Casey Hensley Email & Phone Number

Philipsburg, MT, US

Philipsburg, Montana, United States

o Created and launched Voyageur Wood and Wax LLC during COVID-19o Directly responsible for finances, marketing, events, customer service, creating products, monitoring inventory, and shippingo Optimize digital advertising efforts through Facebook Ads Manager o Prioritize sustainable business habits: carbon neutral, recycled materials, sustainably-sourced.

o Lead local community through clinics and educational courses on various outdoor topics

Brentwood, Tennessee

o Empower and inspire customers to spend time outdoors by educating and outfitting them for their adventures o Drive retail saleso Greet and share store COVID-19 policies with customers

o Conceived, planned, and executed photo and video shoots that aligned with full-funnel marketing tacticso Prepared and analyzed reports on paid and organic data; optimize results for future campaigns o Communicated with clients and strengthened relationships o Remotely managed multiple accountso Mentored and supervised full-time employeeso Responsible for.

Greater Nashville Area, TN

o Created social media content for nationally-recognized brands o Managed Facebook & Instagram advertisements o Developed creative campaigns around new product launches, lead generation, fan engagement, & brand awarenesso Actively participated in company-wide brainstorms, meetings, and quarterly goals & objectives o Grew Facebook audience of one of our.

o Served as a technology and event resource for over 1,500 National and Independent Chaco and Merrell accounts in: FL, GA, NC, SC, and VAo B2B sales experience - inside sales assistant for select accounts o Represented Wolverine World Wide at trade shows across the country including: Outdoor Retailer, EORA, and Atlanta Shoe Showo Merrell Sustainability.

Southeast United States

o Selected from students across the country to increase Merrell's brand awarenesso Allocated grant money for marketing campaigns, outdoor clinics, and engaging community events o Promoted Merrell and Outdoor Foundation on Facebook, Twitter, and Instagram o Supported Merrell’s signature partnership with Tough Mudder by participating in the LA Tough Mudder.

o Served as an active member on the Board Of Directors representing the student voice for an association serving 600+ memberso Developed and built relations with vendors including REI, Marmot, Big Agnes, Black Diamond, Osprey, and NOLS o Represented views from over 50 universities and engaged with students from schools across the country o Mentored and.

o Developed outdoor skills for students, using both classroom and back country settings o Educated undergraduate and graduate students on leadership theories, trip planning, risk management, group dynamics, environmental ethicso Taught technical skills including: fire building, stove use, shelters

Clemson

o Coordinated 140 trips per yearo Hired, evaluated, and trained staff 35 trip leaders and equipment specialists o Managed a gear, boat, and bike rental program o Social Media promotion through Facebook, Twitter, and Instagram – exponentially grew each account and inspired active followerso Partnered with organizations on campus for custom trips and.

Clemson

o Trained 30 staff for three facilities: waterfront swim area, indoor pool, and indoor climbing wall o Maintained clean and safe recreation spaces o Accommodated various organizations who needed to use the facilities, including: YMCA, Clemson Athletics,summer camps, and community recreation events

Boulder Junction, Wisconsin

Training Trip Leader: o Returned as an alumni to train future staff members Outpost Trip Leader: o Planned routes, scheduled food rations and meals, packed proper gear, fixed gear both in the field and upon returning from trips, created risk management plans, practiced proper Wilderness First Responder skillso Solo-led an international 14-day kayaking trip.

San Antonio, Texas Area

o Collaborated with the National Park Service to create a demonstration farm in San Antonio, Texaso Taught trail maintenance and farming techniques to high school studentso Managed & allocated all funds for 12 people for 3 weeks: food, travel, equipment, first aid needs, and 3 fun trips

Tallahassee, Florida

Supervisor (May 2012-May 2014): o Created an Outdoor Pursuits’ Trip Guide for all leaders to bring on trips, includes: protocols, emergency procedures, and referenceso Assisted with staff hiring, training, and schedulingo Documented, approved, and organized financial transactionso Oversaw trip planning from ideas, permitting, marketing, and safety for 120.

Tallahassee, Florida

o Fundraised for the organization's biggest annual fundraiser – Walk, Run, Roll 5ko Assisted with a support program for students with mental and physical disabilities o Marketed this non-profit organization, designed for helping those with disabilities live more independently, at a variety of events

Bachelor Of Arts (Ba), English: Editing, Writing, And Media

Master'S In Parks, Recreation, And Tourism Management, Community, Sport, And Camp Management

Activities and Societies: Thesis: Transference of Learning through Outdoor Experiences: An Analysis of Best Practices

Bachelor Of Science (Bs), Sport Management

Minor, Recreation, Leisure, And Tourism

Trip Leader Training