Casey Meyer's Location
Dallas-Fort Worth Metroplex, United States, United States
Casey Meyer's Contact Details
Casey Meyer work email
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Casey Meyer personal email
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Casey Meyer phone numbers
About Casey Meyer
Passionate young professional with exceptional experience in organization, communication, digital marketing, event management, and analytics. Proven success in marketing campaigns, and implementing marketing strategies that increase bottom line sales and conversion rates. Passionate, creative, and innovative.
Casey Meyer's Current Company Details
Casey Meyer Work Experience Details
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Project ManagerCapital OneTexas, United States
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Project And Program ManagerCapital One Oct 2021 - Aug 2023Mclean, Va, Us- Performed as a Program Manager for 50+ new projects of all sizes for various LOB’s in an agile and waterfall environment driving projects from intake to completion via in market launch.- Support the Intent Owner, LOB, Data Analyst team, Data Center, Segmentation team, Legal team, Marketing team, & Capital One executives involved to ensure all solutions are achieved for each messaging initiative that supports mobile and online consumer banking.- Manage loyalty communications & processes for the Card UpMarket audiences consisting of Venture, Venture X, Savor, SavorOne, Quicksilver, Quiksilver One, and Journey cards via lifecycle management.- Launched credit card messaging initiatives supporting brands such as Uber, iHeartRadio, Michelin, Taylor Swift, NCAA Tournament, The Cultivists, Hertz, and others.- Assess and execute the implementation of new messages such as SMS, push notifications, and email from intended concept through customer delivery.- Produced and developed over 50 new messaging intents including but not limited to configuration, testing, QA, & launching enterprises.- Precisely communicate any updates, interruptions, issues, timing, and process approvals to project team members and corresponding management via Workfront & Slack.- Collaborate with stakeholders and team members to identify any areas of improvement for customer user experience, correction or improvement to the current process, reduce liability and risks, & escalate any technical issues or processes maps that are not working as expected.- Collect, analyze, measure, & report process data on the effectiveness of business processes, to initiate sustainable, repeatable, & quantifiable business practices and procedures through process improvements in systems like Workfront, Confluence, Salesforce, Foundation, Taxi, & Tableau.- Build project schedules based on the LOBs' demands and the resources assigned to the implementation, including risks and dependencies for compliance and auditing.
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Loyalty Marketing ManagerPdi Technologies Jan 2021 - Oct 2021Alpharetta, Georgia, Us- Influenced stakeholder strategies by assessing and implementing new messages such as SMS, push notifications,& email from intended concept through customer delivery for the Fuel Rewards® Program.- Produced data driven strategies that provide opportunities for testing and cases for improved member experience via program management.- Functioned as an account manager & project manager supporting digital campaigns for Dunkin’, T-Mobile, American Airlines, 1800-Flowers, Lyft, and other brands.- Engineered lifecycle business rules while executing programmatic campaigns against the business rules to automate customer communications. Incorporated small business and retail business partnerships’ promotions via modules through business rules. 35+ audience segments equaling 32 million members.- Facilitated a contract upgrade with Branch Links that allowed deep links to operate in a paid ad and partner configured environment. Coordinated with the mobile app dev team to incorporate updated SDK to support the product. Negotiated with the US Shell executive team to fund 50% of the contract upgrade. The premium version of the product supported not just Shell, but also partners such as T-Mobile, Capital One, Dunkin’, and American Airlines.- From 2019 to 2021, Fuel Rewards loyalty member base grew from 18 million to 32 million members.- Supervised creative quality with internal and external teams or agencies to ensure all marketing content aligned with strategic purpose, on time, exceptional quality while adhering to brand guidelines.- Identified process improvements for both Shell and PDI teams including intake request forms, review/approvals, and launch initiatives. -
Crm Marketing SpecialistPdi Technologies Jun 2019 - Oct 2021Alpharetta, Georgia, Us- Manage time line of e-mail production for the Fuel Rewards® Program. - Provided FAQ sheets containing CPG offer, timing, terms, and promotional roll out information to member services and customer call centers to minimize confusion, liability, and risk for all messaging efforts deployed by Shell and PDI.- Collaborated with legal counsel for every project to ensure project messaging meets compliance requirements.- Coordinated and managed data dashboards through Google Analytics/Tag Manager, Firebase, Oracle Responsys, Branch, Tableau, & Salesforce to measure Fuel Rewards website, email, reward redemption, registration, & mobile app activity. Often worked with BI team and data center to pull data in as needed.- Worked directly with 3rd party vendors such as Branch Links, Vibes, Sprout Social, Salesforce, Oracle, etc to develop proper technology for each project.- Configured deep links that were used for QR codes at POP (point of purchase) typically at Shell stations.- Distribute creative content for the Fuel Rewards® program Social Media platforms.- Tactically coordinate with partners and clients to ensure CRM strategy is executed from start to end of each campaign.- Operate through Google Analytics, Firebase, Oracle Responsys, Tableau, and Google Tag Manager to measure Fuel Rewards® website and mobile app activity.- Work directly with 3rd party vendors to develop and create deep-links for tracking ads and campaigns- A/B test e-mail and social content for the Fuel Rewards® Program.- Coordinate with creative team for social content creation process. - Execute CRM strategy through systematic processes, data analysis, and digital communication.- Report results and status of above responsibilities.
