Casey Halpern Email and Phone Number

Director of Marketing | Media & Content | CRM Manager | Sales & Partnerships | Creator • Pioneered and executed impactful go-to-market strategies for the first U.S. Betting Exchange.• Cultivated strategic partnerships with 50+ affiliate marketing organizations and influential figures, showcasing a proficiency in relationship building.• Spearheaded the development and implementation of a comprehensive CRM system, single-handedly managing design, content creation, and campaign execution.• Utilized Braze to tailor personalized user experiences, resulting in a 22% uplift in conversion rates which increased our revenue and user base 3x during a critical sports season.• Led day-to-day social media content and activities across major platforms, generating on average over 7M+ monthly impressions, underscoring my ability to enhance brand visibility and engagement.

• Developed consumer-centric, comprehensive content for Sunday Night Football and the 2022 Winter Olympics, meticulously crafting shot sheets and highlight reels to enhance the quality of broadcast content.• Worked directly with on-air talent on a daily basis. Cultivated lasting relationships with distinguished personalities, including Pro Football Hall of Famers and former Olympians.• Emmy Award Winner

• Formulated and implemented a content strategy for the Fox Bet brand, highlighted unique brand attributes, enhancing engagement on multiple social media channels.• Managed daily social media activities, ensuring a cohesive execution of content plans that improved engagement.• Increased brand awareness through targeted social media strategies, contributing to the brand's positioning.

• Expanded the Individual, Small group, and Medicare Advantage book of business at Oscar from 100,000 to 420,000 members. Instrumental in achieving a remarkable 4x increase in both user base and revenue.• Project-managed and executed Go-to-Market Strategies for a new co-branded product with Cigna.• Fostered and maintained vital B2B partnerships, contributing to the company's national expansion efforts.

• Established and maintained key relationships with external stakeholders across 15 states and 29 different markets• Coordinated collaboration, engagement, and communication cross-functionally between Sales, Marketing, Product, and Compliance