Casey Dingman Email & Phone Number

Arizona, United States

• Owned and administer lntegrates Marketo instance as well as all integrations/connections to Marketo. Improve overall efficiency, including email segmentation, lead scoring, lead routing via RingLead, all Marketo automation programs as well as Marketing nurture programs.• Support demand generation, events, social media, and all marketing channels via SFDC campaign creation, form creation, HTML emails, landing pages and performance tracking.• Collaborate with Sales/Rev Operations to ensure seamless alignment between marketing and Sales/Rev ops systems (Marketo and Salesforce).• Supporting Webinars through On24 set up and back-end automation connections through Marketo for webinar registrations.

San Francisco, California, United States

San Francisco Bay Area

• Administrator of BetterUps Marketo instance. Building out Marketo programs development and optimization to improve efficiency, emails, email segmentation (persona-based and account-based), data integrity and normalization, developing lead scoring programs, nurture programs, user roles and permissions as well as user auditing.• Providing Demand Generation campaign support through creation of Salesforce campaigns, Marketo forms, landing pages, HTML emails, measuring and tracking through SFDC campaigns.• Implemented and configured content syndication programs globally through SFDC/Marketo and Integrate for BetterUps content syndication programs.

San Francisco Bay Area

• Administrator for Sitecore’s Marketo instance including global implementation, Marketo programs development and optimization to improve efficiency, emails, email segmentation (persona-based and account-based), data integrity and normalization, developing lead scoring programs, nurture programs, user roles and permissions as well as user auditing.• Demand Generation support through SFDC campaign creation, form creation, HTML emails, measuring and tracking through SFDC campaigns.• Provided Marketo training to the marketing services organization.• Supported with the Marketo/SFDC integration process.

San Francisco Bay Area

• Responsible for Lookouts Marketo instance, including global implementation strategy of workspaces, programs, segmentation, verticalization, emails, data integrity and normalization, lead scoring, user roles, permissions and auditing.• Providing demand generation campaign support globally through creation of Salesforce campaigns, forms, landing pages, HTML emails, measuring and tracking through SFDC campaigns.• Implemented and configured content syndication programs globally through SFDC/Marketo and Integrate for Lookouts content syndication programs.• Contributed in strategizing and implementing a rapid response and nurturing program to increase engagement at the right time with the right message to increase velocity to MQL.• Worked closely with sales ops team to ensure data and data projects align between Salesforce and Marketo.

Pleasanton

• Configure, test, launch and measure programs within Marketo: developing forms, emails, and landing pages; building automated campaigns; segmenting lists; creating reports; and synching with Salesforce.com.• Contributed in developing lead routing, lead scoring, lead nurturing, sales notification and Salesforce.com task assignment, while minimizing lead fatigue and opt- out.• Established, monitored and finessed Marketo lead nurturing programs for 6 product lines in partnership with demand generation and integrated marketing teams.• Identify and create new data fields to enhance target segmentation and analysis, and improve list development.• Facilitated customer marketing requirements process, and mapped key business requirements to the Marketo platform.• Member of team identifying tools to enhance current marketing efforts.• Educate and train all new Marketing Ops/Automation team members on current process from SFDC to Marketo

• Work closely with the Demand Generation team supporting all campaigns with the following to ensure successful launch of all campaigns• Building of HTML Emails and Landing Pages• Marketing Automation program set up• Segmentation & list setting• Email launch and Measure• Extensive SFDC campaign creation, development, naming conventions and campaign structure• Documented workflow processes and best practices for Marketing Automation campaigns set up.• Performed A/B testing parameters and measurement during deployment and post- campaign.• Created and secured approval of campaign business requirements documents, including Visio process flow diagrams.