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Marketing CoordinatorCamden Kelly Corporation Dec 2018 - May 2019Richardson, Tx, Us• Increased traffic & candidate applications through social media marketing & e-mail marketing efforts.• Improved e-mail marketing “open” rates by 21% and “link click” rates by 2% through strategic data analysis.• Independently grew the Instagram page from 0 followers to 215+ relevant followers in the first quarter.• Established ground up departmental infrastructure through budget analysis, A&B trials, & content creation.• Coordinated ongoing monthly company culture events for both Dallas and LA branches.• Assisted in Corporate Social Responsibility initiative to assist local schools in tech advancement. -
Lead Brand StrategistCedar + Black Apr 2018 - Sep 2018- Increased bottom line sales for over 15 corporate clients through digital marketing strategies.- Signed Bush’s Chicken as a client generating $250k in revenue.- Signed Waco Escape Rooms, Waco Pedal Tours, Barnett’s Pub, Texas Welding Company, Waco Surf, and Shorty’s Pizza as clients for the digital marketing start up agency. - Expanded local client base by 50% in one quarter through strategic regional initiatives.- Co-produced one viral video for Bush’s Chicken which received over 1-million views & 21,000 likes - the most ever in franchise history.- Strategically increased engagement rate up 40% on average through pushing ads on Facebook, LinkedIn, Instagram, and Twitter. - Executed 14 promotional franchise events for a client which collected $2,000 net revenue/event on average.- Strategically pushed ads through various social platforms such as Facebook, LinkedIn, Instagram, Snap-chat, Twitter, and YouTube.
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Public Programs & Events CoordinatorMayborn Museum Complex May 2016 - May 2018- Devised marketing analysis for museum administration which provided quantitative and qualitative feedback concerning overall guest experience.- Developed project plans to execute event management via SharePoint & Trello.- Established customer database through development of an innovative guest exit survey process that utilized Qualtrics software.- Implemented and organized museum volunteer teams in administering the exit survey process. - Increased community retention rate through digital & social media marketing promotions for public programs.- Co-Managed the “Mayborn Music Fest” which hosted more than 500 guests. The event focused on engaging the college aged demographic to visit the museum long term. - Created and managed an ongoing social media campaigns as well as design flyers, posters, and programs to advertise for upcoming museum events and exhibits. - Developed a larger customer data base by directing a team who conducted exit surveys to guest as they were leaving each event in order to receive feedback about their experiences. - Formed a marketing analysis for museum administration which provided quantitative and qualitative feedback concerning the overall experience of our guest.
Casey Meyer Skills
Event Planning
Leadership
Event Management
Public Speaking
Social Media
Microsoft Office
Advertising
Microsoft Excel
Customer Service
Negotiation
Marketing
Communication
Social Networking
Strategic Planning
Graphic Design
Public Programs
Indesign
Digital Marketing
Market Research
Social Media Marketing
Marketing Strategy
Twitter
Facebook
Seo
Google Analytics
Google Adwords
Casey Meyer Education Details
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Baylor UniversityCommunication And Media Studies
Frequently Asked Questions about Casey Meyer
What company does Casey Meyer work for?
Casey Meyer works for Capital One
What is Casey Meyer's role at the current company?
Casey Meyer's current role is Project Manager.
What is Casey Meyer's email address?
Casey Meyer's email address is cm****@****ata.com
What is Casey Meyer's direct phone number?
Casey Meyer's direct phone number is +191881*****
What schools did Casey Meyer attend?
Casey Meyer attended Baylor University.
What skills is Casey Meyer known for?
Casey Meyer has skills like Event Planning, Leadership, Event Management, Public Speaking, Social Media, Microsoft Office, Advertising, Microsoft Excel, Customer Service, Negotiation, Marketing, Communication.
Who are Casey Meyer's colleagues?
Casey Meyer's colleagues are Alex Wilson, Anthony Huysmans, Alicia Garlon, Zoe Williams, Tiffany Lawrence, Mickey Marez, Lacie Drager.
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