to navigate complex challenges, deliver sustainable growth, and inspire teams.. Most importantly, it set the stage for what has become a very unique and rewarding career. What Sets Me Apart- Strategic Insight: Partner with executive leadership to align cross-departmental priorities with organizational goals.- Operational Versatility: Proven track record of driving growth in startups, scale-ups, and global enterprises.- Transformational Leadership: Build and optimize teams to achieve business-critical objectives and sustain growth.Core Expertise- Strategic Planning & Execution- Revenue Operations Leadership- Stakeholder Alignment- GTM Strategy Development- Organizational Design & OptimizationA Leadership Philosophy Rooted in ImpactSuccess lies at the intersection of vision and execution. My leadership philosophy centers on empowering teams, implementing data-driven strategies, and aligning operational frameworks to achieve transformative results.If there's any way I can support you in your journey, let's connect! #SalesOperations #SalesStrategy #RevenueOperations #Leadership
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Sr. Manager, Sales Operations And EnablementMinitab Sep 2022 - PresentState College, Pa, UsI currently lead the Sales Operations and Enablement teams across Minitab's Global Field Operations organization. The core responsibilities of my teams include both strategy and tactical execution of the sales tech stack, sales enablement strategy / delivery (LMS, onboarding program, ongoing training, remedial training, etc.), channel/indirect operations, commissions program (software, calculations, audits, dashboards, etc.), operational reporting and dashboards, sales strategy support, territory and account management in CRM, internal business rules, process documentation and improvement, and ad hoc project management across the sales organization and cross-functional teams. Our team is heavily involved with cross-departmental initiatives and the day to day operational planning and execution across Minitab. Our team is a hard working, thoughtful group of individuals that are hyper-focused on making things better at Minitab.
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MemberRevops Co-Op Jul 2022 - PresentSeattle, Washington, Us -
Advisor / Co-OwnerPikes Peak Artist Collective Feb 2019 - Mar 2024Colorado Springs, Colorado, UsMy wife and I purchased 'Studio 101' in February 2019; Since then, we have rebranded to Pikes Peak Artist Collective, built a new website, changed locations, implemented systems/process/policies, and subsequently grew revenue 10x. The business now employs 10 teachers and is a staple in the Colorado Springs artist community. My wife, Rebecca, ran the business and managed all of the teachers. My role in the business was to act as CFO and strategic advisor to Rebecca. My general responsibilities included negotiating the acquisition, setting up commission programs for teachers, acting as a leadership coach to Rebecca, building reporting / financial tracking, setting up the business profile for a sale, and navigating the sales and transaction process at time of sale. High level info spanning the 5 years of ownership:Feb. 2019 - Business Acquisition0 employees (owner managed)Revenue at time of purchase ~$25k/yrNegative cash flowFeb. 2024 - Business Sale 10 employees (1099 contractors)Revenue at time of sales ~$250k -
Head Of Sales And Customer SuccessAirdeck Sep 2021 - Apr 2022Madison, Wisconsin, UsHead of Sales and CS at AirDeck; Responsible for budgeting, strategic planning, partnering with product/marketing/finance, and day-to-day responsibility for all revenue-related activities. Departed as Head of Sales upon moving back to Pennsylvania. -
Director, Strategic AccountsAirdeck Jul 2021 - Sep 2021Madison, Wisconsin, UsSupport AirDeck's enterprise prospects and current customers. Expand ARR through strategic alignment of AirDeck's offerings and customers' long-term growth strategy.
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Senior Account ExecutiveRefinere Nov 2020 - Jul 2021Dallas, Texas, UsResponsible for entire customer life-cycle for Fortune 100 - 1000 enterprises with office spaces spanning the entire globe. Developed playbooks, demo cadences, strategy, and general GTM initiatives for new business and customer success selling Tableau-based real estate analytics. -
Regional Sales ManagerLexisnexis Jul 2019 - Nov 2020New York City, Ny, UsScaled two remote sales teams in Colorado for LexisNexis from the ground up, consisting of approximately 30 Account Executives focused on the north western region of the US. Coordinated all aspects of recruiting, onboarding, ongoing training, sales management, and forecasting. -
BrokerCore Commercial Brokerage Company Apr 2018 - Jul 2019Upon moving to Colorado I joined the commercial real estate world for about a year and a half. This was a great opportunity to coach business owners and advise them on real estate needs relative to their growth plans. I wrapped up my time as a broker after my wife and I purchased a business and I came across the opportunity with LexisNexis to enter the world of SaaS sales.
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CeoBass Mechanical, Inc. Jun 2014 - Mar 2018Elizabethtown, Pa, UsResponsible for overall management and strategic direction of a $10MM/yr industrial construction business, including sales strategy and leadership, system/process implementation, organizational design, and financial management. Led a turnaround / scale-up from 2014 - 2018, where the company grew 3x in annual revenue.Day-to-day responsibilities included oversight and support of an executive team consisting of a CFO, COO, and three VP's of Sales and a VP of Operations as well as key customer, partner, and vendor relationships. Exited as CEO after scaling and selling ownership stake in the business. -
Business Development DirectorBass Mechanical, Inc. May 2011 - May 2014Elizabethtown, Pa, UsResponsible for GTM strategy for sales/marketing initiatives for all commercial sales in the US for a new product line out of Norway. Primary POC for channel partners, prospects, customers, and in-house installation crews. Executed full customer life cycle from prospecting, to deal execution, and ultimately installation.
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StudentJuniata College Aug 2007 - May 2011Huntingdon, Pa, Us
Casey Baum Skills
Casey Baum Education Details
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Juniata CollegeMarketing And Business
Frequently Asked Questions about Casey Baum
What company does Casey Baum work for?
Casey Baum works for Minitab
What is Casey Baum's role at the current company?
Casey Baum's current role is Head of Sales Ops at Minitab | Building Teams, Processes, and Culture.
What is Casey Baum's email address?
Casey Baum's email address is ca****@****hoo.com
What schools did Casey Baum attend?
Casey Baum attended Juniata College.
What are some of Casey Baum's interests?
Casey Baum has interest in Networking, Personal Finance, Real Estate, Marketing, Advertising, Sales.
What skills is Casey Baum known for?
Casey Baum has skills like Leadership, Marketing, Public Speaking, Marketing Strategy, Microsoft Office, Facebook, Teamwork, Management, Social Media, Advertising, Microsoft Excel, Customer Service.
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