Teams with People & Organization Global Marketing Director and leadership team to develop and implement marketing strategies for the practice, with a focus on content marketing and development of intellectual capital, optimizing the marketing mix across online platforms, email, social, events, and key strategic partnerships.

18 Coffees is a strategy and innovation consultancy. Our community partners are collaborators and co-conspirators in the work of helping mission-driven companies get a foothold in the future.

Chicago office lead for BrandLive product, proprietary social intelligence and rapid response command center. As lead, pitches product in new business proposals. On daily basis, manages team of analysts, creative, account managers and media buyers in BrandLive process to inform social content strategy, creation, and transmedia storytelling for clients.Build rapid-response governance structure for Twitter Promoted Hashtag events, directing development of marketing initiatives in real-time across cross-capability teams of 10-12.Work with Analytics team to couple data analysis with deep business understanding to make topically relevant campaign recommendations across Sprint digital and media assets. Manage social executions during Sprint Sponsorship programs with international reach including the NBA, NASCAR, The Voice, and 24. Working with multiple teams to ensure that social holistically integrated into paid media and search practices.Develop and oversee relationships with vendors and partner client agencies in order to further client goals and deliver innovative service offerings.

Grew in versatility, working across Search, Analytics and Community Management capabilities in client facing role. Search - Increased search rankings and CTR through $10,000 search audit for national investment firmBuilt client facing quarterly and weekly client-facing analytics reports, drawing insights from Radian 6, Sysomos, and Curalate to advise digital strategy for retail corporation client.Community Management - Recruited, trained and managed 20 person influencer program with $300K budget, increasing positive sentiment in online conversations for multinational CPG client.Trained clients during two-month client crisis monitoring program. $150K pilot program developed into Edelman-wide case study for future planning sessions.

Secured placements for B2B client materials through linkbuilding and press release pitches with web influencers.Implemented and guided optimization of client web properties, merging insights from monthly website visitor analytics and client business goals. Worked in teams to build long term social media marketing campaigns, growing follower counts and distributing content client's online networks.Assisted assembly of proposals, pitching prospects on search engine marketing tactics and competitive research.Composed search marketing and digital advertising blog posts published to company blog and SearchEngineJournal.com.

After a successful internship at MetaSpring in 2009, I was hired to oversee the company's internal web marketing and public relations needs, as well as implement various web marketing strategies for clients. These strategies include:Hired to oversee company's internal web marketing and public relations needs, pitching local media and organizing networking events to cultivate local leads.Tracked website statistics and email volumes using Google Analytics and other metrics tools. Performed weekly analysis of site performance and provided recommendations for consideration by senior leaders. Built winning campaign proposals for search engine optimization work securing budgets up to $10K for yearly contracts. Maintained the social media presence for five clients, launching new channels and adding new business to the company's web development practice.

Provided clients with support and consulting services that resulted in high ranks on internet search engine results.

Investigated local business stories and wrote published articles appearing in the Ann Arbor Journal's Spotlight section

Press releases, competitor analysis, company newsletter, weekly blogs, sales meetings, client research, public polling

Assisted with major events and functions, as well as facilitate customer service issues. Integral part of Holiday card sale and preparation.