Casey Kaplan

Casey Kaplan Email and Phone Number

Performance Based Marketing | OTT Streaming | D2C Digital Marketing @ Fox Corporation
Casey Kaplan's Location
New York City Metropolitan Area, United States, United States
Casey Kaplan's Contact Details

Casey Kaplan work email

Casey Kaplan personal email

n/a
About Casey Kaplan

Specialties: Customer Acquisition, Lead Generation, Email Marketing, CRM, Direct Response Programs, Affiliate Marketing, Brand Building, Loyalty Marketing, Multivariate Testing, Sales Forecasting & Budgeting, E-commerce.

Casey Kaplan's Current Company Details
Fox Corporation

Fox Corporation

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Performance Based Marketing | OTT Streaming | D2C Digital Marketing
Casey Kaplan Work Experience Details
  • Fox Corporation
    Senior Director Of Customer Acquisition, Fox Nation
    Fox Corporation Jan 2023 - Present
    New York, New York, Us
  • Fox Corporation
    Director Of Customer Acquisition, Fox Nation
    Fox Corporation Sep 2019 - Jan 2023
    New York, New York, Us
    -Oversee all acquisition initiatives for Fox Nation-Built an internal paid media agency to bring all media buying in-house -Manage a team of performance media subject matter experts to develop best-in-class paid media campaigns-Leverage the power of our owned media to compliment paid initiatives to drive subscriber growth-Closely monitor campaign performance and impact on critical KPIs, and make adjustments accordingly.
  • Wwe
    Sr Manager, Marketing, Wwe Network
    Wwe Mar 2018 - Sep 2019
    Stamford, Ct, Us
    -Responsible for all CRM communications and reporting for WWE Network-Main focus on subscriber retention including monitoring churn rates, building customerloyalty, recovering winbacks and activating prospects-Master in audience segmentation and personalized messaging-Managed 3rd party design agency on a daily basis (team of 3)-Key team player in Cheetahmail to SailThru Migration -GDPR Compliance Team Champion
  • Wwe
    Manager, Email Marketing, Wwe Network
    Wwe Dec 2015 - Feb 2018
    Stamford, Ct, Us
  • Bliss
    Email Marketing Manager
    Bliss Feb 2015 - Dec 2015
    New York, New York, Us
    -Responsible for building out all e-mail marketing for blissworld.com from scratch-Email channels include: Retention, Acquisition, 3 rd party, and Lead Gen-Managed the budget for the entire Integrated Marketing team -Facilitated migrating Email Service providers-Analytics manager for multiple channels including email, paid digital media and spa marketing-Co-managed digital SEO/SEM/ affiliate agency
  • Atlantic Coast Media Group
    Email Marketing Supervisor
    Atlantic Coast Media Group Aug 2011 - Feb 2015
    Jersey City, New Jersey, Us
    June 2013-Januray 2015: Email Marketing Supervisor July 2012-June 2013: Email Marketing CoordinatorDec 2011-June 2012: Email Marketing AssociateAugust 2011-December 2011: InternResponsible for all e-mail marketing for 4 major skin care brands across both paid and owned media-Email channels include: Retention, Acquisition, 3rd party, Lead Gen and Retargeting Campaigns -Brands: Christie Brinkley AuthenticSkincare, Hydroxatone, Keranique, Luminique, and Miracle Skin Transformer -Managed 3 direct reports; Set clear goals and objectives to be achieved by each report -Media buying and distribution extended to contract and rate negotiations, as well as new business development based on predefined ROI goals. -Responsible for tracking all e-mail performance and creating comprehensive analytics reports-SEO & SEM liaison between company and outside vendor-Successfully transferred email service platforms from Pulse Connect to Email Direct-Featured in Affiliate Summit’s Feed Front magazine- January 2014 & August 2014o http://issuu.com/affiliatesummit/docs/ff25_full_final_web/14 o http://issuu.com/affiliatesummit/docs/feedfront-27/28

Casey Kaplan Education Details

  • New York University
    New York University
    Integrated Marketing
  • University Of Scranton
    University Of Scranton
    Major: Communications; 2Nd Major: Women'S Studies; Minor: Economics

Frequently Asked Questions about Casey Kaplan

What company does Casey Kaplan work for?

Casey Kaplan works for Fox Corporation

What is Casey Kaplan's role at the current company?

Casey Kaplan's current role is Performance Based Marketing | OTT Streaming | D2C Digital Marketing.

What is Casey Kaplan's email address?

Casey Kaplan's email address is ca****@****fox.com

What schools did Casey Kaplan attend?

Casey Kaplan attended New York University, University Of Scranton.

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