As the Marketing Director at TEREN, I apply my certified skills in paid media buying & direct response marketing to create & execute effective campaigns that drive growth & revenue. With over 15 years of experience as a professional photographer & videographer, I also have a keen eye for visual storytelling & content creation that engages & converts customers. Explain it to you as if you were a five year old with a lemonade stand? Doing everything I can to build an outdoor brand that defies the industry standards in both performance & style.
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Marketing DirectorTeren Jan 2021 - PresentChattanooga, Tennessee, United States -
OwnerHyde Photo 2008 - PresentI believe that this world is beautiful and -that- is what drives me to capture both photographs + video of what surrounds me. The foundation of my work is built upon a photojournalistic approach that captures the narrative that is already there instead of creating an illusion that is popular or more lucrative. Capturing reality in a creative + pure way. If you let me buy you coffee or a beer I will listen to you and know better how to capture you as you and not just a client.
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Content Manager And Paid Media BuyerSierra Madre Mar 2019 - Dec 2020Chattanooga, Tennessee AreaTo enhance the communication of our story and grow customer engagement with consistent high value / high quality content.Manage monthly budget and advertising on Facebook. Both creating and distributing content through Facebook Ads Manager and the E-commerce Shopify Store. -
Teva Field AgentArchrival Agents Feb 2018 - Mar 2019Portland, Oregon Area-Serve as the face and often first point of contact with the brand in the Pacific Northwest Region. -Through visual and verbal merchandising drive sales and brand awareness. -Collaborate with regional sales reps and the brand to drive seasonal initiatives and new product launches. Providing immediate insights and feedback.-Establish and foster prosperous relationships between customers, retailers, and TEVA.-Strategically schedule monthly, bimonthly, and quarterly visits to 50+ key accounts, special events and campus activations. -
Field Service Representative - YetiArchrival Agents Jul 2017 - Dec 2017Washington D.C. Metro Area-Independently planned, mapped and executed regional store visits with targeted retailers.-Cultivated relationships and educated staff on YETI product and brand.-Ensured that the brand maintained a premium visual and verbal presence in order to drive sales. -Activated multiple events inside and outside of my region in order to grow genuine passion towards the brand. -
Community Program CoordinatorCauseway Nov 2015 - May 2017Chattanooga, Tennessee Area-Connected and mobilized social innovators in Chattanooga, TN to grow Causeway's audience and network of change makers.-Inspired individuals to implement their ideas that would lead to solutions inside and around their current communities. -Equipped them with the resources and connections to accomplish their innovative ideas. -
Community ManagerNew City Church Nyc Aug 2013 - Dec 2015Long Island City, Ny-Implemented a Narrative Mapping Project across the 7 train line research study.-Managed various volunteer teams service efforts and transportation during visits to the city.-Created content and copy for social media channels to maintain community and drive engagement. -
Community ManagerThe Cliffs Climbing + Fitness Apr 2014 - Oct 2015Long Island City, New York City-Managed The Cliffs climbing community through multiple media outlets. -Social Media, Email communication, story based articles and print media. -Engaged members and promoted current and future events, activities and occurrences in order to provide our members with the most connected and beneficial climbing community of NYC. -
SalesmenChattanooga Shoe Company Feb 2013 - May 2013Chattanooga, Tennessee AreaCustomer Service including but not inclusive to sizing and matching customers with the correct shoe for their needs considering comfort, support, and style. -
IronworkerBarnhart Crane & Rigging May 2011 - Aug 2012I worked in Iowa and Minnesota on wind turbines both up tower and on the ground. I, along with my crew, repaired out of order wind turbines and the building of the crane from site to site.
Casey Hyde Skills
Casey Hyde Education Details
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Public Administration And Nonprofit Management
Frequently Asked Questions about Casey Hyde
What company does Casey Hyde work for?
Casey Hyde works for Teren
What is Casey Hyde's role at the current company?
Casey Hyde's current role is Marketing Director | Co-Owner @ TEREN.
What schools did Casey Hyde attend?
Casey Hyde attended The University Of Tennessee At Chattanooga.
What are some of Casey Hyde's interests?
Casey Hyde has interest in Culture, International Travel, Children, Backpacking, Rock Climbing, Civil Rights And Social Action, Education, Environment, Photography, Hiking.
What skills is Casey Hyde known for?
Casey Hyde has skills like Photography, Videography, Flexibility, Passion For Helping Others, Community Outreach, Fundraising, Customer Service, Microsoft Word, Social Media, Community Organizing, Team Building, Social Networking.
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