-Oversee all acquisition initiatives for Fox Nation-Built an internal paid media agency to bring all media buying in-house -Manage a team of performance media subject matter experts to develop best-in-class paid media campaigns-Leverage the power of our owned media to compliment paid initiatives to drive subscriber growth-Closely monitor campaign performance and impact on critical KPIs, and make adjustments accordingly.

-Responsible for all CRM communications and reporting for WWE Network-Main focus on subscriber retention including monitoring churn rates, building customerloyalty, recovering winbacks and activating prospects-Master in audience segmentation and personalized messaging-Managed 3rd party design agency on a daily basis (team of 3)-Key team player in Cheetahmail to SailThru Migration -GDPR Compliance Team Champion

-Responsible for building out all e-mail marketing for blissworld.com from scratch-Email channels include: Retention, Acquisition, 3 rd party, and Lead Gen-Managed the budget for the entire Integrated Marketing team -Facilitated migrating Email Service providers-Analytics manager for multiple channels including email, paid digital media and spa marketing-Co-managed digital SEO/SEM/ affiliate agency

June 2013-Januray 2015: Email Marketing Supervisor July 2012-June 2013: Email Marketing CoordinatorDec 2011-June 2012: Email Marketing AssociateAugust 2011-December 2011: InternResponsible for all e-mail marketing for 4 major skin care brands across both paid and owned media-Email channels include: Retention, Acquisition, 3rd party, Lead Gen and Retargeting Campaigns -Brands: Christie Brinkley AuthenticSkincare, Hydroxatone, Keranique, Luminique, and Miracle Skin Transformer -Managed 3 direct reports; Set clear goals and objectives to be achieved by each report -Media buying and distribution extended to contract and rate negotiations, as well as new business development based on predefined ROI goals. -Responsible for tracking all e-mail performance and creating comprehensive analytics reports-SEO & SEM liaison between company and outside vendor-Successfully transferred email service platforms from Pulse Connect to Email Direct-Featured in Affiliate Summit’s Feed Front magazine- January 2014 & August 2014o http://issuu.com/affiliatesummit/docs/ff25_full_final_web/14 o http://issuu.com/affiliatesummit/docs/feedfront-27/28