Casey Mcdougall Email & Phone Number

Houghton, Mi, Us

Traverse City, Michigan, United States

• Crafted compelling, optimized, quality content for a wide variety of clients.• Proofread content for spelling, grammar, tone, voice, and clarity.• Ensured content adheres to brand standards while consistently maintaining SEO best practices.• Identified key structural, technical, and editorial enhancements to ensure high-quality content and improve SEO performance and user experience.• Collaborated with internal departments, such as web development, design, and video.• Developed short-term and long-term content strategies by analyzing data.• Proficiently used marketing and analytics tools.• Monitored, analyzed, and reported on web traffic performance.• Present findings and propose strategy to clients and peers.• Educate clients and colleagues about the latest search marketing trends.• Create and deliver audits and reports for a variety of stakeholders

Greater Detroit Area

• Editing: author communication; copy and developmental editing as requested; advising clients on level of editing required; editing for grammatical errors, continuity, flow, and voice; fact checking; commenting and revising recommendations o Projects: visual novel, written novel (multiple passes), variety of application documents• Content Creation: Amazon titles and product descriptions, keyword and SEO work, video script creation, remote client communication, brand advising and creation, administrative document creation o Projects: Amazon product pages, video scripts for app developers, brand campaign and daily use documents for a nonprofit• Use of Google Drive to share edits and access files, Track Changes in Microsoft Word, email communications, and client meetings

Remote

• Created marketing copy based on SEO and keyword optimization as well as client and project managerinstructions• Communicated with project managers to coordinate availability, share project details, and requestclarifications and further specifications to produce the best content possible• Self-motivated and self-managed in terms of deadlines, workload, pacing, and invoice generation

Mason Hall

• Collaborated with a team to plan, advertise, and run events according to a building plan• Mediated conflict between team members and residents• Responded to and handled emergency situations

East Lansing, Mi

• Co-ran department Twitter and Facebook• Communicated with staff members to build profiles and promote research• Enacted changes to department website using • Proofread articles• Managed department email• Occasionally wrote articles• Contacted staff members• Responded to queries

East Lansing, Michigan

• Organized and ran meetings• Coordinated between the student and faculty editorial boards• Advised student editorial board• Troubleshot problems, both technological and communication related• Managed the journal email• Helped push articles through the editing process• Taught the student editorial board our editing process

East Lansing, Mi

• Chose pieces to include in the journal based on our guidelines• Copyedited poetry and prose pieces• Ran copyediting team, created a custom style guide, and created a copyediting schedule for the whole editorial staff

East Lansing, Mi

• Permanent member of the copyediting team and social media management• Switched between developmental editing, writing, and layout teams for each issue• Brainstormed topics for magazine articles with the staff as a whole• Worked on five to eight articles every issue on two teams: copyediting and developmental editing, writing, or layout