Casey Bond personal email
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I like good design. I also have a solid business sense, and the two make a great combo.My journey has been a fun one. I studied Marketing because I enjoyed not only convincing people about why a product fits their needs, but also looking upstream at long-term strategies around WHICH problems to solve. I’ve been immersed in the world of design over the past two decades, which has had a profound impact on my outlook and approach to problems. Exposure to design thinking and roles within product management have galvanized this space for me. I cut my teeth in the contract furniture industry, shifted to retail in PD and merchandising roles, and then the culmination of these led me to a progression of PM-focused roles tasked with leading a team to grow a portfolio across channels and regions.I stand at the intersection of design, PD, marketing, strategy, finance, sales, retail, and engineering, and thrive in the dynamic vortex around product. I’ve developed go-to-market strategies and business cases to drive customer acquisition and grow market share. While product, marketing and merchandising have been at the core of my efforts; process, specification and delivery have also been critical elements in the customer journey that I’ve helped improve. I enjoy helping others overcome problems to reach their full potential.I’m a creator at my core, but that’s not necessarily the first word I’d use to describe myself. I love to build and create things, with my own hands or with a team. I love to build presentations as much as I love to renovate a bathroom and make both look beautiful in the process. I find it extremely fulfilling to develop something out of an idea/problem and see it come to life.I love design. And Excel. This seems to be a dichotomy but truly represents my interests and skills. I can decode loads of data and develop a mean report, using vlookups, sumifs, pivot tables and charts. I love analyzing data and translating it into visual forms to tell a persuasive story.I’m tenacious, unflappable and curious. I’m a continuous learner, always looking to expand my knowledge and skills. I love to travel. I’m multilingual: I speak design, marketing, finance, engineering and sales fluently (I also know a bit of Spanish but have let that slip over time). I’m a storyteller. Brevity is not my strength, but I’m working on it.If our paths have crossed (or have yet to cross), or if you’ve got similar interests/experiences, let’s connect!Professional Skills | ExperienceProduct Management | PD | Marketing | Retail | Ecomm | B2B | Strategic Planning
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Marketing DirectorArper Oct 2022 - PresentMonastier Di Treviso, (Tv), It -
FounderBrass Fox Consulting, Llc Jun 2022 - PresentAs a product & brand strategist with over 20 years of experience in product management, PD, and merchandising, I help businesses develop innovative portfolio and brand strategies that excite customers and drive growth. -
Career TransitionCareer Break Oct 2021 - May 2022After Herman Miller acquired Knoll, the integration brought about strategic and organizational changes that led me to evaluate other paths. I've been intentional about exploring roles within innovative, design-focused companies.
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Director, Contract Ancillary FurnishingsHerman Miller Apr 2020 - Oct 2021Zeeland, Mi, UsP&L responsibility for global multi-brand ancillary furniture category. Provided vision for category, created strategic objectives and priorities, and collaborated with merchandising and sales to ensure alignment with broader business goals.Directed short- and long-term portfolio roadmaps and product activities, with heavy focus on new product development. Helped refine PD process and critical milestones to accelerate speed-to-market and maximize ROI.Led product management team to identify category/brand gaps and opportunities to drive category growth and achieve strategic objectives. Launched more than 30 new products/extensions in FY21 and exceeded sales plan by 20%. Worked in close partnership with brand, digital, marketing and enablement teams to effectively launch and merchandise products across channels.Supported integration activities around acquisitions of Knoll and HAY. -
Director, Product Strategy And CommercializationHerman Miller Jan 2018 - Apr 2020Zeeland, Mi, UsDeveloped and executed strategic product initiatives to increase revenue and profitability for the HM Collection & Geiger furniture businesses, including: channel strategies, product enhancements, new product development opportunities, cost savings, pricing, and other lifecycle management activities. Drove 9% YOY growth from 2018 to 2019, with 30% of revenue coming from new products.Developed business plans and commercialized over 30 new products to achieve financial targets across all channels. Strong focus on new product development to drive growth. Led cross-functional team to ensure alignment on projects and optimize speed-to-market of new products.Informed design briefs so that customer/market needs as well as business objectives were met simultaneously. Closely collaborated with Sales and Marketing leads to maximize exposure of new and existing products.Maintained close partnership with external supplier to ensure quality levels, costs, schedule, and lead times met targets. -
