Casey Nix Email & Phone Number

Greater Atlanta Area

Omni Channel Sales Director- Home Depot Account

Greater Atlanta Area

• Managed 100+ unique items sold in Home Depot stores, and 12K+items via THD.com and HD Supply. Responsible for annual contracts, SBA’s, pricing, promotions, and merchandising agreements with one Account Manager as a.
• Primary contacts were Merchants, but I also led weekly meetings with the DMM and MVP. I led Quarterly Business Reviews, Annual Partnership Meeting, product line reviews, bi-weekly cross category business reviews, proof.
• Internal work focused on production forecasting, enhancing promotional effectiveness and price justification with financial modeling, and setting up standardized processes for reporting and performance tracking vs..

Greater Atlanta Area

• Managed +$500M of Soil, Mulch, and Plant Food for Scotts' Home Depot business.
• Responsible for strategic growth categories and commercializing new product lines following acquisitions. Frequently presented internally with C-level executives, and across 8 Home Depot buying teams up to the EVP of.
• Managed assortment, pricing, promotion, and distribution strategy for all Scotts Miracle-Gro items listed on HomeDepot.com. Gained authorization of 55 new items for “buy online ship to home’, ‘buy online ship to.

Greater Atlanta Area

• www.good2grow.com
• P&L ownership for all channels of trade. Built and deployed guidance for Sales Organization around Merchandising, Assortment, Pricing, and Shelving.
• Budget and reporting for Revenue, Trade Spend, Slotting and Brokerage.
• Draft, approval, and enforcement of compliance for Retailer and Wholesaler contracts; rebates, slotting, brokerage payments.
• Managed contracts and systems for syndicated, retailer, and wholesaler data.
• Lead S&OP process, sku rationalization, new item activation. Redesigned forecasting architecture for C-Store Channel to be at the retailer level; mapped push data from wholesalers to end customers.

Greater Atlanta Area

• Responsible for implementation and go-live of new cloud based Trade Promotion Management system. Allowed company to move away from Excel based planning and conduct more in-depth promotional analysis.
• Partnered with Nielsen to increase access to data for our Customer Business Organization. Evaluated online data delivery tool “Answers Core”, as well as STARS reports to provide trends, sku ranking and market.
• Responsible for leading monthly S&OP meetings and communicating information as part of the company’s planning cycle; from Market Reviews through the ES&OP meeting. Facilitated process that evaluated the sales plan vs..
• Managed contracts and payment terms for Nielsen Nitro and Panel data delivery, as well as outside consultant projects for Sales and Marketing.
• Established process for quickly measuring the financial impact of sales opportunities. Allowed for more timely approval/decline of incremental funding requests by creating a standard form that Sales, Finance, and the.
• Developed curriculum and led the first ever AHP Academy for Sales and Supply Chain Teams after being with the company for only four months. The course provided training on technical tools and processes that had been.

Greater Chicago Area

• Lead a team of eight direct reports who supported the Customer Marketing department through their Category Analyst roles. Established rotational system that allowed Analysts to transition onto new categories once they.
• Project work relating to the company’s transition, including work with consulting partners to re-launch the S&OP process. Developed new model that forecasted how pricing actions would impact dollar share. Team member.

Greater Chicago Area

• Trade manager for Corn Dogs, Bacon, and Jimmy Dean Frozen Breakfast businesses; national, regional, and private labels. Responsible for goaling trade, volume, and gross sales for US and export retail teams.
• Responsible for category management through insights and sales analysis, development of DSMPA’s, new item launches and post-launch KPI’s. Development of all documents, resources, and communications to Sara Lee sales.
• Provide support to Brand Marketing teams in LRP and AOP planning, sales forecasting, price and promotional guidance, financial planning, continuous improvement and cost saving activities.
• Member of Advanced Planning Strategy team, helping to build consumption based forecasting model to be used across all retail businesses. Model breaks each business into demand consensus levels and uses the variance.
• Core team member for the development of Category Leadership Program for the Frozen Snacking Category. The CLP will provide retailers with unbiased insights around assortment, pricing, shelving, and promotional.

Tampa/St. Petersburg, Florida Area

• Utilized price and promotion elasticity tools to develop strategies that allowed us to pass along needed pricing actions to the customer, while maintaining promotional support for our items. The plan resulted in a.
• Collaborated with our Consumer Marketing department to build and execute account specific promotions that partnered SL items with complementary products from other companies. Post promotional analysis that I prepared.
• Prepared and presented category reviews to Buyer and Category Manager. Identified trends for customer’s business and related them to trends taking place for competitors in their market and nationally. Suggested.
• Prepared and presented data-driven New Item and Holiday business proposals. Resulted in the authorization of new items and a 10% volume increase on shipments of our seasonal items vs. prior year.
• Attended monthly business reviews with Buyers and Category Managers to present statistical updates on logistics, performance of past promotional events, and current sales results across the categories in which Sara Lee.
• Worked with Acosta, our retail broker, to employ strategies to fill identified distribution voids, and drive incremental displays in support of promotional activities and new items. Participated in ride-alongs with our.

Greater Chicago Area

• Developed and presented category innovation at national sales meeting, led planning meetings with sales teams, worked closely with teams to identify trade inefficiencies and develop promotional plans for their customers.
• Delivered a 1H FY08 Operating Profit index of 137 vs. AOP and 422 vs. LY. Corn Dog volume was 3% above AOP, while trade rate was down $0.023 vs. AOP and down $0.06 vs. prior year. Forecasted S&OP for category with.
• Identified GSAT floors and regional pricing bandwidths for promoted groups within the category to help increase trade efficiency and build profitable volume.
• Developed strategic DSMP initiatives aligned with category objectives.
• Presented corporate level brand initiatives for sales teams during planning sessions and plant tours with retail buyers. Identified progressive steps toward sustainability and cost savings.

Bentonville, AR

• Maintained warehouse in-stock of 99%. Worked with supply chain category planners to deliver order fill rate levels of 98.6% and above to Wal-Mart DCs for over 320 perishable SKU’s.
• Identified opportunities for customer pickup, leading to mutually beneficial transportation efficiencies.
• Worked to arrange direct plant shipment processes to maintain customer fill rate goals in the event of production shortfalls.
• Developed procedure manual for Wal-Mart CSAM position.

Ms, Economics

Bs, Business, Marketing