Marketing Director
Current
Oct 2022 - Present
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Casey Bond Email & Phone Number
product | marketing | design | [& travel enthusiast]
at
Arper
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Current company
Role
product | marketing | design | [& travel enthusiast]
Location
United States
Who is Casey Bond? Overview
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Casey Bond is listed as product | marketing | design | [& travel enthusiast] at Arper, based in United States. AeroLeads shows a matched LinkedIn profile for Casey Bond.
Casey Bond previously worked as Marketing Director at Arper and Founder at Brass Fox Consulting, Llc. Casey Bond holds Mba, Design & Innovation Management from Ferris State University / Kendall College Of Art And Design.
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Arper
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Profile bio
About Casey Bond
I like good design. I also have a solid business sense, and the two make a great combo.My journey has been a fun one. I studied Marketing because I enjoyed not only convincing people about why a product fits their needs, but also looking upstream at long-term strategies around WHICH problems to solve. I’ve been immersed in the world of design over the past two decades, which has had a profound impact on my outlook and approach to problems. Exposure to design thinking and roles within product management have galvanized this space for me. I cut my teeth in the contract furniture industry, shifted to retail in PD and merchandising roles, and then the culmination of these led me to a progression of PM-focused roles tasked with leading a team to grow a portfolio across channels and regions.I stand at the intersection of design, PD, marketing, strategy, finance, sales, retail, and engineering, and thrive in the dynamic vortex around product. I’ve developed go-to-market strategies and business cases to drive customer acquisition and grow market share. While product, marketing and merchandising have been at the core of my efforts; process, specification and delivery have also been critical elements in the customer journey that I’ve helped improve. I enjoy helping others overcome problems to reach their full potential.I’m a creator at my core, but that’s not necessarily the first word I’d use to describe myself. I love to build and create things, with my own hands or with a team. I love to build presentations as much as I love to renovate a bathroom and make both look beautiful in the process. I find it extremely fulfilling to develop something out of an idea/problem and see it come to life.I love design. And Excel. This seems to be a dichotomy but truly represents my interests and skills. I can decode loads of data and develop a mean report, using vlookups, sumifs, pivot tables and charts. I love analyzing data and translating it into visual forms to tell a persuasive story.I’m tenacious, unflappable and curious. I’m a continuous learner, always looking to expand my knowledge and skills. I love to travel. I’m multilingual: I speak design, marketing, finance, engineering and sales fluently (I also know a bit of Spanish but have let that slip over time). I’m a storyteller. Brevity is not my strength, but I’m working on it.If our paths have crossed (or have yet to cross), or if you’ve got similar interests/experiences, let’s connect!Professional Skills | ExperienceProduct Management | PD | Marketing | Retail | Ecomm | B2B | Strategic Planning
Listed skills include Product Development, Pricing, Forecasting, Strategic Planning, and 31 others.
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Casey Bond's current company
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11 roles
Casey Bond work experience
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Founder
CurrentAs a product & brand strategist with over 20 years of experience in product management, PD, and merchandising, I help businesses develop innovative portfolio and brand strategies that excite customers and drive growth.
Jun 2022 - Present
Career Transition
Career Break
After Herman Miller acquired Knoll, the integration brought about strategic and organizational changes that led me to evaluate other paths. I've been intentional about exploring roles within innovative, design-focused companies.
Oct 2021 - May 2022
Director, Contract Ancillary Furnishings
P&L responsibility for global multi-brand ancillary furniture category. Provided vision for category, created strategic objectives and priorities, and collaborated with merchandising and sales to ensure alignment with broader business goals.Directed short- and long-term portfolio roadmaps and product activities, with heavy focus on new product development. Helped refine PD process and critical milestones to accelerate speed-to-market and maximize ROI.Led product management team to identify category/brand gaps and opportunities to drive category growth and achieve strategic objectives. Launched more than 30 new products/extensions in FY21 and exceeded sales plan by 20%. Worked in close partnership with brand, digital, marketing and enablement teams to effectively launch and merchandise products across channels.Supported integration activities around acquisitions of Knoll and HAY.
Apr 2020 - Oct 2021
Director, Product Strategy And Commercialization
Developed and executed strategic product initiatives to increase revenue and profitability for the HM Collection & Geiger furniture businesses, including: channel strategies, product enhancements, new product development opportunities, cost savings, pricing, and other lifecycle management activities. Drove 9% YOY growth from 2018 to 2019, with 30% of revenue coming from new products.Developed business plans and commercialized over 30 new products to achieve financial targets across all channels. Strong focus on new product development to drive growth. Led cross-functional team to ensure alignment on projects and optimize speed-to-market of new products.Informed design briefs so that customer/market needs as well as business objectives were met simultaneously. Closely collaborated with Sales and Marketing leads to maximize exposure of new and existing products.Maintained close partnership with external supplier to ensure quality levels, costs, schedule, and lead times met targets.
