Manage all aspects of the National Alliance for Mental Illness Central Oregon programs, services, and volunteers. My focus is on expanding awareness for mental health services, advocacy and education and increasing fundraising, community partnerships and in-person support groups and events.

The Forbes Communications Council is an invitation-only organization for senior-level communications and marketing executives.

Led 20+ marketing and sales development team, overseeing demand generation, product marketing, PR, brand, social, marketing operations, content and customer marketing. Re-branded company as a rebel brand, including mission, vision, visuals and tone. Created popular "Rebel Instinct" podcast featuring interviews with marketing luminaries and tastemakers. Re-engineered tech stack for increased efficiencies, including marketing automation platform, Web site CMS and lead scoring, resulting in increased stability, autonomy and higher quality pipeline. Deployed company’s first ABM program. During tenure, generated over $6M in pipeline, increased ASP by 62%, new logo bookings by 20%, gross retention to 88% (up 130 bps), largest upsell year in company history, MM/ENT business to 56% and landed 17% pipeline conversion to bookings. Increased Web site visits 150% YOY and aided in shifting company up the Gartner Magic Quadrant report as a challenger brand moving up market. Hired 9 staffers during tenure, created in-house PR and creative/brand departments, whilst cutting spending. Overhauled SDR cadences and talk tracks and initiated weekly mock calls to improve connects. Frequently spoke before board, all-hands meetings, industry events and Webinars. Served on Leadership Committee and vocal advocate for DE&I initiatives.

Led marketing team, including demand generation, field marketing, product marketing, ABM, social, brand and PR. Rebuilt marketing organization, including cross-training of staff to improve speed to market, implemented new tech stack, re-branded company and deployed new product positioning. Revamped pipeline flow for efficiency and improved scoring from MQL to SQL. Deployed company’s 1st ABM program, bringing in over $2M in bookings annually from the motion. Tripled MQL volume, won multiple large accounts away from the competition and secured over $8M in bookings annually during tenure. Revamped Web site, improving stickiness and time on site. Cultivated a close, collaborative relationship between sales and marketing that resulted in a harmonious, winning team culture. Re-activated in-person customer conference, securing over 300 attendees and $250,000 in ticket sales and sponsorships. Maintained leadership position post-merger, directing a large team of marketers from both sides through a period of intense change.

Responsible for strategic marketing plan, digital marketing, content marketing, lead generation, social media strategy, sales tools, brand, events, ABM and publicity. Oversaw internal communications, CSR and vendor/freelancer relationships. Secured 80%+ of company’s total MQLs and penetrated LATAM market. Created over 100 original content items annually, including guides, blogs, customer success stories, videos, Webinars, press releases, infographics and presentations. Developed company’s 1st Intranet, working with multiple departments. Established Cendyn’s 1st CSR plan, 1st Diversity & Inclusion council, 1st social media employee advocacy program and internal communications function. Lectured at conferences on personalization, content marketing and ABM.

Oversaw strategic marketing plan and execution for Americas market. Managed ABM, social, Website, blog, content marketing, database, events and demand generation. Produced videos and presentations, managed budget, led PPC/display efforts, oversaw vendors/freelancers and created internal/external communications. Developed publicity and thought leadership campaigns.

Developed company’s content marketing program, producing blogs, guides, case studies, infographics and videos. Created global marketing plan, producing aligned deliverables, including ad buys, testimonials, digital marketing, email campaigns, earned media, trade shows, VIP events, social, content, presentations, press releases and KPI dashboards with lead generation goals surpassed consistently month over month.

Supervised high performance team of writers, designers and specialists to awarded excellence. Managed digital platforms, social, database, email and content marketing, advertising, SEM and Website. Produced videos, event materials and presentations. Served as brand manager for North America. Developed internal/external communications. Oversaw relationships with agencies, freelancers and contractors. Managed $2.5M budget and over 300 projects yearly.

Led editorial function and major communication campaigns. Produced content with creative staff. Managed direct reports of writers and editors. Created web sites, event materials, collateral and other communications. Oversaw the Amadeus corporate image in North America.

Developed and edited all communications. Created videos, content and speeches. Collaborated with designers and digital specialists. Produced internal/external communications. Responsible for accuracy and integrity of the Amadeus corporate brand and image.

Oversaw accounts for high fidelity audio clients, including Artison (Infinity Audio founder) and Niles Audio. Created strategic communication plans and developed campaigns for clients in consumer electronics and high-end audio/video.

Led copywriting team. Produced content, edited campaigns and collaborated with graphic artists.

Covered breaking news, government, crime, features, social issues and entertainment. Produced compelling stories that consistently generated reader response and editorial management praise. Promoted from news clerk to reporter while still in college.