Casey Crowley Email & Phone Number

New York, New York, United States

New York, New York, United States

Identifying and securing new business opportunities for marketing channels including but not limited to Digital PR, Paid Search, SEO, Content, Influencer, and Paid Social.

New York, New York, United States

• Demonstrate end-to-end ownership of new client acquisition for Streaming+, the linear, streaming TV, and streaming audio offering of Tinuiti, from prospecting and lead qualification to curated pitches on proprietary.
• Identify opportunities for cross-selling additional service lines by investigating marketplace learnings, trends within client verticals, and analysis of historical channel performance.
• Represent agency at external events with aim to expand knowledge of ad tech changing ecosystems, resulting in spearheading ongoing education of sales team members and company leadership.
• Develop case studies, focused webinar presentations, and technical one-sheets to complement and enhance product value for new and existing clients.

New York, New York, United States

Acquired Bliss Point Media

New York, United States

Acquired by Tinuiti

Danbury, Connecticut, United States

• Manage fast-paced operations of monthly retail media plans for Buick GMC key account and 26 Local Marketing Associations (LMAs).
• Cultivate strong client relationships through exceptional interpersonal skills and positive demeanor.
• Present data-driven budget proposals, media plans, and updates to clients; create necessary materials for meetings.
• Analyze and execute reports for $84M budget, identifying revenue opportunities for Buick GMC and dealerships.
• Coordinate integrated media solutions with planning and buying teams across various channels.
• Collaborate cross-functionally to ensure timely creation and delivery of custom content for LMAs.

Danbury, Connecticut, United States

Danbury, Connecticut

New York, New York

• Created social media content, schedule and strategy to develop the company’s voice and community for a startup education website.
• Conducted market research to discover appropriate customer acquisition channels, CPA, retention rates as well as positioning against competitors and delivered findings to COO and CEO.

Westport, CT

• Designed and executed promotions, boosting foot traffic for brick-and-mortar clients.
• Achieved 30% growth in Instagram followers and enhanced other social platforms through SEO and data-driven owned media strategy.
• Developed strong B2B relationships by understanding client and senior business owner requirements.

Greenwich, CT

• Developed key multitasking abilities through the supervision of classes with up to 20 students ranging in age and ability.
• Partnered with club officers and parent organizers to improve upon a prestigious, well-established summer sailing program.

Rowayton, CT

• Created day-to-day practice plans and activities tailored to the specific needs of various skill levels and goals.
• Managed a team of instructors by delegating daily activities and responsibilities to ensure maximum workday efficiency and safety for students.
• Organized and executed RPA’s annual youth sailing regatta of over 50 participants, acting as a liaison between the club manager and invited club instructors.

Bachelor Of Applied Science - Basc, Marketing

Activities and Societies: Business Innovations and Connections, Kappa Kappa Gamma, D2 Women's Club Ice Hockey

Education record

• Study abroad program with an emphasis in finance, international business management, and Catalan culture studies. • Achieved.

Finance

University in Barcelona where I studied finance alongside fellow international students.