Casey Hewens Email & Phone Number

Lansing, Mi, Us

Remote

Implementing a product redesign with a client, starting with user research to focus on understanding user expectations, behaviors, needs, and motivations.

Consulting and contracting in UI/UX, user research, UX strategy, and service design, from blue-sky concept to production in various industries.Designing and developing brand identities, responsive websites, and event materials for small business owners and non-profit organizations to share their personalities, passions, values, and goals with end-users.

Working with students enrolled in Springboard's online UI/UX Design career track as a mentor. Weekly meetings with students to go over project progress, course learnings, and industry insights.

Collaborating with clients to envision, design, and create digital solutions in various industries, including healthcare, pharmaceutical, insurance, talent management, e-commerce, and telecommunications. Conducting workshops with stakeholders and users to understand organizational processes creating service blueprints to determine areas of opportunity. Utilizing a user-centered approach for designing archetypes, workflows, wireframes, and high-fidelity prototypes for native and web-based applications. Leading and conducting research (research strategies, discussion guides, interviews, usability testing, and competitive audits) to uncover user needs, test assumptions, challenge bias and expose areas of opportunity.Collaborating in daily meetings with clients and internal team members to effectively translate business requirements into intuitive user interfaces, and gain insights from product owners.

Created intuitive designs using research, interviews, workflows, and mockups at various fidelities. Communicated and collaborated in daily meetings with product teams to effectively translate business requirements, mitigate development concerns, and gain insights from product owners.Lead user interviews regularly to inform workflows & future roadmap decisions. Partnered with Product Owners to write acceptance criteria for development teams.Established writing guidelines for microcopy & messaging to ensure consistency in formatting, usage, voice, and tone. Collaborated across departments to craft scalable components and patterns to create consistency through a cohesive design system.

Greater Grand Rapids, Michigan Area

Consulted with clients ranging from startups to Fortune 100 companies ideating and developing concepts to meet the needs of both the end-users and business objectives. Clients: Ace Hardware, Catholic Health Institute, Deloitte, Guidewire, Meijer, MemberSuite, Motor City Casino, Oracle, Pepsico, T. Rowe Price, Vertafore, Renaissance Learning, and National Heritage Academies.Designed experiences across devices and modalities, focusing on a mobile-first approach, simplifying the experience to help customers find and complete tasks more efficiently.Lead research, with a design team, through heuristic evaluations, user interviews, personas, and user flows to inform design and information architecture.Constructed sitemaps, wireframes, and prototypes of various fidelities using Sketch and prototyping tools, such as Invision and Proto.io, to rapidly iterate and inform development.Created & documented guidelines and UI kits for iOS, Android, and responsive web apps to establish consistency throughout our client's products. Leaded clients through UX exercises such as brainstorming, ideating, and strategizing to identify gaps and friction points, simplify complex processes, create new features, and organize data to enhance the user experience.Utilized a Scaled Agile Framework process with clients to increase efficiency and release time.Authored articles to share learning and experiences.

Ferris State University, Big Rapids Mi

Worked in partnership with a team and Katke Golf Course to evaluate the company’s user experience and implement a strategy to increase customer satisfaction and awareness. Worked with a team of designers using moodboarding, sketching, wireframes, hifi comps, and photography to develop and deploy a new brand identity and website.

Big Rapids, Mi

Engaged residents of different cultures coordinating and developing events to support their personal and academic needs. Confronted peers in difficult situations, counseling and advising a healthy environment while maintaining interpersonal relationships.Interviewed, trained, and managed a high-performance front desk team to ensure efficiency and excellent customer service.

Bay City, Michigan

Assisted in designing page and ad layouts for the Great Lakes Bay Magazine to ‘aim to impress’ clients and customers.

Minor, Marketing/Sales

Bachelor Of Science - Bs, Graphic Design, 3.68 // Cum Laude

Activities and Societies: AIGA: The Professional Association For Design — National & Ferris State Student Group Photo Collective His House.