Portfolio LeadHerman Miller Sep 2014 - Jan 2018Zeeland, Mi, UsDeveloped and executed portfolio strategies for HM Collection and Geiger brands across all channels. Strong focus on new product development and alliance partnerships to expand portfolio to a best-in-class offer.Drove new product development initiatives to meet financial and market targets to support the overall business unit strategy and corporate performance goals. Informed design and development process with market information and customer needs. Responsible for ensuring quality, lead times, and inventory levels met customer needs and reduced liability for the business. Supported M&A due diligence activities through extensive product/pricing analysis and sales forecasting.Accountable for the commercial success of new product introductions and extensions, as well as lifecycle activities of established products. Worked closely with sales, creative, R&D, engineering, brand, marketing, finance, and operations to successfully execute product launches in support of the broader portfolio plan.Created tools and processes to improve product development process and accelerate speed-to-market.Ensured accuracy of digital specification tools, pricing, and product information on website. -
Product ManagerHerman Miller Mar 2013 - Sep 2014Zeeland, Mi, UsDrove the planning and execution of strategic product initiatives for several HM Collection product lines. Developed briefs to outline product features & criteria, positioning, target audience(s), vocabulary, price & margin targets, and forecasts for new products. Prioritized and managed product lifecycle initiatives, including new product development, enhancements, price adjustments, and discontinuations to meet financial performance and profitability goals. Managed key supplier relationship to ensure timely execution of new product introductions.Identified sales opportunities and promotional activities in collaboration with sales and marketing leads. Developed tools and presentations for sales training and industry events.Ensured accuracy of digital specification tools, pricing, and product information on website. -
BuyerMeijer Oct 2011 - Mar 2013P&L responsibility for multi-million dollar tabletop business. Drove the strategic direction of tabletop categories by focusing on customer insights, forecasting, pricing, assortment, brands, marketing, and store presentation. Increased sales + 4% and margin + 22% over prior year by improving sell-through rate and reducing markdowns.Collaborated with the Merchandise Planner to develop the financial plans and manage OTB.Managed inline and seasonal assortments concurrently. Directed own brand strategy and sourcing for each sub-category.Attended markets and trade shows to stay on top of trends and plan assortment newness.
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Product Development ManagerMeijer Aug 2008 - Oct 2011Directed multiple owned brand product strategies for Hardlines and Home categories.Developed seasonal and core product mix to address key assortment gaps. Performed deep competitive analysis to ensure assigned categories were differentiated and priced competitively.Collaborated with cross-functional teams (merchandising, packaging, design, quality) to develop and commercialize new products.Conducted global sourcing trips to achieve category and assortment goals. Selected domestic and/or overseas suppliers which met quality, cost, and lead time objectives.Attended markets and trade shows to stay on top of trends and plan assortment newness.
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Associate Product ManagerHerman Miller May 2005 - Aug 2008Zeeland, Mi, UsSupported industry-leading, innovative product launches by collaborating on product definition and setup, market launch plans, and sales enablement efforts. Utilized data, analytics, and customer insights to inform projects, product strategies and lifecycle decisions.Attend industry trade shows to represent new products in client presentations and train sales teams on key messages. -
Product AnalystHerman Miller May 2001 - Nov 2005Zeeland, Mi, UsEstablished fundamental understanding of data, analytics and customer insights to inform product strategies and lifecycle activities. Developed detailed analyses and reports to recommend product changes (enhancements, price adjustments, discontinuations).Collaborated on projects to support new product development, pricing, marketing and commercialization activities.
Casey Bond Skills
Casey Bond Education Details
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Ferris State University / Kendall College Of Art And DesignDesign & Innovation Management -
Grand Valley State UniversityMarketing & Human Resources Mgt
Frequently Asked Questions about Casey Bond
What company does Casey Bond work for?
Casey Bond works for Arper
What is Casey Bond's role at the current company?
Casey Bond's current role is product | marketing | design | [& travel enthusiast].
What is Casey Bond's email address?
Casey Bond's email address is ca****@****ail.com
What schools did Casey Bond attend?
Casey Bond attended Ferris State University / Kendall College Of Art And Design, Grand Valley State University.
What skills is Casey Bond known for?
Casey Bond has skills like Product Development, Pricing, Forecasting, Strategic Planning, Sales, Cross Functional Team Leadership, Management, Strategy, Merchandising, Retail, Leadership, Marketing.
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