Casey Chambers Email and Phone Number

Leading integrated marketing campaigns, activations and product launches.Managing lead generation programs and so much more.

Project Manager American Family Insurance & Seattle Seahawks

Build national marketing programRecruit, hire, train and build experiential field teamDevelop call to action via data analysis of sales metrics, KPI’s and market trends.Identify and source events / brand partnershipsMonitor daily coordination of logistics and program operations. Cross-communicate with sales, marketing, distributors, grocery chains and field staffOrganize retail support during TPR’s, with demos, guerrilla sampling.Design full circle framework for the national field program (marketing, geotargeting, retail velocity)Construct field budget, teams goals, brand messagingB2C Sales, CRMStrategic cross-functional planning between sales, marketing and distributors

Facilitate the launch for Reign Total Body FuelInnovate strategic avenues to market Reign toward targeted demographicRecruit, hire, train and build grassroots field teamDevelop and execute customer facing marketing program including social mediaExpose brand to various demographics and increase Reign sales through various channelsExample; establishing partnerships with influential events, companies and tracking KPI'sManage field operations, events, budgets. Measure, track and implement initiatives to maximize efficiencyOnly Reign market ranked top 5 in both grocery and C-store sales. +2.2 share points month-over-month from launch

Oversee field marketing coordinate with sales teams. Identify demographic specific consumer engagement opportunities. Capture consumer data through field teams, social media, expos, and discover KPI’s for development of future products and branding. Conduct weekly conference calls and/or presentations to drive brand messaging throughout the sales and marketing teams. Leverage the product demonstration team toward retailers to perpetuate larger orders and sell in end cap space and ecommerce. Identify demographic specific consumer engagement events and create methods of capturing consumer attention through social media and field marketing. Track marketing budget for my region Program planning, execution and analysisTeam leadershipCreate and execute marketing programs quarterly Manage cross-functional teams (sales, marketing, social media)

Managing the Consumer Engagement program in the greater Seattle territory. In charge of cross-functional communications between marketing, sales, event coordination, etc. Hire field marketing management teams for lead generation and database collection. Calculating metrics to identify market trends and increase brand saturation to the targeted demographic.Build and develop best in class field activation teams within designated market.Oversee and help navigate local market issues and incidents. Create processes to increase efficiency and productivity. Evaluate workload, resources, and market structure.Budget, manage, track, and reconcile program budgets, expenses and payroll.Measure individual and team performance success.Hire and train management and field staff. Identify KPI's.Conduct weekly staff meetings.Creative freedom of experiential marketing.Personal client interaction. Development of Run of Shows (ROS).Account acquisition and retention. Sponsorship and venue contract negotiating.Experienced in the following; Project Management Identifying KPI'sField ActivationStaffingTradeshowsSampling CampaignsBar PromotionsMobile ToursAutomotive EventsPR StuntsCRMCoordinator of events and summary reportingProduct Launches Strategic PlanningCross Functional Management Product ManagementConsumer Engagement Lead GenerationGrassroots Marketing Creative DesignTeam LeadershipField MarketingBrand ManagementIntegrated MarketingBusiness DevelopmentSocial MediaCRMBudget ManagementAnalyticsAutomotive SpecialistExperiential MarketingEvent PlanningAccount ManagementPublic SpeakingBrand Recognition & DevelopmentStrategySalesforceGuerrilla MarketingMicrosoft

Responsible for clientele acquisiton and experiential field activation concepts and execution. Development and presention of RPF’s and various slide decks. Conducting weekly meetings and/or conference calls. Track ROI and innovating unique company initiatives to emerge our company beyond the competition. Recruiting, hiring, and trainging of managers.Organize and direct the field marketing and experiential programs.Tracking program success and reporting the positives/negatives.Managing the program budgets.Event planning and execution of brand sponsored events.Company grew 50%-100% in GMD YOY under my leadership. P&L, SEO Creative consumer engagement management.

Drive marketing strategy for the region, overseeing and evaluating all advertising, PR, and non-industry events and sponsorships. Includes developing and implementing a regional marketing plan and budget.Strategy development around regional and local market tendencies. Identifying industry shifts and proactively adjusting marketing resources accordingly. Work with partners, senior managers and Regional Marketing Coordinator/Specialist to implement regional marketing programs, serving as the point of contact for non-industry marketing requests.Collaborate with Regional Sales Manager to support growth initiatives and ensure marketing and sales alignment within the region.Analyze and report regional marketing results, recommending and driving change to improve success.Work with Regional Marketing Senior Manager to develop and implement consistent processes and approaches across regions as applicable.Participate in regional corporate meetings and visit locations within the region to establish strong working relationships with Market Managers, Market Coordinators and Regional Sales Managers. Worked with CPG brands such as Pepsi, Starbucks, Seattle's Best Coffee, Trident Gum, etcCoordinated with regional sales teams to organize demos.

Cadillac/GMC/Buick/Chevy In charge of strategic planning and event sponsorship.Identifying and coordinating demographic specific events to develop the highest ROI.Hiring, training of staff to execute onsite at street fairs, store openings, golf tournaments, car shows, Mariner’s games, ride-n-dives, Seahawk’s training camp etc. Cross-functional management between dealerships, marketing and sales teams to align a singular go-to-market plan of action. Planning for event locations and creative design for collateral toward lead generation.