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Passionate digital marketing expert specializing in search marketing with a proven track record of optimizing websites for organic success. Worked with B2B and B2C organizations and well-versed in working amongst cross-functional teams to deliver optimal business outcomes. Experienced in developing search marketing strategies, leading digital marketing programs, and handling site migrations. Skilled at optimizing sites from both content and technical perspectives, performing keyword research, A/B testing, user testing, and competitive analysis all while staying informed on the latest developments in the search and digital marketing industry. Interested in helping great teams be successful and building brand awareness for businesses.
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Search Marketing ManagerHexagon AbAtlanta, Ga, Us -
Senior Technical Seo SpecialistFurniture.Com Jan 2024 - PresentNew York, Ny, Us -
Search Marketing ManagerHexagon Ab Jul 2021 - Jan 2024Stockholm, Se- Plans, develops, and implements SEO and PPC strategy across 9 divisions- SEO lead on the company’s successful migration project, migrating 16 sites into 1- In-house SEO/PPC subject matter expert, prepares and presents reports regularly- Oversees campaigns with external agencies and partners -
Search Engine Optimization SpecialistIntercontinental Hotels Group (Ihg®) Oct 2018 - Jun 2021Windsor, Berkshire, Gb- Assists in managing the Global SEO program for IHG to drive organic revenue- Collaborates across teams with Marketing and Technology teams to optimize evergreen content and campaign landing pages- Responsible for optimizing Destinations content to attract guests in the Dream phase of travel -
Senior Digital Marketing SpecialistAcuity Brands May 2018 - Sep 2018Atlanta, Georgia, Us- Manage PPC and social media advertising campaigns across AdWords and social platforms- Responsible for SEO strategy and working with Web team to get recommendations implemented- Generate social content and social media campaigns- Train other teams in SEO, PPC, and social media best practices- Developed comprehensive social media strategy- Owner of reporting tools: Google Analytics, BrightEdge, Data Studio -
Integrated Content Marketing AnalystAcuity Brands Aug 2016 - May 2018Atlanta, Georgia, Us- Manage SEO strategy for a multi-billion dollar company. The pages I focused on this year had a 135% increase in organic traffic.- Execute and manage PPC campaigns across AdWords, LinkedIn, and Facebook. Run an average of 20 PPC campaigns per month and $35,000 per month. - Lead internal training on SEO, PPC, and social media.- Owner of the company's social media strategy across: Facebook, LinkedIn, Twitter, and YouTube. -
Business Leadership Program SpecialistAcuity Brands Jun 2015 - Jul 2016Atlanta, Georgia, UsStrategic Accounts: C&I Sales (4 months)Controls Product Support (4 months)Marketing Operations (4 months)Industrial Vertical Marketing (1 month) -
Director Of Project Managers (2014-2015), Project Manager For Habitat For Humanity (2013)American Marketing Association At Uga Aug 2013 - May 2015- In charge of selecting project managers and monitoring their progress with clients throughout the year- Attended weekly meetings with the rest of exec to develop organization plans and goals- Responsible for promoting Habitat for Humanity through social media and planning local events- Liaison between Habitat for Humanity and American Marketing Association at UGA- Created a radio ad that was played on three local stations in the Athens Clarke County area
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Intern In Customer Strategy And GrowthKpmg Jun 2014 - Aug 2014Toronto, On, Ca- Worked with one of the world's largest retailers to implement a new marketing automation tool- Researched and created a presentation on omni-channel and mobility in the retail sector for inclusion in client facing deliverables- Developed stronger skills in Excel, PowerPoint, and Microsoft Project -
Colonnade And Cabinet MemberDelta Zeta- Zeta Pi Chapter Aug 2012 - May 2013- Planned the fall and spring Parent’s Weekend event for the Delta Zeta Sorority - Designed, organized, managed, and executed events with 450+ attendees- Attended weekly meetings to collaborate on the programs and events of Delta Zeta
Casey Ohman Nixon Skills
Casey Ohman Nixon Education Details
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University Of Georgia - Terry College Of BusinessMarketing And Management
Frequently Asked Questions about Casey Ohman Nixon
What company does Casey Ohman Nixon work for?
Casey Ohman Nixon works for Hexagon Ab
What is Casey Ohman Nixon's role at the current company?
Casey Ohman Nixon's current role is Search Marketing Manager.
What is Casey Ohman Nixon's email address?
Casey Ohman Nixon's email address is ca****@****nds.com
What is Casey Ohman Nixon's direct phone number?
Casey Ohman Nixon's direct phone number is +177086*****
What schools did Casey Ohman Nixon attend?
Casey Ohman Nixon attended University Of Georgia - Terry College Of Business.
What skills is Casey Ohman Nixon known for?
Casey Ohman Nixon has skills like Social Media Marketing, Event Planning, Marketing, Teamwork, Social Media, Microsoft Office, Powerpoint, Microsoft Word, Social Networking, Microsoft Excel, Facebook, Leadership.
Who are Casey Ohman Nixon's colleagues?
Casey Ohman Nixon's colleagues are Claudia Waibel, Sarah Koch, Markus Jylhänkangas, Amulya Pendyala, Fabio Ponzio, Keith Newman, Jonah Crivello.
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