STRATmkg.com• Co-founded and lead a marketing agency focused on the ever-changing landscape of the real estate, mortgage, and proptech verticals.• Oversee the development and execution of business strategies, ensuring alignment with the company's mission and objectives.• Manage daily operations, including resource allocation, budgeting, and performance monitoring to drive operational excellence.• Spearhead comprehensive services including tech and CRM consulting, traditional marketing, digital marketing, and fractional marketing solutions.• Cultivate relationships with key stakeholders, fostering collaboration and ensuring the delivery of high-impact marketing results.• Develop and implement innovative marketing strategies to enhance brand visibility and achieve measurable results.• Drive business growth through strategic planning, market analysis, and the identification of new business opportunities.

caseydurrence.com• Provide strategic consulting across various industries, including real estate, mortgage, technology, automotive, fashion, and consumer goods.• Develop and implement marketing strategies aligned with clients' business objectives and industry trends.• Offer services in tech and CRM consulting, traditional marketing, digital marketing, and fractional marketing solutions.• Guide clients on optimizing their tech stack, CRM systems, and overall marketing efforts to drive growth and efficiency.

· Provide strategic guidance as an advisor to internal and external stakeholders, contributing to the definition of business and marketing objectives, key messages, brand differentiation, and growth metrics/KPIs.· Lead and collaborate with a diverse team of designers, videographers, photographers, third parties, and web developers to conceptualize and implement marketing projects with efficiency and effectiveness.· Direct and orchestrate the seamless execution of comprehensive marketing strategies, ensuring a strategic alignment that consistently drives brand growth and measurable results.· Manage a team of 8 direct reports, overseeing day-to-day operations and serving as the primary point of contact and subject matter expert for all marketing efforts, both active and in development.· Present creative concepts, copy, and designs to internal teams and clients, demonstrating the ability to effectively manage revisions and reviews.

As the Director of Marketing, I played a pivotal role in shaping the organization's largest team's brand identity and driving strategic marketing initiatives. Here's a snapshot of my key responsibilities and accomplishments:· Developed, presented, and executed comprehensive strategic plans for branding, budgeting, and demand-generation initiatives.· Ensured the alignment of marketing strategies with overarching business goals, contributing to the overall growth and success of the team.· Collaborated closely with various departments within the Marketing division, including Design, Content, Media, Affiliate, Publicity, Special Operations, and Research.· Established and maintained a harmonious workflow throughout the department, facilitating effective communication and collaboration across diverse teams.· Successfully built, hired, and managed a high-performing team of 9 marketing professionals.· Effectively delegated responsibilities, guided team members toward the achievement of departmental and company goals, and fostered a collaborative and innovative team culture.· Developed and maintained strategic communication channels within the Marketing department and across the organization.· Facilitated collaboration to ensure a seamless workflow, enabling the execution of impactful marketing initiatives.

In the capacity of Director of Marketing at Compass, I played a pivotal role in steering the marketing strategies of one of the organization's fastest-growing teams, contributing to its brand prominence and business objectives. Here's a concise overview of my key contributions:· Developed, presented, and executed strategic plans that encompassed branding, budgeting, and demand-generation initiatives.· Contributed to elevating Compass's market presence through well-crafted and impactful marketing strategies.· Collaborated closely with diverse departments within the Marketing realm, including Design, Content, Media, Affiliate, Publicity, Special Operations, and Research.· Fostered a harmonious workflow, ensuring seamless communication and collaboration across different teams for effective project execution.· Led the successful establishment, hiring, and management of a small but mighty team of 3 marketing professionals.· Effectively delegated responsibilities, providing guidance and support to align team efforts with departmental and company-wide goals.

In the role of Director of Marketing at Douglas Elliman Real Estate, I played a key role in shaping and executing strategic marketing initiatives to enhance brand visibility and achieve business objectives for one of the brokerages largest team's. Here's a snapshot of my key responsibilities during this tenure:· Developed, presented, and implemented strategic plans encompassing branding, budgeting, and demand generation initiatives, contributing to the overall success of one of DE's powerhouse teams.· Collaborated closely with all facets of the Marketing department, including Design, Content, Media, Affiliate, Publicity, Special Operations, and Research.· Ensured a smooth and harmonious workflow, fostering effective communication and collaboration across diverse teams for the successful execution of marketing projects.· Oversaw and managed external contractors and third-party collaborators, ensuring seamless integration with the internal team.· Effectively coordinated and delegated responsibilities to external partners, optimizing their contributions to achieve departmental and company-wide goals.

As the Marketing Manager at Notion Digital, I played a pivotal role in steering data-driven digital marketing initiatives, optimizing audience reach, and consistently surpassing campaign objectives. Here's a comprehensive overview of my key contributions during this role:· Leveraged both syndicated and proprietary data sources to identify the most effective digital media strategies tailored to reach target audiences.· Executed media buying campaigns with a focus on programmatic media, designing measurement plans to assess campaign success.· Consistently surpassed campaign objectives through meticulous planning and execution.· Collaborated closely with the data team to monitor and evaluate key media metrics, ensuring the quality and performance of campaigns were regularly assessed and enhanced.· Oversaw budgets and schedules for media programs, including media buying and programmatic media, managing a yearly spend exceeding $25 million.

In the role of Marketing Associate and sales Consultant at YOO, I played a vital role in driving the success of Atlanta's most luxurious rental property and highest price per square foot. Here's an overview of my key contributions during this role:· Developed and executed impactful sales strategies and presentations in collaboration with asset owners, maximizing the success of Atlanta's premier luxury rental property.· Created visually appealing graphics and advertisements for both social media and print media using Adobe Creative Suite, including Photoshop and Illustrator.· Achieved the prestigious position of the top closer, consistently converting over 50% of leads into successful transactions. This accomplishment highlighted my sales acumen and ability to drive results.

As Marketing Coordinator at Mercedes-Benz USA, I played a vital role in elevating brand visibility through:· Executed impactful marketing collateral, contributing to the success of campaigns.· Facilitated engaging events enhancing dealership recognition and community ties.· Co-authored and launched the inaugural customer loyalty program, driving improved retention rates.· Managed social platforms, extending reach, and achieving a 4.5-star average rating across all online review platforms.