Jan 2018 - Apr 2020
Portfolio Lead
Developed and executed portfolio strategies for HM Collection and Geiger brands across all channels. Strong focus on new product development and alliance partnerships to expand portfolio to a best-in-class offer.Drove new product development initiatives to meet financial and market targets to support the overall business unit strategy and corporate performance goals. Informed design and development process with market information and customer needs. Responsible for ensuring quality, lead times, and inventory levels met customer needs and reduced liability for the business. Supported M&A due diligence activities through extensive product/pricing analysis and sales forecasting.Accountable for the commercial success of new product introductions and extensions, as well as lifecycle activities of established products. Worked closely with sales, creative, R&D, engineering, brand, marketing, finance, and operations to successfully execute product launches in support of the broader portfolio plan.Created tools and processes to improve product development process and accelerate speed-to-market.Ensured accuracy of digital specification tools, pricing, and product information on website.
Sep 2014 - Jan 2018
Product Manager
Drove the planning and execution of strategic product initiatives for several HM Collection product lines. Developed briefs to outline product features & criteria, positioning, target audience(s), vocabulary, price & margin targets, and forecasts for new products. Prioritized and managed product lifecycle initiatives, including new product development, enhancements, price adjustments, and discontinuations to meet financial performance and profitability goals. Managed key supplier relationship to ensure timely execution of new product introductions.Identified sales opportunities and promotional activities in collaboration with sales and marketing leads. Developed tools and presentations for sales training and industry events.Ensured accuracy of digital specification tools, pricing, and product information on website.
Mar 2013 - Sep 2014
Buyer
Meijer
P&L responsibility for multi-million dollar tabletop business. Drove the strategic direction of tabletop categories by focusing on customer insights, forecasting, pricing, assortment, brands, marketing, and store presentation. Increased sales + 4% and margin + 22% over prior year by improving sell-through rate and reducing markdowns.Collaborated with the Merchandise Planner to develop the financial plans and manage OTB.Managed inline and seasonal assortments concurrently. Directed own brand strategy and sourcing for each sub-category.Attended markets and trade shows to stay on top of trends and plan assortment newness.
Oct 2011 - Mar 2013
Product Development Manager
Meijer
Directed multiple owned brand product strategies for Hardlines and Home categories.Developed seasonal and core product mix to address key assortment gaps. Performed deep competitive analysis to ensure assigned categories were differentiated and priced competitively.Collaborated with cross-functional teams (merchandising, packaging, design, quality) to develop and commercialize new products.Conducted global sourcing trips to achieve category and assortment goals. Selected domestic and/or overseas suppliers which met quality, cost, and lead time objectives.Attended markets and trade shows to stay on top of trends and plan assortment newness.
Aug 2008 - Oct 2011
Associate Product Manager
Supported industry-leading, innovative product launches by collaborating on product definition and setup, market launch plans, and sales enablement efforts. Utilized data, analytics, and customer insights to inform projects, product strategies and lifecycle decisions.Attend industry trade shows to represent new products in client presentations and train sales teams on key messages.
May 2005 - Aug 2008
Product Analyst
Established fundamental understanding of data, analytics and customer insights to inform product strategies and lifecycle activities. Developed detailed analyses and reports to recommend product changes (enhancements, price adjustments, discontinuations).Collaborated on projects to support new product development, pricing, marketing and commercialization activities.
May 2001 - Nov 2005
2 education records
Casey Bond education
Mba, Design & Innovation Management
Ferris State University / Kendall College Of Art And Design
Bba, Marketing & Human Resources Mgt
Grand Valley State University
FAQ
Frequently asked questions about Casey Bond
Quick answers generated from the profile data available on this page.
What company does Casey Bond work for?
Casey Bond works for Arper.
What is Casey Bond's role at Arper?
Casey Bond is listed as product | marketing | design | [& travel enthusiast] at Arper.
Where is Casey Bond based?
Casey Bond is based in United States while working with Arper.
What companies has Casey Bond worked for?
Casey Bond has worked for Arper, Brass Fox Consulting, Llc, Career Break, Herman Miller, and Meijer.
How can I contact Casey Bond?
You can use AeroLeads to view verified contact signals for Casey Bond at Arper, including work email, phone, and LinkedIn data when available.
What schools did Casey Bond attend?
Casey Bond holds Mba, Design & Innovation Management from Ferris State University / Kendall College Of Art And Design.
What skills is Casey Bond known for?
Casey Bond is listed with skills including Product Development, Pricing, Forecasting, Strategic Planning, Sales, Cross Functional Team Leadership, Management, and Strategy.
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